To get the most out of using social media take some time to develop a solid strategy.
When thinking about how they want to use social media, a lot of people start by saying, “We need to be on Facebook,” or, “Instagram is the hot new platform, we need to be there!” This is backwards because it focuses on technology rather than people and relationships. You need to start by mapping out who you want to reach out to on social media, what your goals are in reaching out to them using social media, and then determine which platforms will help you best meet your goals. Social media is not just about new technology, it is about people and relationships!