Presentation to Chamberline Art College

1. Branding Chris Buckley Group Planning Director Lawton Communications Group

3. Car?

4. Trainers?

5. A country?

6. ‘ Brand is the consumer’s idea of a product’ David Ogilvy

7. Things to think about Brands are a set of values and associations – what you think and feel about something Brands have visual elements that work with a ‘tone of voice’ to create brand personalities – logos, designs and a way of talking to you Products can be easily copied. Brands are timeless – it’s not the technology that makes APPLE a brilliant brand