Explain Film Mission Picture of Firefly and picture of Serenity then ? Of wanting more content CSTS was charity example Make more content + leverage charity approach of Browncoats = Browncoats Redemption
Explain Film Mission Picture of Firefly and picture of Serenity then ? Of wanting more content CSTS was charity example Make more content + leverage charity approach of Browncoats = Browncoats Redemption
Explain Film Mission Crowdsourcing Picture of money or charity work?
Explain Film Mission Crowdsourcing Picture of money or charity work?
Starting Point Social Media Leverage existing fan base to build our own community Facebook group - Twitter channel Production blog Podcast E-mail newsletter Storefront Plan going forward
The movie wasn’t going to be out until fall 2010 so we had 18 months to fill the gap. Production blog Podcast E-mail newsletter Storefront Plan going forward
Talk about I am a Browncoat video - Bring in a few examples
T-Shirts Causes Small Charity events Con attendance with auctions and flat out asking for donations Sponsorships
T-Shirts Causes Small Charity events Con attendance with auctions and flat out asking for donations Sponsorships Thank you on DVD IMDB credit (screen shot)
Picture of LEGO or pieces of stuff that makes up a structure
Social media is about conversations and relationships Customers are in control, but not total control because you CAN participate People do not want to me marketed to; they want to be heard and can relate more to another human than a banner ad It’s not just about great content, it’s about relationships Chances are there is a conversation going on online about your products or services, or even the business itself. Are you going to participate, or let someone else?