12. Cyber Cafes, a prime access point In India, around 38% of online users access the internet from a cyber cafe There are 2.18 Lac cyber cafes in India, The IAMAI and IMRB report also state that the number of cyber cafes, will grow to 2.6 Lac by 2010* 55.5 million Indians use internet daily for informational, entertainment and networking needs. 20 million of the net users use internet cafés as prime point for accessing the Internet* Cyber cafes form a prime point of access for Indians online, Browzring provides a great medium to reach them * Source: I Cube study 2008, jointly published by IAMAI and IMRB International.
14. Snapshot of target audience Age 90% of the audience is in the age bracket of 15 to 35 50% of the audience accessing Cyber Café belong to SEC A More than 75% of the audience to SEC AB Ownership Nearly 60 % takes decision for buying Household durables. 91% of Café audience own a Mobile Phone 80% of Cafe audience own a 2 Wheeler Education/employment More than 40% of the audience in Cyber Cafes are Employed All users are either in school/college or have completed a basic college degree Prime Influencers More than 70% of audience take decision for buying electronic appliances
16. Genuine users Browzring enabled PCs can be accessed only by registered users User registration is done with their mobile number validation, hence every user is verified & genuine. Classified user base Browzring users database are classified by age, gender and postal code wise Reach the desired audience: segmented based on their profile
18. “We believe, Pushing a message at a customer when it has not been requested and when the consumer is in the midst of something else on the net, may fail”
19. The Browzring Advantage Advertising at the gateway, when prospects access the net, Browzring desktop will be the default gateway after an successful login On engagement with the brand, when initial interest triggered, a deeper search of the brands is only clicks away. Cannot be benchmarked against any other medium online or traditional With Lowered guards, brand message delivery is well received and response is higher Receptivity to brand messaging is much higher Audience delivery is unique Possible to host innovative campaigns Possibility to deliver unique significant audiences to advertisers Inherent strengths of medium deliver higher CTR as compared to other Online
20. Unmatched benefits to advertisers 100% Geographical Targeting, Zero wastage, Great Value for Money, IAB Standards
21. 100% Geographical Targeting (Postal PINCODE based). Identify a visitor’s specific geographic location and deliver targeted, location specific campaigns. Accurate audience metrics Only one Impression from one user login, Refresh, F5 & desktop properties have been disabled to meter genuine impressions. Zero wastage we strictly adhere IAB standards (Valid click, page 7) in recording Clicks on click based campaigns – Our sophisticated ad server counts only one click from one valid user login. MessageDynamics Capacity to host multiple banners under one campaign with multiple links to land Great Value for Money By providing Pay-per-performance pricing options: CPM, CPC and customised creative campaigns Choice of positions -Desktop, Floater & User home page Easy Campaign Management &Reporting: A real time, state of the art and easy to use interface for hosting and monitoring the campaigns
22. A Demo Of How Browzring Works Login, Ad display & Layout
