43. Carnival Cruise Lines 26 Objective: Stay connected with customers and cruisers year round. Strategy: “Extend the cruise” – enable Carnival vacationers to stay share experiences and stay connected with crew. Results: They launched on Buddy Media Platform in 2009 with 45,000 likes. They now have 701,575
44. Carnival Cruise Lines 27 “We have really qualified traffic coming from Facebook and going back to Carnival.com. Our Facebook branded tab performs the best... we have seen sales as a side effect. It’s not really our objective, but we do track it so we can see if some-body came back and actually booked a cruise.” Stephanie Leavitt, Sr. Manager, Online Engagement at Carnival Cruise Lines
46. GLOBAL Case Study: Starwood Hotels Challenge: Starwood Hotels wanted to launch a Facebook page for each of their 8 brands. They also wanted to launch a page for each of their properties, all 1,000 of them. Starwood Corporate wanted to create a solution which allowed them to push content to any page at any time, essentially using Facebook as their own media network. Solution: Create a scalable platform with thousands of logins based on hierarchy for each corporate brand and each of their local properties. -Roll up data so Starwood can understand how fans are interacting with individual property pages. -Give properties a voice and a channel to communicate with fans while allowing corporate to push offers at once.
55. Case Study: xx NetworkFacebook powers earned media opportunities through viral sharing 38 188,415polls taken Average number of friends on FB is 130 Total number of potential impressions = 24,440,000
56. Case Study: xx NetworkResults were astounding 39 Page saw a 31% boost in fan growth within first 30 days of this effort 45% fan growth in the month of June, alone Total fan base grew 300%+ by October
Editor's Notes
Facebook is not another marketing channel, it is the marketing channel and it needs to be incorporated into everything you do in a holistic and systematic manner.
