WHERE DOES IT ALL START We drop out of fashion The world around us seems sometimes totally out of control, our lack of ability to catch it and being here and now is difficult. Naturally we come to a point where we feel loose of control and everything feels as a giant chaotic state. We stop and drop out. The capability to grip disappears. Most people drop out of fashion, music, film or digital trends at one point. We tune out and our kids tune in, soon they are also turning out. Their kids continue this merry goes round in a faster and faster way than before. Not unlike the wheel of life and death, (Dharma wheel) this cycle goes on and every time we believe that we see, hear or feel as everything never have been done before. But this, but this is far from the truth. And how many parents have not shaken their heads while the youngest turns up the volume to 11. Parents who scream out; turn of that noise off, you call it music? Its dam noise”, forgetting that they heard the same thing from their parents. Where is the borderline between young, old, hippies or punks? The difference between young and old, hippies or punk, local or global culture get mixed and melt different cultural elements together. We are more adaptable than ever, like chameleons we change, adopt and paste into every situation we face, anywhere at any time. Walking global media units receive, sending and sort out information faster and faster. This is a highly dangerous development, everybody needs to disconnect from time to time, but try to take away from whomever the mobile phone and laptop for a week, you will after a day or two see a pale, uncomfortable and highly restless person. If the mobile phone was the modern cigarette Smartphones are the new Heroin, you get highly addicted, but not the same abstinent physical illness. About a week ago day on the tram this young, drunk and homeless boy sit next to me and talk to everyone and he screams out that he did not understand much about it all. I replied as I sat next to him that it was good to hear because I do not understand anything as well. What do I know? I was thinking what do I really know? And I got this lost feeling that everything happening around me is unreal. One see and read all the news about education, terror, war, friends, social media, jobs not jobs, the terrorists in Afghanistan the war in Iraq, Steak or Sushi for dinner, red or blue, Athens or Rome, Facebook or Twitter, blog or web site? And then I just get dizzy. There are so many choices. When I start thinking like this I feel that I am totally losing the grip into the big chaos that surrounds me. Chaos Chaos, derived from the Ancient Greek Χάος, Chaos) typically means a state lacking order or predictability. In ancient Greece, it first meant the initial state of the universe, and, by extension, space, darkness, or a; and informally to mean a state of confusion, and in this case popular culture. The largest consumer group is also

1. boards by kenneth @ buddha jeans™
the future is now
mega trends towards 2020
By kenneth @ ftmResearch & buddha jeans™

2. ftmRes each
• design manual & label /packaging
• kenneth lyngaas founder of
design by (mark farrow @ farrow
ftmresearch, buddha jeans and
design) and kenneth lyngaas (levi
lyngaas ftm publishing
strauss europe middle east & africa)
• head of trend research levi strauss project lead
europe, middle east & africa 1997 –
• founder of pro rib boats, disco brand
2001
entertainment, lyngaas publishing &
• responsible for mega trends research buddha jeans company
2000 levi strauss, middle east & africa
• the future is now & research will be
• project lead new packaging and published march 2012 , digital format
label system levi strauss 2000 global .
• kenneth lyngaas will be avaliable for
recycled denim paper labels, denim
mega trend creative workshops from
paper, business cards,
15th of february – april

3. concept cars green & sustainable product design a mega trend

4. research & sources*
• Research by kenneth lyngaas & krish
pawar research interviews & dialogs • special interviews varner retail
with leading people across branches group, l’oreal, acombe,
and industries. inspectorate legislation office
• Innovators, politicians, scientists, norway,
architects, brand managers, creative, • snøhetta architects, lucy seven tattoo
thinkers, economics studios, elexia training & spa group,
• LinkedIn special forums - twitter, slide • oslo west, studies of religions oslo
share, Facebook – Google – yahoo universities, vg digital national
answers, you tube, tree hugger, newspaper, brand republic, telenor
Wikipedia, blogs & internet mobile division,
• databases - books, magazines & • levi strauss europe co, karma tashi
statistics national sources (various ling buddhist community, gandhi
sources), trend forecasting foundation and wgsn
companies & agencies

5. planet fear – a reality - creates security industries
private guards - security systems – private soliders

6. research foundation
mega trend research 2000 – 2005
Levi’s Strauss Europe,
Middle East & Africa
the key trends we predicted was:
a reaction towards big
brand exploitation of
global resources & workers
brand - logo overload
a growing concern of the world health
sustainable thinking
less is more

7. what ar e mega tr ends ?
a major movement or shift in cultural behavior that
influence different subjects around us. including
communication, retail, music, media, art and fashion.
it’s not a fad but last for a longer period of time
3 – 10 years

8. r eal i ty check
we are i nter - connected
Mc luhan electric world

9. mc l uhan on the futur e
«a friend said the future is the future present. if you really are
curious about the future, just study the present. only those
who have learned to perceive the present can predict the
future. they need only predict what has already happened by
being the first to see trough pattern recognition. for the future
is the future present»

10. chaos theor y
ther e i s s i mpl y a need to br eak out

11. extract chaos
s i mpl i ci ty

12. what i s happeni ng i n the wor l d?

14. a world in rapid change
from local to global thinking
modern communication technology
makes it possible to be everywhere at
any time

15. rapidly growing mega cities
mexico city – los angeles - shanghai - bankok – tokyo
london – manila – delhi – lagos – new york
22 mega polis
in 2ooo 50% of the world population lived in cities
in 2025 increase to 5 billion people
(two thirds of them in poor countries )

16. enter tai nment over l oad
i n ever y as pect of our cul tur e
i t’s no l onger cul tur al events
i t’s enter tai nment events
fr om mus eums to r eal i ty tv

17. m u s e u m s = e n t e r ta i n m e n t

18. enter tai nment over l oad
ai r por t = mal l
+ chur ch = mal l
+ g o ve r n m e n t = s h o p p i n g
+ edu cati on = s h o ppi ng
+ mus eum = s hoppi ng
+ mi l i tar y = s h oppi ng
+ l ei s u r e acti vi ty = s h o ppi ng
+ va c a ti o n = s h o p p i n g
= en ter tai n ment o ver l o ad

19. ter r or i s m
r el i gi on confl i cts
l ack of cul tur al under s tandi ng
power of the
bl ack gol d oi l

20. violence & rape decline but
+ 650.000 rape per. year (world)*
1,2 pr minute robbery (us)
14,5 sec burglary (us)
stolen car every 31 minute (us)
but the danger signals is from less educated
and drop outs – increasing

21. fi nance cr i s i s
US A wo r s t cas e s cen ar i o co s t
o f the fi nance cr i s i s
7 . 0 0 0 bi l l i o n $ do l l ar s
co mpar e
to tal co s t war i n I r aq
3 0 0 0 bi l l i o n s $ *

22. gl obal war mi ng
climate changing is the defining
issue of our age
all companies have
responsibility to take action

23. lack of spirituality
people all over the world are seeking for a new truth and reality,
there is a move away from tradition and superstitious religions.
they are perceived as old fashion, rigid and non-problem seeking.
the eastern religions and in particular buddhism is perceived
«positive, nonviolence» alternative religion.
we see this clearly in the increase of mind driven and inner body
sports as yoga and meditation

24. ethni c confl i cts
s mal l er ethni c confl i cts
al l over the wor l d

25. rise in life espectancy
we live longer
a steady rise from the 60’s
anti aging drugs
replacement of organs
awareness of lifestyle diseases
better drugs
lower death rate at birth
less heavy physical work

26. wor k i s no l onger l ocated
• modern communication technology makes it
possible
• global education and university standards
• people study abroad
• increase in global business
• global brand find less costly solutions to place
service as call center etc.

27. ener gy s i tuati on i n the wor l d
lack of non-renewable
sources of energy

28. bi o technol ogy
biotechnology is a field of applied
biology that involves the use of living
organisms and bioprocesses in
engineering, technology, medicine
and other purposes.

29. nano technology
will change the world as we know it.
slowly the world will never be the same
1,3 billion €
european community investment 2010
market value
+ 1 trillion €
9 folded investment in less than 8 years
nano tube
nanometre = size of a nail grows in one second

30. i nfor mati on over l oad
we are constant media, liberating every thing

31. the new language
fast media develops use of symbols and icons.
we are now developing a brand new written language
this language use much higher grade of symbols , signs
and logos, because the way we perceive and sort
visual objects are much faster than the written word

32. the reality check gives us a few answers
the reality check give us the foundation to predict
certain directions that makes an impact and
influence in our lives.
the main question:
how are the consumer affected by
these happenings and directions?
how does the new consumer look like?
the new business, opportunities and treats?

35. Co n tact me
th e fu tu r e i s n o w
k e n n e t h l y n g a a s f o u n d e r £ c r e a t i ve
di r ector
ftmr es ear ch & bu ddh a j ean s ™
mobi l e +4747247803
m a i l : k e n n e t h @b u d d h a j e a n s . c o m
bl og: bu ddh aj eans . com