6. Engage & have conversations with consumers, partners, employees, investors Build stronger and better relationships Monitor your brand, products and services Improve customer service Competitive intelligence Drive new sales and leads
Top Facebook countries: U.S., U.K., Turkey, France (source: checkfacebook.com)
Social media is a not an add-on or an accessory but many companies suggest “let’s add some social media” to the mix. To be successful, social media needs to be part of and aligned with a company’s brand, marketing, sales and strategic goals.
Start by listening. Why do you want to do social media? What are your goals and objectives? What will success look like? What’s the competition doing? What’s being said about your company and brand? What’s the target audience? What is their Web/social media habits?
How will social media be integrated into your communications, marketing and sales activities? What social media services make the most sense and why? How will you reach your target audience? What tools are the most appropriate? What’s the budget? Who has ownership over social media? What are your social media guidelines and policies?
Who’s going to do it, how much time/resources will be devoted to it, how are you going to measure it? What services and tools should be used?
There’s No Lack of Choice
Only a Small Number Matter
There are 3 million Canadian Twitter users
Canadian demographics
Facebook Pages: http://www.facebook.com/advertising/?pages How To Develop A Facebook Page That Attracts Millions of Fans - http://www.allfacebook.com/2009/03/facebook-page-strategy/
Slide of comments – what are they doing, what are they doing well, what are they not doing well.
What are they using it, and how it is beneficial to them?