The Funny Thing About Information Security
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BSidesLondon 20th April 2011 - Jim Shields (@JimShout) Note: watch this video before the presentation http://vimeo.com/22580155 --------------------------- addressing the human factor with Jim from Twist & Shout, Jim not only shared his technical expertise recording the BSides sessions but also share some useful insight of "user awareness" ------ due to copyright issues, many of the images/clips cannot be shown ------------ for more about Jim www.twistandshout.co.uk
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The Funny Thing About Information Security
- 3. Title: The Funny Thing About Information SecurityJim Shields: Creative Director
- 4. 会話 20 slides x 20 seconds each. Images Only
- 5. This is not one of those. Sorry.
- 6. Jeremy Eddie!
- 7. The Cause To bring some kind of reality back to B2B and B2E communications. Using intimacy and authenticity to feed a starving workforce.
- 8. Where?
- 9. Where?
- 10. Where?
- 11. Where?
- 12. Microsoft Barclays Alcatel-Lucent Verizon Vodafone Bupa Experian McAfee Sony Warner Bros Clients
- 13. Experian
- 14. Sony
- 15. Why Information Security?
- 16. Why Information Security?
- 17. This is NOT a Campaign.
- 18. On the Pull Sex & Drugs & Ariel Bold
- 21. CONCEPT The Creative Hierarchy IDEA EXECUTION INFORMATION
- 22. Brand, or Bland?
- 23. We are the World (sing it with me…)
- 24. Before & After ..so ladies. Which one of you can now encrypt an attachment?
- 25. Experian
- 26. www.twistandshout.co.ukjim@twistandshout.co.ukTwitter: @TwistandshoutUK Case Studies:Experian, Verizon, Barclays, Alcatel-LucentPlease see our website
Notes de l'éditeur
- 1. Introduction.It’s OK – I escaped. They would have murdered me – but I offered to write them a social media policy so they let me go…A little about me and Twist & Shout. 23 years ago - Kicked out of Manchester for not liking football. But could name most of the Ballet Rambert.
- 1. Introduction.It’s OK – I escaped. They would have murdered me – but I offered to write them a social media policy so they let me go…A little about me and Twist & Shout. 23 years ago - Kicked out of Manchester for not liking football. But could name most of the Ballet Rambert.
- Explain Pethcachka – Japanese for Conversation.An antidote to a global malaise of NOT getting to the point.20 slides / 20 seconds each – pictures only. Whjole thing takes 6minutes.36seconds
- The bastard love child of Jeremy Paxman and Eddie izzard. (Slide)
- To bring some kind of reality back to B2B and B2E communications. Using intimacy to deliver more effective messages to a starving workforce.Why starving?
- 3. Where?Areas include change management (Anti heroes poster)External sales and sales training (Asurion)Internal Comms for Marketers (Microsoft – naked frame grab)
- Where?Areas include change management (Anti heroes poster)External sales and sales training (Asurion)Internal Comms for Marketers (Microsoft – naked frame grab)Most of all – Information Security
- Where?Areas include change management (Anti heroes poster)External sales and sales training (Asurion)Internal Comms for Marketers (Microsoft – naked frame grab)Most of all – Information Security
- Where?Areas include change management (Anti heroes poster)External sales and sales training (Asurion)Internal Comms for Marketers (Microsoft – naked frame grab)Most of all – Information Security
- MicrosoftBarclaysAlcatel-LucentVerizonVodafoneBupaExperianMcAfeeSonyWarner Bros
- Global security week.
- Global security week.
- Why Information Security?Introduced via Alcatel-Lucent and Barclays.Our process and philosophy suited Information SecurityNot the sexiest subject in the world. A challenge!
- 6. The Compliance / Litigation Merry go round. (Slide – roundel) How compliance departments motivate employees (Padlock) This is not a campaign.
- (Padlock) This is not a campaign.Really – this is the best you could come up with?
- The pull theorySex, violence, comedy. Stories / entertainment. The Faustian deal
- 3. Where?Areas include change management (Anti heroes poster)External sales and sales training (Asurion)Internal Comms for Marketers (Microsoft – naked frame grab)
- 3. Where?Areas include change management (Anti heroes poster)External sales and sales training (Asurion)Internal Comms for Marketers (Microsoft – naked frame grab)
- This is why communications lose focus. The creative hierarchyTop to bottom – BUT many try to go upstream.
- Wrestling with Internal Brand Guidelines – what they are and what they are not… Why the brand wants to kill creativity. The Lizard Brain.
- 13. Wrestling with International sensitivities Show Adam & Geoff (Canadian complaint)
- Measurement. A specialist subject. The Focus group experience.
- Global security week.