5. Updating SN Commenting Writing own
status online blog
8% 13% 3%
We are Following on Sharing Sharing
growing as microblog
15% 3% 8%
links photos
a nation of Checking Commenting Micro
Influencers SN in SN
9% 10% 10%
blogging
2011 vs. 2010
6. We’re
spending
much more
time 61%
connected
when we
travel expect to be able to access the internet
when travelling in Australia
7. We’re
spending
much more
time 38%
connected
when we
travel expect WiFi to be included in my
accommodation costs when travelling in
Australia
8. We’re
spending
much more
time 35%
connected
when we
travel check Facebook/ other social networking
sites while on holiday in Australia
9. We’re
spending
much more 23%
time
connected
when we
travel 27% post updates onto Social Networking
Sites, 23% upload photos
12. Awareness Consideration Purchase Intent Comment Connect
PRE-HOLIDAY DURING/POST HOLIDAY
Modern
Brand Funnel
Create products and experiences people want to talk about