Looking into the Technology Crystal Ball
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A presentation done for the Toronto Public Library about the key trends within the high-tech world.
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Looking into the Technology Crystal Ball
- 4. Tablet sales expected to hit $55-billion in 2014 compared with $9.5-billion in 2010 Shipments expected to surpass 80 million by 2015
- 6. By the end of 2010, 1.2 billion people will have smartphones - Gartner
- 7. 4G
- 9. - U.S. e-book sales expected to hit $1-billion 2010, and $3-billion by 2015 - Now account for 10% of consumer book sales - 7% of online adults read eBooks but of that group, 41% of their book readership is digital
- 10. eBook sales now outstrip real book sales on Amazon.com
- 22. 17 million Facebook members 3 million Twitter users 17 million YouTube users 57% of online Canadians use social networks at least once a month; 82% of Gen Y consumers use social networks each month
- 23. 17 Million Canadians….. ….are in the workforce ….have a pension plan ….own life insurance ….have access to recycling ….use wireless services ….have a passport ….filed their taxes online in 2008
- 35. 175 million users globally 90 million tweets/day
- 36. Twitter for Libraries • News • Marketing • Communications • Feedback • Research
Notes de l'éditeur
- Source: Forrester
- $30-million investment,100 people.
- Before I get going, I should clear up a few misconceptions. One, social media is not the best thing since sliced bread despite the fact there’s lot of excitement and hype. And don’t go buying into the sales pitches of social media “gurus” or “experts”. If you meet one of these people, run the other way…quickly.
- Top Facebook countries: U.S., U.K., Turkey, France (source: checkfacebook.com)
- Let’s put 17 million in context because a number is just a number unless it’s put up against other numbers.
- Canadian demographics
- Here’s the interesting thing about social media in Canada. When I started my consulting business in January 2009, I didn’t describe myself as a social media consultant because there didn’t seem to be enough business to hitch my boat to social media. And it really wasn’t until November/December that I noticed Canadian companies start to explore social media, which prompted to slap social media consultant on my Web site. So the bottom line is that social media in Canada is still in its early stages. And, to be honest, there aren’t that many companies have a lot of success with social media – at least the kind of success that captures the attention of the media and bloggers. One thing I want to stress is we success doesn’t have to be front-page news or even newsworthy. There are lots of companies having success in providing better customer service or building relationships using social media but you’d probably never hear much, if anything, about what they are doing. And the huge success stories you do hear about – the Old Spices and Starbucks of the world – are anomalies. There are companies that hit the jackpot. But let’s look at a few examples of Canadian companies doing social media well.
- Here’s the interesting thing about social media in Canada. When I started my consulting business in January 2009, I didn’t describe myself as a social media consultant because there didn’t seem to be enough business to hitch my boat to social media. And it really wasn’t until November/December that I noticed Canadian companies start to explore social media, which prompted to slap social media consultant on my Web site. So the bottom line is that social media in Canada is still in its early stages. And, to be honest, there aren’t that many companies have a lot of success with social media – at least the kind of success that captures the attention of the media and bloggers. One thing I want to stress is we success doesn’t have to be front-page news or even newsworthy. There are lots of companies having success in providing better customer service or building relationships using social media but you’d probably never hear much, if anything, about what they are doing. And the huge success stories you do hear about – the Old Spices and Starbucks of the world – are anomalies. There are companies that hit the jackpot. But let’s look at a few examples of Canadian companies doing social media well.