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What is changing is the way we
    Think, Identify & Deliver
                      Value
Business 901
        Blog
Lean Thinking
      • Identify Value
      • Map Value Stream
      • Create Flow
      • Establish Pull
      • Seek Perfection
What does the Customer Value
           from you?



   How are you delivering it?
“Every Industry will be disrupted and rebuilt with
              people at the center.”




                         - Sheryl Sandburg. COO Facebook
People expect to access information and
 whenever and wherever we want too.
World is increasingly collaborative
driving changes in the way decisions are made.
Most organizations do not understand
 the shift of VALUE and the shift to a
       COLLABORATIVE world.
People naturally network as they work so why
    not model work itself as a network?
We are in a Service Economy

  but do we think that way?
Pine & Gilmore introduced us to
    the Experience Economy
Think Value
“It is not about the things we make, it is about how
     we use the things we make.” – Malcolm Gladwell
New models of value recognition are
bringing unprecedented competition
The End of
Best in
Market
Shifting from Goods Dominant Thinking and Transactions
                          to
    Service Dominant Logic and Co-Creation of Value




                          Buy
                           USE
Identify Value
We must establish and understand Touch Points
Designing the Experience
Designing the Journey
Its not all about problem solving
it’s about what we do best – Appreciative Look




             Moving Design to the forefront
Use Jobs as a filter, more customers
       needs are revealed.
Finding the next hassle map of the customer
     where tomorrow’s demand exists.
Deliver Value
People expect to access information and
 whenever and wherever we want too.
We want information available on every device
Joe Pine introduced the Multiverse as we were
getting started with the Experience Economy
Use of social technology for understanding and
           learning are in its infancy
Experimentation with new applications,
technology seen as young persons role.
We hang on to past practices
Organizations need to challenge themselves by
experimenting and creating co-creation of value
    opportunities through Lean Thinking.
Knowledge is Everywhere




The quality of the organization and
the customer relationship
networks will make the difference.
Transaction to teams
President


Operations               Administration




   Quality                  Sales
Customer Experience
    will mimic your Employee Experience

• Know your team, design for personal
  & social needs
• Build fun/pleasure/satisfaction into
  activities
• Design cycles based on desired
  customer experience
• Embrace motivators like power,
  autonomy & belonging
Value
Teamwork
Transaction to teams



Obtainable goal setting.
Willingness to train people.
Commitment to measurement
Understanding and agreement on the need for processes.
Knowledge capture & sharing internally & externally.
Clear-cut business strategy and objectives.
Consider the kind of team needed




        Roles
Make it manageable

              Follow the 2
              Pizza Rule
              - Amazon, Jeff Bezos
Line of Sight
Know what your Team Members
are doing:
•   Daily Standups
•   Weekly Tactical
•   Monthly Strategic
•   Quarterly Strategic
Provide Line of Sight for Team at Daily Standup
Line of Site for resources needed at weekly tactical




                          Providing a visual, simple and
                        easily access document is the key.
                       Can auto-populate or be completed by hand.
                       Easily used as part of the task board in a War
                       Room type environment. Virtual Teams can use
                       something as simple as Google Documents or
                       many other popular software packages.
Line of Site for Goal review at Monthly Strategic
Successful Lean teams are iTeams
              Teamwork is an individual not group skill



Individuals must take responsibility for…

• the quality and productivity of each team

• relationships they are part of

• individual accountability

• the larger, shared tasks or deliverables
Process Work
What is the process?

                       EDCA
Advancement




                                   PDCA

                                            SDCA

                     Effectiveness & Time
EDCA
Advancement




                 PDCA


                     Effectiveness & Time   SDCA
How important is Standard Work?
  EDCA              PDCA            SDCA




Standard Work puts the food on the table!
Leader Std.
                  Work




Leadership     Process          Visual
 Discipline     Focus          Controls




                  Daily
              Accountability
Standard Work provides discipline thru
• Clarity on What to do

• Commitment on When to do it

• Translation from Goals to Actions, the Why

• Enablement of the actions, How

• Accountability thru establishing the Who

• Line of sight on Where your circle of
  influence effects
Standard Work in 1 word




   Execution
State the standard

          Agree on the method

Locate the people who will be on the team

           Empower the Team

   Select the Team Goals of the Project

          Standard         Do



              Act        Check
Lean is essentially a knowledge transfer
system; it's a training system on how to define
       knowledge gaps and close them
PDCA is a Call to Action

Start with a problem that you don’t have the current
                 knowledge to solve.

   What don’t I understand that I need to learn?

          What change do I need to see?

             Close the knowledge gap
        before closing the performance gap.
Select the initial Problem Perception

       Analyze the current process

Locate the people who will be on the team

           Empower the Team

        Select the Improvement

             Plan         Do



             Act        Check
Explore when Problem is unknown
EDCA =
  • What is?
  • What If?
  • What Wows?
  • What Works?
EDCA is closely related to
           Service Design Thinking
Sense-making: Give meaning to experience.

                    Analyze the user

Locate the people who understand the user and the needs

                   Empower the Team

    Select a limited set of needs you are designing for

                   Explore         Do



                     Act          Check
Create Pull - Demand
         Value – in – Use
Service and Products are a means to an end

       Value Co-Creation
 Not for customers rather with customers

                 Trust
      Real value with all stakeholders
Lean is targeted to certain kinds of
organizations who actually enjoy learning.
The only competitive advantage you have
  is the rate at which you learn from your
                  customers.




Positioning your organization in your customer’s playground is
         the most important role an organization has.
•   Over 130 Free eBooks
•   Regular Blog Posts
•   Free Tools
•   Discussion Groups
•   Podcast with Celebrated Authors, Industry Practitioners
    and Leading Thought Leaders

                Our Mission is to bring
    Continuous Improvement to Sales and Marketing.

                 http://leanmarketinglab.com

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What is changing is the way we Think, Identify & Deliver Value

  • 1. What is changing is the way we Think, Identify & Deliver Value
  • 3. Lean Thinking • Identify Value • Map Value Stream • Create Flow • Establish Pull • Seek Perfection
  • 4. What does the Customer Value from you? How are you delivering it?
  • 5. “Every Industry will be disrupted and rebuilt with people at the center.” - Sheryl Sandburg. COO Facebook
  • 6. People expect to access information and whenever and wherever we want too.
  • 7. World is increasingly collaborative driving changes in the way decisions are made.
  • 8. Most organizations do not understand the shift of VALUE and the shift to a COLLABORATIVE world.
  • 9. People naturally network as they work so why not model work itself as a network?
  • 10. We are in a Service Economy but do we think that way?
  • 11. Pine & Gilmore introduced us to the Experience Economy
  • 13. “It is not about the things we make, it is about how we use the things we make.” – Malcolm Gladwell
  • 14. New models of value recognition are bringing unprecedented competition
  • 15. The End of Best in Market
  • 16. Shifting from Goods Dominant Thinking and Transactions to Service Dominant Logic and Co-Creation of Value Buy USE
  • 18. We must establish and understand Touch Points
  • 21. Its not all about problem solving it’s about what we do best – Appreciative Look Moving Design to the forefront
  • 22.
  • 23.
  • 24. Use Jobs as a filter, more customers needs are revealed.
  • 25. Finding the next hassle map of the customer where tomorrow’s demand exists.
  • 27. People expect to access information and whenever and wherever we want too.
  • 28. We want information available on every device
  • 29. Joe Pine introduced the Multiverse as we were getting started with the Experience Economy
  • 30. Use of social technology for understanding and learning are in its infancy
  • 31. Experimentation with new applications, technology seen as young persons role.
  • 32. We hang on to past practices
  • 33. Organizations need to challenge themselves by experimenting and creating co-creation of value opportunities through Lean Thinking.
  • 34. Knowledge is Everywhere The quality of the organization and the customer relationship networks will make the difference.
  • 36. President Operations Administration Quality Sales
  • 37. Customer Experience will mimic your Employee Experience • Know your team, design for personal & social needs • Build fun/pleasure/satisfaction into activities • Design cycles based on desired customer experience • Embrace motivators like power, autonomy & belonging
  • 39. Transaction to teams Obtainable goal setting. Willingness to train people. Commitment to measurement Understanding and agreement on the need for processes. Knowledge capture & sharing internally & externally. Clear-cut business strategy and objectives.
  • 40. Consider the kind of team needed Roles
  • 41. Make it manageable Follow the 2 Pizza Rule - Amazon, Jeff Bezos
  • 42. Line of Sight Know what your Team Members are doing: • Daily Standups • Weekly Tactical • Monthly Strategic • Quarterly Strategic
  • 43. Provide Line of Sight for Team at Daily Standup
  • 44. Line of Site for resources needed at weekly tactical Providing a visual, simple and easily access document is the key. Can auto-populate or be completed by hand. Easily used as part of the task board in a War Room type environment. Virtual Teams can use something as simple as Google Documents or many other popular software packages.
  • 45. Line of Site for Goal review at Monthly Strategic
  • 46. Successful Lean teams are iTeams Teamwork is an individual not group skill Individuals must take responsibility for… • the quality and productivity of each team • relationships they are part of • individual accountability • the larger, shared tasks or deliverables
  • 48. What is the process? EDCA Advancement PDCA SDCA Effectiveness & Time
  • 49. EDCA Advancement PDCA Effectiveness & Time SDCA
  • 50. How important is Standard Work? EDCA PDCA SDCA Standard Work puts the food on the table!
  • 51. Leader Std. Work Leadership Process Visual Discipline Focus Controls Daily Accountability
  • 52. Standard Work provides discipline thru • Clarity on What to do • Commitment on When to do it • Translation from Goals to Actions, the Why • Enablement of the actions, How • Accountability thru establishing the Who • Line of sight on Where your circle of influence effects
  • 53. Standard Work in 1 word Execution
  • 54. State the standard Agree on the method Locate the people who will be on the team Empower the Team Select the Team Goals of the Project Standard Do Act Check
  • 55. Lean is essentially a knowledge transfer system; it's a training system on how to define knowledge gaps and close them
  • 56. PDCA is a Call to Action Start with a problem that you don’t have the current knowledge to solve. What don’t I understand that I need to learn? What change do I need to see? Close the knowledge gap before closing the performance gap.
  • 57. Select the initial Problem Perception Analyze the current process Locate the people who will be on the team Empower the Team Select the Improvement Plan Do Act Check
  • 58. Explore when Problem is unknown EDCA = • What is? • What If? • What Wows? • What Works?
  • 59. EDCA is closely related to Service Design Thinking
  • 60. Sense-making: Give meaning to experience. Analyze the user Locate the people who understand the user and the needs Empower the Team Select a limited set of needs you are designing for Explore Do Act Check
  • 61. Create Pull - Demand Value – in – Use Service and Products are a means to an end Value Co-Creation Not for customers rather with customers Trust Real value with all stakeholders
  • 62. Lean is targeted to certain kinds of organizations who actually enjoy learning.
  • 63. The only competitive advantage you have is the rate at which you learn from your customers. Positioning your organization in your customer’s playground is the most important role an organization has.
  • 64. Over 130 Free eBooks • Regular Blog Posts • Free Tools • Discussion Groups • Podcast with Celebrated Authors, Industry Practitioners and Leading Thought Leaders Our Mission is to bring Continuous Improvement to Sales and Marketing. http://leanmarketinglab.com