6. The Threat of Entry: Barriers to Entry Scale and experience Access to supply and distribution channels Expected retaliation Legislation or government action Differentiation
7.
8. The Power of Buyers 2- Are buyers concentrated? What are the costs of switching? Does backward vertical integration exist?
9. The Power of Suppliers 2- Are suppliers concentrated? What are the costs of switching? Does forward vertical integration exist?
10.
11.
12.
13.
14.
15.
16.
17.
Notes de l'éditeur
Here are some of the factors that should be considered under each of the headings. The categories may overlap and the lists of relevant factors are by no means exhaustive! Your assignment will require that you conduct an environmental analysis (internal and external) in relation to a chosen firm. All of these and more should be considered and analysed. We will spend the next weeks looking at each of them in more detail.
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