http://bmjmobilerestaurant.com A mobile website is a must for restaurants. Whether it is online marketing for restaurants, social media for restaurants, or deal site marketing for restaurants, they all feed the mobile web. For restaurant owners looking to attract today's mobile customer, a mobile website provides the path.
3. Within the next 12 months, the majority of
YOUR website visitors will be mobile.
80% of restaurants that ignore this one fact
will be out of business in 5 years
4. For the first time since the Pew Research Center’s Internet &
American Life Project began systematically tracking
smartphone adoption, a majority of Americans now own a
smartphone of some kind.
55% of cell phone owners say that their phone is a
smartphone.
58% of cell phone owners say that their phone operates on
a smartphone platform common to the U.S. market.
5. Google Takes Stance On Mobile
SEO:
Site Not Mobile Friendly, You Won't
Rank Well.Source: Search Engine Round Table
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16. A mobile friendly website
should be the foundation of
your restaurant’s marketing
strategy.
17. Transactional
Call the restaurant
Get driving directions using GPS
Redeem a coupon
Buy a gift card
Opt-in
18. Measurable
Track the number of calls
Track coupon redemptions
Track gift card purchases
Track Opt-ins
All in real time
19. “Quick And Simple”
Easy to call
Menu
Hours
Directions
Specials
Link to traditional site
Social media
20. Less is more!
“Tap to Call” button is critical
Make your branding consistent with your
desktop website. Use the same logo, colors,
and fonts
21. Ensure the navigation is thumb-friendly. Make it
easy to click on buttons and links with fingers.
Make sure the pages load quickly. Reducing use
and size of images, and include only the code
necessary for the mobile version of the page.
22. Don’t use Flash. It does not work on iPhones
and it increases page load time.
Automatically redirect mobile visitors to your
mobile site. Don’t make mobile visitors have
to visit a different URL.