See what Berno Financial Management is all about, and how we can help you successfully manage your personal finances and investments.

1. BERNO
FINANCIAL
MANAGEMENT
For Financial Peace of Mind
CREATING FINANCIAL PEACE OF MIND
You’ve worked hard to accumulate your wealth. But you may not have the time, or the expertise, to oversee
all aspects of your financial life on your own. At Berno Financial Management, we work with you to develop a
comprehensive financial plan that will cultivate your financial security and peace of mind.
HELPING YOU DEVELOP A STRONG FINANCIAL PLAN
Since 1993, Berno Financial Management, Inc., has helped proactive plan as well as an investment portfolio proposal using a “Total
individuals and their families make the most of their personal Portfolio Approach” that considers all your different assets together.
finances. As an independent, fee-only management firm, we offer Our advice is academically based and grounded in the belief that a
unbiased advice as part of our comprehensive personal financial passive, low-cost, tax-efficient, multi-asset class investment strategy
planning and investment management services. We concentrate on is the best way to achieve the investment returns needed to meet your
developing close personal relationships with our clients, focusing on goals over the long term.
their complete financial picture. We also coordinate our advice with
Our team is led by Bruce J. Berno, a CERTIFIED FINANCIAL
other specialized advisors, such as CPAs, attorneys and insurance
PLANNER™ professional. Berno Financial Management, Inc., is a
professionals, making referrals as needed.
member of the National Association of Personal Financial Advisors
“WE TAKE THE TIME TO LEARN ABOUT YOUR (NAPFA), the industry’s most selective professional association. We
CURRENT FINANCIAL SITUATION AS WELL AS have been recognized locally and nationally as an expert financial
YOUR LONG-TERM GOALS AND NEEDS.” management firm, having been included in the Top Wealth Manager’s
List in Bloomberg Wealth Manager since 2001, and being named
We believe that financial planning involves more than just investment as a 2010 Five Star Wealth Manager by Five Star Professional and
management. Instead, we take the time to learn about your complete Cincinnati Magazine.
current financial situation, as well as your long-term goals and needs.
We then use that information to develop a comprehensive financial
Berno Financial Management, Inc. | 7454 Jager Ct., Cincinnati, OH 45230-4344 | Phone: (513) 474-9191 | www.bernofinmgt.com

2. BERNO
FINANCIAL
MANAGEMENT
For Financial Peace of Mind
WHAT WE DO
At Berno Financial Management, we offer comprehensive financial planning services. We can help answer
your questions and address your concerns about a wide array of financial issues, including:
INVESTMENT MANAGEMENT CASH FLOW MANAGEMENT EMPLOYEE BENEFIT PLANS
RETIREMENT PLANNING ESTATE PLANNING EDUCATION FUNDING
INCOME TAX MANAGEMENT INSURANCE NEEDS CHARITABLE GIVING STRATEGIES
SERVICE OFFERINGS
PERSONAL WEALTH MANAGEMENT FINANCIAL PLANNING CONSULTATION
Our Personal Wealth Management service considers your complete Our Financial Planning Consultation is a modular or comprehensive
financial picture. It helps you and your family address the various financial plan with limited investment advice. It is limited in scope and
financial questions, issues and concerns that arise throughout each designed for clients who do not need Personal Wealth Management
stage of life, from retirement planning and managing income taxes or who will qualify for Personal Wealth Management in the future.
to developing an estate plan or funding a child’s college education. During the Financial Planning Consultation, we’ll help clients address
Personal Wealth Management is a continuous process that includes specific financial questions, such as:
investment management. This offering involves a long-term • Do we have appropriate insurance coverage?
relationship with the Berno Financial Management team and is the • How much do we need to save for college for our children?
service used by the great majority of our clients.
• Can I retire in five years and not outlive my money?
Berno Financial Management, Inc. | 7454 Jager Ct., Cincinnati, OH 45230-4344 | Phone: (513) 474-9191 | www.bernofinmgt.com

3. BERNO
FINANCIAL
MANAGEMENT
For Financial Peace of Mind
HOW WE WORK
Helping you reach your goals is at the core of our financial planning process. When you become a Berno
Financial Management client, we’ll engage in the following process as we develop your financial plan:
OUR FINANCIAL PLANNING PROCESS
INCREASING YOUR CREATING AND MANAGING YOUR
GETTING TO KNOWLEDGE AND IMPLEMENTING INVESTMENTS AND
KNOW YOU DEVELOPING REALISTIC YOUR INVESTMENT MONITORING YOUR
EXPECTATIONS PORTFOLIO FINANCIAL PLAN
GETTING TO KNOW YOU WHAT YOU’LL RECEIVE
We begin with a thorough data-gathering process so that we You’ll receive, in a staged sequence, up to five questionnaires:
can understand your unique situation and goals. During this • Let’s Get Started Part 1: You provide your primary financial
stage, we ask you to complete questionnaires that provide: concerns, key objectives, and basic family and financial data
• Both quantitative and qualitative information about your • Let’s Get Started Part 2: You identify qualitative factors that
personal finances, concerns and goals influence your financial decision making and goals
• A self-assessment of your current financial situation • Let’s Get Started Part 3: You provide detailed quantitative
• A psychographic profile of your investment return information about your current financial situation, including
expectations and financial decision making process assets, debts, insurance, investments and estate planning
• Depending on your stage of life and circumstances, your • Personal Financial Risk Profile: You provide information on
financial needs and goals during retirement your investment return expectations, financial decision
making and risk tolerance
• Your Financial Goal Plan Personal Retirement Projection
Questionnaire: You identify and prioritize needs and goals
during retirement, including ideal versus acceptable dollar
amounts

4. BERNO
FINANCIAL
MANAGEMENT
For Financial Peace of Mind
INCREASING YOUR KNOWLEDGE AND
DEVELOPING REALISTIC EXPECTATIONS WHAT YOU’LL RECEIVE
Our team provides an educational introduction, tailored You will receive:
to your level of curiosity and interest, of our approach to • Investments 101: Client Education Binder
financial planning and investment management so that we can:
• Independent, third-party academically based investment
• Help each client develop a basic understanding of financial research
planning principles
• Depending on your stage of life and circumstances, a
• Clearly communicate our investment philosophy Financial Goal Plan Personal Retirement Projection
• Establish your investment objectives and policies identifying your goals and the probability of achieving them
CREATING AND IMPLEMENTING YOUR
INVESTMENT PORTFOLIO WHAT YOU’LL RECEIVE
Using the information gathered in Step 1, we create a We provide you with:
personalized investment plan tailored to meet your specific • An Investment Portfolio Proposal
financial situation and plan. To do this we:
• An Investment Policy Statement, which will be revised and
• Create a portfolio proposal factoring in strategic asset updated as needed
allocation, asset location, tax efficiency and cash flow
considerations
• Present the proposal to you for your review and approval
• Prepare an Investment Policy Statement
• Implement the Total Portfolio Approach
MANAGING YOUR INVESTMENTS AND
MONITORING YOUR FINANCIAL PLAN WHAT YOU’LL RECEIVE
We manage your investments over the long-term by: We provide frequent reports and updates so that you are
always informed of the status of your investments, including:
• Conducting ongoing review and monitoring
• Monthly Quick Summary Portfolio Reports
• Revising and rebalancing your portfolio as necessary
• Quarterly Custom Portfolio Reports
• Delivering regular reports on the status of your investments
• Annual Investment Review
• Annual Net Worth Report
• Annual Cash Flow Reports
• Financial Plan, Estate Plan and Insurance Reviews as
needed, typically every five years
Berno Financial Management, Inc. | 7454 Jager Ct., Cincinnati, OH 45230-4344 | Phone: (513) 474-9191 | www.bernofinmgt.com

5. BERNO
FINANCIAL
MANAGEMENT
For Financial Peace of Mind
OUR INVESTMENT PHILOSOPHY
We believe in broad diversification to optimize risk and return and we manage your portfolio with income tax efficiency and cash flow
considerations in mind. Our investment philosophy is grounded on objective, academically based models that minimize market
forecasting or prognostications.
Based on our thorough initial data gathering, we develop a complete picture of your current financial situation, your investment return needs
and expectations, and your risk tolerance. With this information in hand, we’re able to develop an investment portfolio designed to create the
returns you need to reach your longer term goals while also minimizing your risk. Because we believe that cash flow is a major determinant of
financial success, we strive to develop a plan that generates the necessary cash flow to sustain your desired lifestyle over the long term.
OUR FOUR CORE PRINCIPLES
As we work with you to develop an appropriate financial plan and investment portfolio, we keep four core principles in mind:
TOTAL PORTFOLIO APPROACH
We use an asset allocation and asset location strategy to integrate and coordinate all of your family accounts, including:
• Single, joint and trust accounts • Traditional or rollover IRAs • Annuities
• Custodian accounts for minor children • Roth IRAs • Non-qualified retirement plans
• 529 college savings plans • 401(k), profit-sharing or employer plans • Employer stock options
BROADLY DIVERSIFIED PORTFOLIO
We are strong believers in diversification and use a “multi-asset class” strategy for diversification. Investments may include:
• U.S. stocks, diversified by size and • Real estate investment trusts • Corporate, government or
investment style municipal bonds
• Commodities
• International and emerging market stocks • Inflation-protected bonds
• Low-volatility investments
RISK AND RETURN ARE RELATED (THE 3 R’S)
Every investor wants a low-risk portfolio but low returns may not enable you to reach your goals. The return needed to meet your goals
may require a higher level of risk.
MINIMIZE FUND FEES, EXPENSES AND INCOME TAXES
All other things being equal, lower costs and lower taxes mean higher net returns. We cannot control stock market conditions or interest
rates, but we can add value by minimizing costs and income taxes. Net returns are what count.
Berno Financial Management, Inc. | 7454 Jager Ct., Cincinnati, OH 45230-4344 | Phone: (513) 474-9191 | www.bernofinmgt.com

6. BERNO
FINANCIAL
MANAGEMENT
For Financial Peace of Mind
WHY CHOOSE BERNO FINANCIAL MANAGEMENT?
Not all financial services firms are created equal. Berno Financial Management offers clients a unique value based on our
independent advice, fee-only, fiduciary services and comprehensive approach to planning. In addition, our client-focused
approach and commitment to professional continuing education ensure that we provide the best possible service to clients.
HOW WE’RE DIFFERENT
INDEPENDENT ADVICE CLIENT-FOCUSED
We are independent and are not affiliated with any brokerage firm, We are a small firm, offering personalized attention and strong long-
bank, mutual fund, insurance company, accounting firm or law firm. term client retention. Our client service is “process-driven”; we get to
Our team provides completely objective advice, with referrals made know each client on a personal level, and our initial data gathering
to specialists as necessary. The services we provide are coordinated is extensive and detailed. We know that all of our clients want to be
with your other professional advisors to meet your needs. financially successful, secure and responsible, and they choose to
work with us because they lack the time and experience to manage
FEE-ONLY FIDUCIARY ADVISOR their finances on their own.
We are paid solely by you with a fully disclosed fee based on a
flat fee and percentage of investment assets, flat fee or hourly NATIONALLY RECOGNIZED AND CREDENTIALED
rate. This avoids potential conflicts of interest caused by sales We are a member of the National Association of Personal Financial
commissions or incentive awards. We act as a fiduciary and put Advisors (NAPFA) and have been included in the Top Wealth
our client’s interests first. Manager’s List in Bloomberg Wealth Manager since 2001. Our firm
was also named as a 2010 Five Star Wealth Manager by Five Star
COMPREHENSIVE PLANNING Professional and Cincinnati Magazine. In addition, each member
We offer a broad array of personal wealth management and of our client services team is deeply committed to participating in
investment advisory services, which are tailored to each client’s ongoing continuing education efforts so they can offer the best
specific needs. Our firm’s specialties are cash flow management, possible service to clients.
investment advisory services, retirement planning and estate
planning.
Berno Financial Management, Inc. | 7454 Jager Ct., Cincinnati, OH 45230-4344 | Phone: (513) 474-9191 | www.bernofinmgt.com