The best ways to make your content mobile friendly Examples & Case Studies of what you can do RIGHT NOW to move your online business into the mobile era Why you HAVE to go mobile Why mobile will affect every decision you ever make again The limitations of mobile How going mobile will help your online business flourish in 2013 and put cash in your pocket Please note, I'm not going to be promising you great riches by going mobile on this webinar. This is an honest and open look at the benefits of going mobile to create success in your life, whatever that means to you!

1. How Your Online Business Can
Flourish In The New Mobile Age

2. Smartphones are the backbone of our daily media use. They
are the devices used most throughout the day and serve as
the most common starting point for activities across
multiple screens.
Going mobile has become a business imperative.
Source: Think with Google

3. What Does This Mean?
 Every video should be able to play on mobile devices
 Every website should be mobile friendly
 Every email should be readable on mobile devices
 Mobile should be incorporated into every campaign

4. The New Multi Screen World

7. Marketing Online

8. VISITORS
How Much Of Your Traffic Is Mobile
Traffic Right Now?

9. MY MOBILE TRAFFIC
6,724 Total Unique Visitors
1, 479 Visitors From Mobile Devices
21.99% Of My Web Traffic Is From Mobile Devices!

10. Do You Know Your Mobile Stats?

14. Mobile Video
Cisco reported that mobile video accounted for 52%
of mobile data traffic by the end of 2011, and it is
expected to increase 25-fold to make up 70% of
traffic by 2016.
Mobile network connection speeds will increase 9-fold by
2016. The average mobile network connection speed (189 kbps
in 2011) will exceed 2.9 megabits per second (Mbps) in 2016

15. Mobile Video
http://handbrake.fr/

16. MOBILE WEBSITES

17. MOBILE WEBSITES
1)Mobile detection and redirection
2)Responsive Design
3)Dynamic Serving

19. Responsive Design
Images, videos, and text are sized
according to device
One URL for desktop and mobile
Google’s preferred way of delivering mobile
content

24. Responsive Design
http://www.studiopress.com/responsive/

25. Mobile Email

26. Mobile Email
 Limit images in email
 Make your emails “skinny”
 Link to “mobile optimized” pages if possible
 If using HTML, keep graphics simple

27. SMS – Text Messaging

28. Text Messaging Advantages
Text messages get opened and read
Almost everybody can text
Almost every mobile phone can text

29. Text Messaging Disadvantages
Can be limited geographically
Can be expensive
Can be costly
Per text charges
FTC fines for spamming

30. Text Messaging Rules
Always have prospects opt in!!!!!!

31. Text Messaging Rules
 Give value in exchange for number
 Give expectation for number of messages
 Double opt-in if possible
 Make it easy for customer to unsubscribe

32. QR Codes

33. QR Code Best Practices
 Always test your qr codes
 Link to mobile friendly sites
 Give people a reason to scan your codes
 Educate Your customers

34. Mobile Apps

35. Mobile Apps

36. What Will You Do To Attract,
Engage, And Market To Your
Mobile Audience?

37. Introducing…….
Mobile Solutions For
Online Marketers

38. bufordmobley.com/mobile-membership
$17/month
https://bmjmobile.zendesk.com/home