The document describes a 28-day Lean Marketing House program that teaches principles and tools of lean marketing through online courses and resources. The program aims to help companies implement continuous improvement processes in their marketing efforts. Participants will receive access to recorded webinars, workbooks, an online learning community, and email support as they work through principles like creating a marketing value stream, using A3 problem-solving templates, and managing a customer buying funnel with lean engagement teams. The goal is to provide tools and methods for marketing teams to measure performance, identify areas for improvement, and plan iterative changes using a PDCA process.