http://www.b2bmarketing.net/events/which-marketing-when - online masterclass | Quick taster of the session.

1. All content © Bryony Thomas
Which marketing, when?
#whichwhen | @marketingb2b
Online Masterclass | 2nd August 2012
www.b2bmarke*ng.net

2. All content © Bryony Thomas
Hello,
I’m
Bryony…
@bryonythomas
• 15
years
in
marke9ng
• Director
of
Marke9ng,
Experian
Integrated
Marke9ng
&
ClarityBlue
• Senior
Account
Manager,
Mason
Zimbler
• Own
business:
Clear
Thought
• Book:
Water9ght
Marke9ng
www.b2bmarke*ng.net

3. All content © Bryony Thomas
Copyright
&
Credits
• Content
is
the
intellectual
property
of
Bryony
Thomas
• Cartoons
by
Simon
Ellinas,
Cartoono
• Illustra9ons
by
Lizzie
Everard
Taken from Water-ght Marke-ng, published by Ecademy Press.
Not to be reproduced.
www.b2bmarke*ng.net

4. All content © Bryony Thomas
Agenda
• A considered purchase
• What to say
• When to say it
• To whom
• Watertight Marketing framework
• Q&A
www.b2bmarke*ng.net

5. All content © Bryony Thomas
Agenda
• A considered purchase
• What to say
• When to say it
• To whom
• Watertight Marketing framework
• Q&A
www.b2bmarke*ng.net

6. All content © Bryony Thomas
WHAT
TO
SAY
Mastering The Logic Sandwich
© Cartoono
www.b2bmarke*ng.net

7. All content © Bryony Thomas
Illustration © Lizzie Everard
www.b2bmarke*ng.net

8. All content © Bryony Thomas
AWAY
FROM…
Illustration © Lizzie Everard
www.b2bmarke*ng.net

9. All content © Bryony Thomas
AWAY
FROM…
✔
✔
✔
Illustration © Lizzie Everard
www.b2bmarke*ng.net

10. All content © Bryony Thomas
AWAY
FROM…
✔
✔
✔
TOWARDS
Illustration © Lizzie Everard
www.b2bmarke*ng.net

11. All content © Bryony Thomas
WHAT
TO
SAY
Mastering The Logic Sandwich
www.b2bmarke*ng.net

12. All content © Bryony Thomas
WHAT
TO
SAY
Mastering The Logic Sandwich
• Does
your
headline
messaging
ini9ate
ac9on?
www.b2bmarke*ng.net

13. All content © Bryony Thomas
WHAT
TO
SAY
Mastering The Logic Sandwich
• Does
your
headline
messaging
ini9ate
ac9on?
• Are
you
answering
the
logical
ques9ons?
www.b2bmarke*ng.net

14. All content © Bryony Thomas
WHAT
TO
SAY
Mastering The Logic Sandwich
• Does
your
headline
messaging
ini9ate
ac9on?
• Are
you
answering
the
logical
ques9ons?
• Are
you
keeping
them
moving
towards
you?
www.b2bmarke*ng.net

15. All content © Bryony Thomas
WHAT
TO
SAY
Mastering The Logic Sandwich
• Does
your
headline
messaging
ini9ate
ac9on?
• Are
you
answering
the
logical
ques9ons?
• Are
you
keeping
them
moving
towards
you?
• Do
you
end
with
a
hug?
www.b2bmarke*ng.net

16. All content © Bryony Thomas
Illustration © Lizzie Everard
www.b2bmarke*ng.net

17. All content © Bryony Thomas
Illustration © Lizzie Everard
www.b2bmarke*ng.net

18. All content © Bryony Thomas
✘
Illustration © Lizzie Everard
www.b2bmarke*ng.net

19. All content © Bryony Thomas
WHAT
TO
SAY
Mastering The Logic Sandwich
www.b2bmarke*ng.net

20. All content © Bryony Thomas
WHAT
TO
SAY
Mastering The Logic Sandwich
• Too
much
too
soon?
www.b2bmarke*ng.net

21. All content © Bryony Thomas
WHAT
TO
SAY
Mastering The Logic Sandwich
• Too
much
too
soon?
• Slippery
salesman?
www.b2bmarke*ng.net

22. All content © Bryony Thomas
WHAT
TO
SAY
Mastering The Logic Sandwich
• Too
much
too
soon?
• Slippery
salesman?
• Ok,
I’m
sold
already!
www.b2bmarke*ng.net

23. All content © Bryony Thomas
Agenda
• A considered purchase
• What to say
• When to say it
• To whom
• Watertight Marketing framework
• Q&A
www.b2bmarke*ng.net

24. All content © Bryony Thomas
WATERTIGHT
MARKETING
Delivering long term sales results
Illustration © Lizzie Everard
www.b2bmarke*ng.net

25. All content © Bryony Thomas
FORTHCOMING
SESSIONS
• 2nd August: Which
marke9ng,
when?
• 13th September: How
to
structure
your
marke9ng
budget
• 4th October: How
to
get
finance
to
love
marke9ng
• 15th November: Using
social
media
to
support
sales
www.b2bmarke*ng.net/events/lis*ng/training-­‐workshops
www.b2bmarke*ng.net

26. All content © Bryony Thomas
Thank
you
@bryonythomas
@marke9ngb2b
#whichwhen
www.b2bmarke*ng.net