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Is Your Restaurant Ready For The Mobile Era?
 Within the next 12 months, the majority of
YOUR website visitors will be mobile.
 80% of restaurants that ignore this one fact
will be out of business in 5 years
For the first time since the Pew Research Center’s Internet &
American Life Project began systematically tracking
smartphone adoption, a majority of Americans now own a
smartphone of some kind.
 55% of cell phone owners say that their phone is a
smartphone.
 58% of cell phone owners say that their phone operates on
a smartphone platform common to the U.S. market.
Google Takes Stance On Mobile
SEO:
Site Not Mobile Friendly, You Won't
Rank Well.Source: Search Engine Round Table
A mobile friendly website
should be the foundation of
your restaurant’s marketing
strategy.
 Transactional
Call the restaurant
Get driving directions using GPS
Redeem a coupon
Buy a gift card
Opt-in
 Measurable
Track the number of calls
Track coupon redemptions
Track gift card purchases
Track Opt-ins
All in real time
 “Quick And Simple”
Easy to call
Menu
Hours
Directions
Specials
Link to traditional site
Social media
 Less is more!
 “Tap to Call” button is critical
 Make your branding consistent with your
desktop website. Use the same logo, colors,
and fonts
 Ensure the navigation is thumb-friendly. Make it
easy to click on buttons and links with fingers.
 Make sure the pages load quickly. Reducing use
and size of images, and include only the code
necessary for the mobile version of the page.
 Don’t use Flash. It does not work on iPhones
and it increases page load time.
 Automatically redirect mobile visitors to your
mobile site. Don’t make mobile visitors have
to visit a different URL.
919-914-1974
bufordmobley.com/consultation

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How To Get Today's Mobile Customer Into YOUR Restaurant

  • 1. Is Your Restaurant Ready For The Mobile Era?
  • 2.
  • 3.  Within the next 12 months, the majority of YOUR website visitors will be mobile.  80% of restaurants that ignore this one fact will be out of business in 5 years
  • 4. For the first time since the Pew Research Center’s Internet & American Life Project began systematically tracking smartphone adoption, a majority of Americans now own a smartphone of some kind.  55% of cell phone owners say that their phone is a smartphone.  58% of cell phone owners say that their phone operates on a smartphone platform common to the U.S. market.
  • 5. Google Takes Stance On Mobile SEO: Site Not Mobile Friendly, You Won't Rank Well.Source: Search Engine Round Table
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. A mobile friendly website should be the foundation of your restaurant’s marketing strategy.
  • 17.  Transactional Call the restaurant Get driving directions using GPS Redeem a coupon Buy a gift card Opt-in
  • 18.  Measurable Track the number of calls Track coupon redemptions Track gift card purchases Track Opt-ins All in real time
  • 19.  “Quick And Simple” Easy to call Menu Hours Directions Specials Link to traditional site Social media
  • 20.  Less is more!  “Tap to Call” button is critical  Make your branding consistent with your desktop website. Use the same logo, colors, and fonts
  • 21.  Ensure the navigation is thumb-friendly. Make it easy to click on buttons and links with fingers.  Make sure the pages load quickly. Reducing use and size of images, and include only the code necessary for the mobile version of the page.
  • 22.  Don’t use Flash. It does not work on iPhones and it increases page load time.  Automatically redirect mobile visitors to your mobile site. Don’t make mobile visitors have to visit a different URL.
  • 23.
  • 24.
  • 25.
  • 26.