Growth hacker presentation (april 16)
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Consumers are time-strapped and multi-tasking so it is becoming more challenging to reach them. Stories are the killer app for marketing because they drive emotional connections.
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Growth hacker presentation (april 16)
- 5. Digital Marketing Evolution At one point content was king (aka traditional media) As the Web emerged, content became SEO- driven Social media became the way to engage & have conversations Then, content became king again (aka content marketing) Now, storytelling is poised to rule (aka the killer app)
- 7. “Good storytelling reflects who the customer is, what they aspire to be, and how they relate to other people around them….wrapped within an immersive brand experience.”
- 8. People see/hear >100,000 words/day of content: TV, radio, social media, video games, text messages, Web.
- 9. Consumers have lots information about your products
- 10. The Science of Storytelling
- 11. Sigmund Freud and the power of storytelling
- 12. Two-stage process system: 1. Primary process: impulsive, child-like, irrational 2. Rational, conscious thinking
- 15. Stories break through the noise
- 18. Stories (Not Stats or Facts) Are Remembered….. And Shared
- 19. Stories create evangelists and brand loyalty
- 24. How to start telling stories
- 25. You Need To Be Really Customer- Centric
- 26. Think Like a Reporter, Not a Publisher
- 28. 240K
- 29. A Sustainable Competitive Edge Stories Deliver
- 30. storytellingforstartups.ca • How to develop your “core” story • How to discover your target audiences • How to drive storytelling by talking and listening to customers • How to identify your key storytellers • Best practices on how to tell stories in different places
Notes de l'éditeur
- Research from the London School of Economics indicates that retention is 60% to 65% when information is presented in a story versus 5% to 10% when presented in a factual recitation.
- I have been telling stories for entire professional career. I have always believed that stories and content are king.
- There is growing talk about storytelling Why?
- Think about how much information and content we’re consuming and processing every day Think about how smartphones make it so easy to consume at all times – waiting in lineups, in bed, etc.
- The relationship between brands and consumer has been reconfigured. Brands used to broadcast the information they want. Today, consumers already had a lot of information So how do brands engage these information-heavy consumers?
- (primitive, unconscious)
- Whenever I talked about the value of storytelling, people are interested but not sure how it applies to them. Stories inspire, motivate, intrigue, provoke, excite, intrigue
- As I mentioned earlier, the landscape is busy.
- Here’s the thing: people make decisions powered by empowered. It is the way our brains our wired. Good stories driven emotional connection. They establish a powerful relationship.
- People remember stories, they don’t remember facts or numbers.
- Rob Archambeaut – talking about why he should sell someone’s house Flybits talking about its contextual, personalized and relevant mobile technology vs. telling stories.
- Anyone sold a house recently? How did you pick your real estate agent when everyone does the same thing?
- Flybits is a client that has a platform that puts mobile apps on steroids by creating personalized experiences. It’s an innovative platform but people don’t get what Flybits does until they start telling stories about how it’s used.
- What does your product do? What value does it provide? How are you different, unique or interesting? Who’s the competition?
- You need to know your audience inside out. Who are they, what are their interests, what motivates them, what scares them, etc.
- Onyx Motion – basketball smartwatch app
- I believe stories deliver a competitive edge. As important, I think stories can deliver a sustainable competitive edge. Why? Because good stories are challenge to create. They require creativity, agility and commitment. It’s not like creating a Twitter account, and then firing off some tweets.