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Facebook & Twitter  for SMBs? … .. you’re joking right?    James (Jim) Buckingham ,  MA ODE (Open U, UK) [email_address] Senior Education Technology Specialist  Zayed University     presented 28 March  2010 Tamakkan  Abu Dhabi, UAE
Intro duction  - who am I to be doing this? Education   explore  use of IT in Education  look  to business / non profit sectors for ideas i.e. professional networking via  use of  Twitter   /  LinkedIn Education Technologist / Educator
Intro duction  - who am I to be doing this? Business   recognize  importance of innovation be   lean  …  mean  .. &  innovative Education Technologist / Educator   Business survival now ?
Biz Current Business trends involving tech?  Manyika, J., Roberts, R., & Sprague, K. (2007, December),  McKinsey Quarterly - Business Technology - Infrastructure. . 8  business technology trends to watch use   consumers as innovators converse   with your customer
Biz DIYSEO. (2010, March 11). INFOGRAPHIC: Ice Cream Social.  DIYSEO . Retrieved March 29, 2010, from http://blog.diyseo.com/2010/03/infographic-ice-cream-social/
Biz 19%  use   Twitter  as a service channel  26%  post   tweets  about areas of expertise 39%  keep  a  blog 54%  monitor   feedback  about their business 57%  use   sites  like  LinkedIn  to build network  69%  post   status updates & articles of interest 75%  have   company page on Facebook / LinkedIN DIYSEO. (2010, March 11). INFOGRAPHIC: Ice Cream Social.  DIYSEO . Retrieved March 29, 2010, from http://blog.diyseo.com/2010/03/infographic-ice-cream-social
What’s the attraction?  Statistics  •  +  400,000,000  users   (source? Facebook - Press Room statistics, 2010) •  +  800,000 users  in the UAE  (source? Emirates Business 24/7, Social Media, Sept 2009)
What’s the attraction?  From a  consumer’s perspective  ,[object Object],[object Object],[object Object],[object Object]
What’s the attraction?  From a  business’ perspective  ,[object Object],[object Object],[object Object],[object Object],[object Object]
What’s the attraction?  Statistics  ,[object Object],[object Object],[object Object]
What’s the attraction?  From a  consumer’s perspective  ,[object Object],[object Object],[object Object],[object Object],[object Object]
What’s the attraction?  From a  business’ perspective  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Examples ,[object Object],[object Object],[object Object],[object Object],[object Object]
Golden Nights Coolhaus Wild Peeta Examples website
Coolhaus Wild Peeta Examples Golden Nights
Examples Coolhaus Wild Peeta Golden Nights Facebook
Examples Coolhaus Wild Peeta Golden Nights
Examples Coolhaus Wild Peeta Golden Nights
Examples Coolhaus Wild Peeta Golden Nights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples Coolhaus Wild Peeta Golden Nights
Examples Coolhaus Wild Peeta Golden Nights
Examples Coolhaus Wild Peeta Golden Nights
Examples Coolhaus Wild Peeta Golden Nights
Examples Coolhaus Wild Peeta Golden Nights Twitter
Examples Coolhaus Wild Peeta Golden Nights Twitter
Examples Coolhaus Wild Peeta Golden Nights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples Coolhaus Wild Peeta Golden Nights
Examples Coolhaus Wild Peeta Golden Nights
Examples Coolhaus Wild Peeta Golden Nights
Examples Coolhaus Wild Peeta Golden Nights
Examples Coolhaus Wild Peeta Golden Nights
Examples Coolhaus Wild Peeta Golden Nights ,[object Object],[object Object],[object Object]
Follow up  Contact  Resources  Possible Course References
Follow up  Resources  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Follow up  Possible Course  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Follow up  References •  to be posted on my blog http://jamesbuckingham.net
Follow up  Follow me  ,[object Object],[object Object],[object Object]

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Facebook & Twitter for SMBs? You're kidding right?

  • 1. Facebook & Twitter for SMBs? … .. you’re joking right?   James (Jim) Buckingham , MA ODE (Open U, UK) [email_address] Senior Education Technology Specialist Zayed University   presented 28 March 2010 Tamakkan Abu Dhabi, UAE
  • 2. Intro duction - who am I to be doing this? Education explore use of IT in Education look to business / non profit sectors for ideas i.e. professional networking via use of Twitter / LinkedIn Education Technologist / Educator
  • 3. Intro duction - who am I to be doing this? Business recognize importance of innovation be lean … mean .. & innovative Education Technologist / Educator Business survival now ?
  • 4. Biz Current Business trends involving tech? Manyika, J., Roberts, R., & Sprague, K. (2007, December), McKinsey Quarterly - Business Technology - Infrastructure. . 8 business technology trends to watch use consumers as innovators converse with your customer
  • 5. Biz DIYSEO. (2010, March 11). INFOGRAPHIC: Ice Cream Social. DIYSEO . Retrieved March 29, 2010, from http://blog.diyseo.com/2010/03/infographic-ice-cream-social/
  • 6. Biz 19% use Twitter as a service channel 26% post tweets about areas of expertise 39% keep a blog 54% monitor feedback about their business 57% use sites like LinkedIn to build network 69% post status updates & articles of interest 75% have company page on Facebook / LinkedIN DIYSEO. (2010, March 11). INFOGRAPHIC: Ice Cream Social. DIYSEO . Retrieved March 29, 2010, from http://blog.diyseo.com/2010/03/infographic-ice-cream-social
  • 7. What’s the attraction? Statistics • + 400,000,000 users (source? Facebook - Press Room statistics, 2010) • + 800,000 users in the UAE (source? Emirates Business 24/7, Social Media, Sept 2009)
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  • 36. Follow up References • to be posted on my blog http://jamesbuckingham.net
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