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1. Value Proposition for our Valued Business Partner Community

3. Impact 2010 – What’s NEW this Year The Premier Conference for Business & IT Leaders With more than 5,000 expected attendees – the event brings company executives and technologists together to learn more about how to align their business objectives. An Enhanced Smart SOA and BPM Technology Program Demonstrating IBM’s leadership in BPM, SOA & WebSphere technologies Over 400 sessions offering a wide array of success stories, education, lectures, workshops, hands-on labs and networking opportunities IBM’s Industry Expertise showcases how clients can work smarter Dedicated Business Program sponsored by Top Sponsor Forbes to sponsor our Business Program Speakers: Richard Karlgaard, National Editor for Forbes

7. Impact Week at a Glance 8:30 AM-10:00 AM General Session SOLUTION CENTER 11:30AM-4:00PM 11:45AM Conference ends 8:15 – 10:15 AM Opening Session CONFERENCE REGISTRATION Registration 8am – 7:30PM BP 12PM – 8:00PM ALL SOLUTION CENTER SETUP SOLUTION CENTER 11:30-4:00PM 12:00-1:30PM Lunch 12:00PM- 1:30PM Lunch 12:30PM – 1:30PM BOFs 12:00 –1:00PM BOFs Inner Circle Lunch 8:30 AM-10:00 General Session 1:30PM Breakout Series 12 6:15PM – 7:15PM BOF’s Special Event 7PM- 10PM 5:30 – 8:00PM Sol. Center Reception 10:45AM Breakout Series 1 OPEN Evening Breakfast 7:00-9:00AM 10:15AM Breakout Series 6 9:00AM Breakout Series 20 10:30AM Breakout Series 21 12:00PM –1:00PM BOFs 2:00PM IC KICKOFF 3:15: 30 min break 10:15: 30 min break 10:00: 15 min break 10:00: 15 min break 2:45: 30 min break SOLUTION CENTER 11:30-4:00PM 8:30AM Breakout Series 10 8:30AM Breakout Series 5 10:15: 30 min break 2:45: 30 min break 2:45PM 30 min break 5:00 – 8:00PM Sol. Center Reception Breakfast 6:15-8:15 AM Breakfast 6:30-8:15 AM IC Event 7:00-11PM Breakfast 6:30-8:15 AM Breakfast 7:00-9:00AM 12:00PM- 2:00PM Lunch 12:00PM- 1:30PM Lunch 12:00PM –1:00PM BOF 5 Note : Business Program will extend on Mon and Tues of the event BUSINESS PARTNER SUMMIT DAY 10:30 AM – 5:00PM Registration 8am – 7:30PM BP 12PM – 8:00PM ALL VAD Roundtables 4:00 PM – 5:00 PM BP Café Grand Opening 4:00 – 5:00 PM Breakout 1 1:45 PM– 2: 45 PM Breakout 2 3:00 PM - 4:00 PM BP Summit Keynote 12:00 PM-1:30 PM BP Summit LUNCH 11:30AM-12:00PM Solution Center Grand Opening 5:00 – 8:00 PM Sessions 10:30AM- 11:30AM Sessions 1:45 PM – 4:00 PM Exec Briefing Center Available to BPs 9:00AM- 5:00PM Friday, May 7 Thursday, May 6 Wednesday, May 5 Tuesday, May 4 Monday, May 3 Sunday, May 2 1:30PM Breakout Series 7 3:15PM Breakout Series 8 3:15PM Breakout Series 13 1:30PM Breakout Series 17 3:15PM Breakout Series 18 3:45PM Breakout Series 3 2:00PM Breakout Series 2 4:45PM Breakout Series 9 4:45PM Breakout Series 14 4:45PM Breakout Series 19 6:15 PM – 7:15pm BOFs OPEN Evening BP Summit 10:30-5pm 3:00pm Pre-conference certification 10:15AM Breakout Series 11 9:00AM Breakout Series 15 10:45AM Breakout Series 16 5:15PM Breakout Series 4

13. Impact 2010 Partner Awards: Categories NEW Smart SOA Award This award recognizes the IBM Business Partner solution that delivers the best SOA based solution which helps customers create sustainable differentiation, achieve agility and realize business value. Using WebSphere Application Infrastructure and Application Integration products as its foundation, the solution must demonstrate exploitation of IBM’s SOA capabilities to solve traditional business challenges in non-traditional ways. Business Process Management Award This award recognizes the IBM Business Partner solution that utilizes Business Process Management (BPM) to help customers improve their efficiency, flexibility, and control of their key business processes across the enterprise. The solution should also demonstrate how it discovers insights that enable innovation, provides maximum value of business interactions, and optimizes productivity and resources. Distributor Excellence Award The Distributor Excellence Award recognizes High Value-Add Distributors who are leading the charge in building their Business Partners’ ability to leverage IBM SOA and WebSphere software capabilities in creative, leading-edge, exciting ways. Smarter Decision Management Award This award recognizes the IBM Partner solution utilizing IBM WebSphere software component(s) that has enabled customers to achieve new levels of smarter decision management through improved planning and scheduling optimization, high-performance visualization, business events or automated risk- and opportunity-based rule decision systems. Impact 2010 Best of Show Award The IMPACT Best of Show Award is specifically for sponsors of the IMPACT Conference – Exhibitor level and above. The award recognizes the best demonstration of a solution that illustrates the unique power of using IBM Service Oriented Architecture (SOA) and WebSphere components. The solution being demonstrated must be currently offered to customers. Final evaluation takes place at the IMPACT Expo in Las Vegas, Nevada.

20. Benefits of Sponsoring – hearing from our BPs directly “ Impact 2009 has been a great experience for Ascendant particularly, we networked with Business Partners and customers alike on the showroom floor. Our consultants were amazed at the educational opportunity with increased certification.” - Liz Albert, Marketing Director, Ascendant Technology “ Thanks for helping us to hold a very successful show this past week and congratulations on a great job in the expo. It was well organized and the highly trafficked.” - John Moore, Marketing Director, Juniper Networks “ Thank you for putting on a great show. We found Impact 2009 to be even more valuable than last year. There were fewer attendees but really high quality conversations. I feel it is likely Impact will lead to more converted business and we are excited to follow-up. - Devi Gupta, Vice President Strategic Marketing, Prolifics “ Our Impact sponsorship pays for itself every year through the value we derive including the ability to reach new customers as well as meet our existing customers in one place. It helps us build our brand image and showcase our IBM commitment with prospects and customers. And we get updated on the latest WebSphere technology and future directions. All this keeps us ahead of the game and coming back to Impact” - Steve Lokam, Sr Principa, OpenLogix