The document discusses various online platforms and services that enable open innovation, including social media, user-generated content, mapping services, and more. It also addresses related topics like internet of things, user-driven innovation, living labs, open platforms, and business model transformation. The focus is on how open, collaborative approaches can drive new ideas and shared solutions through connectivity and public-private partnerships.

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User-centric open
webservice
platforms
A possible reference model

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Business Model
Transformation
User Driven
Innovation
Internet of services
WIKIS
Blogs
Tagging
Instant
Messaging
Google Mapping
services
Google
searches
Mashups
Rss
YouTube
Facebook
Linkedin
Skype
Flickr
Amazon
eBay

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User-Centric User-Driven Open Innovation
Internet
of Things
Web 2.0
Internet of
Services
Internet of services
WIKIS
Blogs
Tagging
Instant
Messaging
Google Mapping
services
Google
searches
Mashups
Rss
YouTube
Facebook
Linkedin
Skype
Flickr
Amazon
eBay
Open Innovation
Business Model
Transformation
User Driven
Innovation

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Platform as a Service (PaaS)
Software as a Service (SaaS)
Infrastructure as a Service (IaaS)
Fulfillment Web Service
Relational
Database
Service
Elastic
Load
Balancing
Import/Export
Simple
Notification
Service
Simple
Queue
Service
Virtual
Private
Cloud
CloudFront
Elastic Compute Cloud
SimpleDB
Elastic
Block
Store
CloudWatch
Flexible Payments Service
Simple
Storage
Service
Auto Scaling
Elastic
Map
Reduce
DevPay
Alexa Top sites
Alexa web TRaffic

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Life events
1. BIRTH
14. DEATH
2. EDUCATION
4. BUYING A
CAR
8. GETTING
DIVORCE
6. GETTING
MARRIED
7. STARTING A
BUSINESS
12. TRAVELLING
ABROAD
10. MOVING
11. LOST MY
WALLET
13. RETIREMENT
3. FINDING A
JOB
5. BUYING A HOME
9. GOING TO
THE HOSPITAL

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Basic Citizen Public Services Life events
Income taxes: declaration, notification of
assessment
Having a baby, finding a job, buying a car,
buying a house, getting married, getting
divorce, retirement
Job search services by labour offices Finding a job
Social security benefits Having a baby, finding a job
Personal documents: passport and
driver’s license
Travelling abroad , Buying a car
Car registration (new, used, imported
cars)
Buying a car
Application for building permission Buying a house
Declaration to the police (e.g. in case of
theft)
Lost my wallet
Public libraries (availability of catalogues,
search tools)
Education
Certificates (birth and marriage): request
and delivery
Having a baby, getting married, getting
divorce,
Enrolment in higher education/university Education
Announcement of moving (change of
address)
Moving
Health related services (interactive advice
on the availability of services in different
hospitals; appointments for hospitals
Going to the hospital

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Life events
1. HAVING A
BABY
14. DEATH
2. EDUCATION
4. BUYING A
CAR
8. GETTING
DIVORCE
6. GETTING
MARRIED
7. STARTING A
BUSINESS
12. TRAVELLING
ABROAD
10. MOVING
11. LOST MY
WALLET
13. RETIREMENT
3. FINDING A
JOB
5. BUYING A HOME
9. GOING TO
THE HOSPITAL
Basic Citizen Public Services Life events
Income taxes: declaration, notification of assessment Having a baby, finding a job, buying a car, buying a
house, getting married, getting divorce, retirement
Job search services by labour offices Finding a job
Social security benefits Having a baby, finding a job
Personal documents: passport and driver’s license Travelling abroad , Buying a car
Car registration (new, used, imported cars) Buying a car
Application for building permission Buying a house
Declaration to the police (e.g. in case of theft) Lost my wallet
Public libraries (availability of catalogues, search
tools)
Education
Certificates (birth and marriage): request and
delivery
Having a baby, getting married, getting divorce,
Enrolment in higher education/university Education
Announcement of moving (change of address) Moving
Health related services (interactive advice on the Going to the hospital

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9. Footer age
Data
size
Real world
Virtual world
eID
Pieces of Data
Context
Information/
Digital shadow/
eID

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HOSPITAL
OBTAIN HOSPITAL
BITRH CERTIFICATE
REGISTER BABY IN
THE REGISTER OFFICE
REGISTER
OFFICE
REGISTER BABY IN
THE SOCIAL SECURITY
SYSTEM
SOCIAL
SECURITY
APPLY FOR BENEFITS TAX
AGENCY

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Social security number
birth certificate
HOSPITAL
OBTAIN HOSPITAL
BITRH CERTIFICATE
REGISTER BABY IN
THE REGISTER OFFICE
REGISTER
OFFICE
REGISTER BABY IN
THE SOCIAL SECURITY
SYSTEM
SOCIAL
SECURITY
APPLY FOR BENEFITS TAX
AGENCY
Benefits
Hospital record

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HOSPITAL
OBTAIN HOSPITAL
BITRH CERTIFICATE
REGISTER BABY IN
THE REGISTER OFFICE
REGISTER
OFFICE
REGISTER BABY IN
THE SOCIAL SECURITY
SYSTEM
SOCIAL
SECURITY
APPLY FOR BENEFITS
TAX
AGENCY
<<uses>>
<<uses>>
<<uses>>

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HOSPITAL
REGISTER
OFFICE
SOCIAL
SECURITY
TAX
AGENCY
Benefits
Social security number
birth certificate
Hospital record
Electronic Identity
Electronic Identity Management
Authentication
Authorization
PERSONAL DATA

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User process
Services
Services Components
having a baby
OBTAIN HOSPITAL
BITRH CERTIFICATE
REGISTER BABY IN
THE REGISTER OFFICE
REGISTER BABY IN
THE SOCIAL SECURITY
SYSTEM
APPLY FOR BENEFITS
Electronic identity
Personal data
Privacy Manager
Trust

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User process
Services
Services Components
having a baby
OBTAIN HOSPITAL
BITRH CERTIFICATE
REGISTER BABY IN
THE REGISTER OFFICE
REGISTER BABY IN
THE SOCIAL SECURITY
SYSTEM
APPLY FOR BENEFITS
Electronic identity
Personal dataPrivacy Manager
Trust
Online Help Personalization

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HOSPITAL
REGISTER
OFFICE
SOCIAL
SECURITY
TAX
AGENCY
Benefits
Social security number
birth certificate
Hospital record
Electronic Identity
Electronic Identity Management
Authentication
Authorization
Personal Data

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Electronic Identity
Electronic Identity Management
Authentication
Personal Data
Electronic Identity
?
Tax agency
Authorization
casino
Electronic Identity
Casino
?

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User process
Services
Services Components
Going to school
look for a school
Apply for a school place
Look for opinions
Ask for financial help
Electronic
Identity
Personal data
Pay
Context
Information
Privacy
Manager
Social
Collaboration
Tools
Payment
system
Electronic
Invoicing
Electronic
Signatures
Digital
Trust
Online Help
Personalization
Searches
Tagging
Spatial
Information

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Educational
data
Medical
data
Financial
data
Personal data
Basic Personal data
…
Context Information

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Patient
Shares hi/her
medical data
Makes a diagnostic
Doctor
Asks for a
specialist opinion
Fills patient’s
medical record
Calls for
medical
attention
Receives
telemonitoring
services
Medical professional
Makes research
on medical data
Insurance Company
Reimburses money

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User process
Services
Services Components
Patient Goes to hospital
Shares his/her
medical data
calls for
medical attention
Receives
telemonitoring
services
Makes a diagnostic
Asks for a
specialist opinion
Doctor treats patient
Fills patient’s
medical record
Medical professional
researches
Insurance reimburses money
Multichannel
Alerts and
scheduling
Multilingualism
Mobility
Electronic
Identity
Personal data
Context
Information
Privacy
Manager
Social
Collaboration
Tools
Payment
system
Electronic
Invoicing
Electronic
Signatures
Digital
Trust
Online Help
Personalization
Searches
Tagging
Spatial
Information
Notifications

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Electronic Identity
Electronic Identity Management
Authentication
User
Interests
Time
Social
EnvironmentLocalization
Context InformationPersonal Data
Basic Personal data
Educational
data
Medical
data
Financial
data
Authorization
Privacy Management

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Electronic Identity
Electronic Identity Management
Authentication
User
Interests
Time
Social
EnvironmentLocalization
Context InformationPersonal Data
Basic Personal data
Educational
data
Medical
data
Financial
data
Authorization
Privacy Management
MEDICAL DATA
•Name, birth date, residence and emergency contact
•Sex, Blood type
•Date of last physical examination
•Dates and results of tests and screenings
•Major illnesses and surgeries, with dates
•medication, dosages and duration of prescription
•Any allergies * Any chronic diseases
•Any history of illnesses in the family
•…









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Payment
Privacy Management
Electronic Identity
Electronic Identity Management
Authentication
Authorization
Web 2.0 Tools
User InterestsTime
Social EnvironmentLocalization
Context Information
Personal Data
Basic Personal data
Educational
data
Medical
data
Financial
data
MEDICAL DATA
•Name, birth date, residence and emergency contact
•Sex, Blood type
•Date of last physical examination
•Dates and results of tests and screenings
•Major illnesses and surgeries, with dates
•medication, dosages and duration of prescription
•Any allergies * Any chronic diseases
•Any history of illnesses in the family
•…









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smes Public
services
European Policies Electronic Signatures
Electronic
Invoicing
System
companies
Send electronic invoice
Receive electronic invoice
e-invoices
Send/
Receive
e-invoices
Storage
e-invoices
Searches
e-invoices
Check
validity

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Data
Add encrypted hash
and public certificate
011101000101 Encrypt with private key
011101000101 Data
Hash function
011101000101
Private
Key
Public
Key
Public
Key
Electronic Signed Data

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Something you know,
e.g. a password,
Something you are, e.g.
biometric evidence
Something you have,
e.g. a token, smart card
Cryptographic, e.g. pair of public and
private keys, certificates
Unsecure and cheap
Secure but very expensive
Secure but expensive
Secure and not very expensive
Basic methods of performing authentication
Combination of the above
(Two-Factor Authentication )
something you know and
something you have
e.g. certificate on a smart card

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Private Services
E Government services
USERID
AND
PASSWORD
Bank services
CERTIFICATES SECURE DEVICES
ONE TIME
PASSWORD
BIOMETRICS
DEVICES
SECURITY TOKEN SERVICE
token
AUTHENTICATION AS A SERVICE

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Search information
File applications
Gather documents
Packaging
Banks, credit cards companies, service providers
Purchase international
Insurances
Notify
Plug and
unplug services
Travel to new
destination
Search regulations
and laws
Way of living information
<<extends>>
<<extends>>
Obtain medical
Records copy
Hire Removal firm
<<uses>>
Look for a
place to stay
<<extends>>
School, employers,
family and fiends
<<extends>>
Redirect mail
<<uses>>

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Address
Changer
Family
Friends
Employer
School
Doctor
Dentist
Bank
Electoral Register
Building Society
Credit Card Companies
Store Card Companies
Insurance Companies
Post Office
Gas Company
Water Company
Electricity Company
Telecom Company
Mobile Phone Company
Satellite/Cable Company
Insurance Office
Council Tax Office
Driver Vehicle Licencing Agency
Vehicle Registration Certificate
Motoring Organisations
Opticians
Publications
Subscriptions (Magazines, Charities etc)
Social security
Sports & Social Clubs
Professional Organisations

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Tax status
Birthday
Income
Name
Address
Phone
Number
Medical
Records
Localization
Likes and
Dislikes
Interests
School grades
Identity
Context informationIdentity’s
View
Identity’s
View
Identity’s
View
Hospital School
Tax administration
Time
anonymous
Book store

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Electronic Identity
Electronic Identity Management
Authentication
…Time Localization
Context InformationPersonal Data
Basic Personal data
Educational
data
Medical
data
…
Privacy Management
Document Store
Birth certificate
Marriage certificate
Resident certificate
…
Information Exchange
Authorization
•Data
•Documents

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Services Components
Multichannel
Alerts and
scheduling
Multilingualism
Mobility
Electronic
Identity
Personal data
Context
Information
Privacy
Manager
Social
Collaboration
Tools
Payment
system
Electronic
Invoicing
Electronic
Signatures
Digital
Trust
Online Help
Personalization
Searches
Tagging
Spatial
Information
Notifications
Document Store
Information
Exchange
Address Manager

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Action Space
for Living Labs
User
Involvement
Enthusiasts
Early Adopters
(Visionaries)
Mainstream
Users
Public & Private
research funding
Seed Money
Venture
Capital
Industry
Banks
Pre-Commercial Gap*
Chasm**
* MacDonald and Associates, 2004 ** Geoffrey A Moore: Crossing the Chasm, 1999
Fundamental
Research
Applied
Research
Demonstration
Piloting
Service
& Product
Development
Market
Living Labs:
User-driven open innovation
involving all relevant players
of the value network
Business-Citizens-Government
Partnerships
Early Majority
(Pragmatics)
Action space for Living Labs along the technology
adaption cycle

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entity
service
uses
Entity Service
Service
-Service
Entity-
Service
service
Entity Entity
offers
request
response

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e-Identity Tagging Semantics Privacy Manager
Personal data Personalization Multichannel Digital Trust
Context information Electronic payment Multilingualism Notification
Electronic invoice E-accessibility
Electronic signatures On line help
Document Store Service
and Information
Exchange Service
Searches
Address Manager
Geolocation
Notification
Alerts and scheduling
Mobility
Social Tools
Privacy Manager
Entity Service
Service
-Service
Entity-
Service

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Services
Component
Multichannel
Alerts and
scheduling
Multilingualism
Mobility
Electronic
Identity
Personal data
Context
Information
Privacy
Manager
Social
Collaboration
Tools
Payment
system
Electronic
Invoicing
Electronic
Signatures
Digital
Trust
Online Help
Personalization
Searches
Tagging
Spatial
Information
Notifications
Document Store
Information
Exchange
Address Manager

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Internet of pages Internet of Things
Open Platforms
Internet of services

40. INNOVATION – A NON-STRUCTUREDPROCESS
FROM END PRODUCT
CAN NOT BEEN SEEN
THE COOKING
PROCESS IN DETAILS:
 BUT IT REQUIRES
RIGHT INGREDIENTS,
ENERGY AND COOKING
LOCAL FLAVORING
People
users
Ideas
Enterprises
Openness
in the
process
Local/Regional
flavor
Leaders
The cooking pot
(Living Labs)
THE FIRE:
Public – Private –
Civic partnership
 Creative commons

41. OPEN INNOVATION (METHOD)
OPEN
INNOVATION
(METHOD)
SCALABILITY
eSERVICES
PLATFORM
SOCIETAL MODELS
BUSINESS MODELS
COMMUNITY
(PEOPLE)
LIVING LABS
(ENVIRONMEN
T)
FUNCTIONALITIES
SECTORAL SETTINGS
PLURALISM
LINKING
TO
OTHER
SITES