How to complement your internet marketing strategy by looking at what’s next in e-mail, mobile and social media. Looks at the current state of these channels and how future trends could effect your approach.

1. What’s Next For
E-mail, Mobile
and Social Media
Columbus AMA Interactive SIG
Bryan Huber
Associate Director Of Web Strategy at Thirty-One

2. Reassurance:
‣ Designed
and built my first
corporate website in 1996
‣ Founded an interactive firm
in 2003
‣ Associate
Director of Web
Strategy at Thirty-One

3. The State
of Marketing

4. Marketing Then
1991
• Direct Mail
• Telephone
• TV
• Radio
• Print
• Display

5. Marketing Now
• Email
2011
• Mobile Email
• SMS+MMS
• Print
• Display
• Website
• Online Video
• Affiliate Marketing
• Webinars
• Behavioral
• Retargeting
• Daily Deals
• IM • Search (SEO) • Blogs • Location based
• Direct Mail • Paid Search • RSS • Widgets
• Telephone • Online Display • Podcasts • QR Codes
• TV • Landing Pages • Wikis • Augmented
• Radio • Microsites • Social Marketing Reality
— From Jeff Rohrs, Exact Target

6. Quick ‘10
Recap

7. + +

8. OFFLINE
SOCIAL
WWW
BLOGS
ANALYTICS
SEARCH
SEO, SEM,
Social

9. OFFLINE
SOCIAL
WWW
BLOGS
ANALYTICS
SEARCH
SEO, SEM,
Social

10. Email
‣ Email is still one of the
primary activities users
perform on a daily basis
‣ Users receive social
networking updates via email
‣ Mobile re-energized email

11. 92%
of U.S. adults send
or receive email
Source: Pew Research, August 2011

12. Mobile
‣ 500,000 Android phones
activated daily
‣ 82% of online U.S. users, 15
years old+, own a cell phone
‣ Interaction with social channels
growing dramatically

13. 85%
of the world’s population
is covered by a commercial
wireless signal
Source: GSM Association, United Nations

14. Social
‣ Facebook is the No. 1 visited
website in the world with
800+ million users
‣ 35 hours of video uploaded
to YouTube per minute
‣ Many are checking social
networks before traditional media

15. 53%
of adults follow
a brand
Source: Nielsen

16. Playing Well
Together

17. Email Marketing
‣ Gateway to website
‣ Permission-based
‣ Highly measurable
‣ View on a mobile device
‣ Integrate social networking
into your send

18. Mobile
‣ 30%+ of users are accessing
social networking sites
through mobile devices
‣ At least 34% are checking
email on a daily basis
‣ Users consider text messages
high priority

19. Social Networking
‣ Users are joining in record
numbers, over a BILLION
registered users of the big four
‣ 75% of social web users say email
is the best way to communicate
with them
‣ Mobile interaction is growing
exponentially

20. Three
It’s The Magic Number

21. Email
1.Open Rate
‣ Influenced by the content of
the email, and expectations
set in the subject line
2.Personalization
‣ Easy way to increase opens

22. Mobile
1.Mobile website
‣ Create a mobile of your
website for main devices
2.Email
‣ Optimizeemail or newsletters
for mobile devices

23. Mobile
3.Social networking
‣ Big four are integrated
into mobile OS
4.Text messages
‣ Collect
mobile numbers
to market through texts

24. Social
1. Integrate Into website
‣ Create opportunities while
users on your website
2. Drive email registrations
‣ Tweet,Update and include
ways for users to signup

25. What’s
NEXT?

36. We Are In
The
Splinternet

37. Five
Things You Can Do

38. 1. Integrate
‣ Emailand social connections are
easy to implement into channels
2. Test Everything
‣ Confirm that your website and
emails are displaying properly
on mobile devices

39. 3. Going Mobile
‣ Theworld is getting up from
behind the desktop
4. Integrate Text Messages
‣ UseSMS to make it easy for
users to sign up for emails at
events, in-store or online

40. 5.Design To Engage
‣ Your website should provide
multiple opportunities to signup
to receive emails
‣ Integrate and connect through
social networking
‣ Mobile and tablet optimization

41. Spooky
VS.
Creepy

43. From Jay Baer,
ConvinceAndConvert.com

44. Q&

45. Connect With Me
in/bryanhuber @bryanhuber