This lecture included 10 stories. The stories were about nine nonprofits and one social enterprise that are using LinkedIn to meet their important missions. Building relationships strategically, lifting brand, expanding their community, recruiting board members and volunteers, recruiting staff, raising money, etc etc.

1. Stanford Biz 109 Fun
10 Nonprofit Success Stories Using LinkedIn
1/21/’14
?: How many connections do nonprofit members have?
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2. 10+ Stories
Nonprofits using LinkedIn
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3. 1. Larry - one network
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4. Networking & Power Mapping
•Samir wants to start
•Caught in red tape at city hall
•Proposed site is in Tom LaBonge’s district in LA
dotorgpower
org

5. Strategic Networking
dotorgpower
org

6. Strategic Networking
dotorgpower
org

7. Opened January 9, 2012
dotorgpower
org

8. Just Larry’s network
dotorgpower
org

9. Your network of relationships
alumni, family, friends,
customers, board members
You
dotorgpower

10. Building access on LinkedIn
Each Day the Latent Power of Your Network Grows
•
New relationships
•
Reconnecting events
•
Strengthened relationships
•
New data (shares, skills, etc.)
•
New authority and influence
•
Enhanced LinkedIn features
dotorgpower
org

11. 2. Nonprofit lifting its employer brand
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13. 3. Nonprofit beating the local competition
- Hiring excellent camp cooks AND Directors
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14. ©2013 LinkedIn Corporation. All Rights Reserved.
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15. 4. Nonprofit innovating their program
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16. National Urban Fellows
#nplinkedin

17. #nplinkedin

18. Before NUF Talent Network
#nplinkedin

19. NUF Talent Effect
#nplinkedin

20. 5. Nonprofit raising funds
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21. ARC chapters raise money (not just in disasters)
1
Staff & Volunteers using LinkedIn: Building our donor info.
2
Gala attendee follow ups: Learning about guests for follow up.

22. 6. Nonprofit amassing followers
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23. 23

24. 7. A nonprofit convener scaling reach
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25. 25

26. 8. & 9. Nonprofits recruiting boards
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27. ©2013 LinkedIn Corporation. All Rights Reserved.
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28. ©2013 LinkedIn Corporation. All Rights Reserved.
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29. 10. Nonprofit hiring in remote Africa
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30. This isn’t just a staff recruiting tool for HQ in NYC.
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32. Why LinkedIn?
“[Adding a
connection] on
LinkedIn increases
your surface area.”
Tim O'Reilly
Increase in as many areas as
possible...
dotorgpower
org

33. LinkedIn: A global pool of talent & supporters
259M+ +2 new 5 M+
NGO/NP
Members worldwide
Members per second
33
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professionals
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34. Identity
Insights
Everywhere
Connect, find, and
be found
Be great at what
you do
Work wherever our
members work
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35. LinkedIn for Good,
Nonprofit Solutions
(Hundreds of orgs
enjoying discounts)

36. Coaching meeting agenda for IRC, a Large NGO
 Top goal, challenge & priority in 2014
–
–
HR recruitment & general HR)
External Relations
 Leadership gifts
 Strategic development
 Foundation giving
–
Comms / Social Media
 LinkedIn For Good
 Three Domains of LinkedIn for IRC
– Talent Solutions
– “Sales” Solutions
– Community
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LSS
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37. Goals
Learn about the power of the network to
find & engage talent, supports AND interest communities
to amplify program efficiency and impact.
Give rise to IRC social recruiting, supporter & community engagement
on LinkedIn.
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38. www.slideshare.net/linkedinforgood

39. nonprofit.linkedin.com
- Find pro-bono talent, board members, etc.

40. LinkedIn for Stanford Bus 109 Students
1. Relationships will be your number one asset. Today and in your career. Tech hasn't
changed that - just supercharged how you build, deepen, leverage relationships.
2. LinkedIn will not only be how you get a job. LinkedIn will be how you do your job how you succeed - LinkedIn has become a core business platform. Entrepreneur or
nonprofit executive looking for funding? Hiring a team? Connecting with information?
3. You already have a network of relationships - LinkedIn makes these visible and
actionable. Reach back, sideways, forward (professors, alumni, classmates, past/current
jobs, internships, family, community, church, athletics, events, etc.)
4. Stanford has a huge and influential network - learn to quickly find and build
relationships with people who will supercharge your career
5. Your LinkedIn presence will be your professional presence - your profile, your
sharing and activity, your relationships, groups... it's not just your profile
6. To really leverage LinkedIn think way beyond the profile - become a rockstar
relationship-builder and super-user of the tools, follow people and companies you want
to connect to and learn from, build and deepen relationships, ask for advice
7. Keep up with what matters most to employers - resourcefulness, internships and
practical experience, causes...

41.  Stanford has a huge and influential network - learn to
quickly find and build relationships with people who will
supercharge your career