The document discusses the business intelligence (BI) market in India and opportunities for 1KEY BI products. Some key points: - The potential Indian BI market is over Rs. 1200 crore or USD 300 million. - Common challenges to expanding BI use include affordability and lack of specialized skills. 1KEY BI products aim to address affordability through low total cost of ownership. - 1KEY partners with organizations to encourage widespread adoption of BI across enterprises through specialized tools, new pricing models, and alliance building.

2. 1KEY BI Market

3. BI Market

4. Market Size Indian Potential Market over Rs.1200 Crore - USD 300 Million Alok Shende, Director - ICT Practice, Frost & Sullivan said, " The BI market is projected to be $70 million in 2007 from $47.4 million in 2005. D&B Counts for MAIA as on 3rd November, 2006 100Cr Turnover and 100PC's City Number of Companies Mumbai 2,049 New Delhi 1,436 Chennai 886 Bangalore 862 Kolkata 592 Hyderabad 487 Total 6,312

7. CIOs Are Investing in Technologies That Support Enterprise Competitiveness Business Intelligence 1 1 + 4.8% Enterprise Applications (ERP, Supply Chain, CRM, etc.) 2 * + 4.5% Servers and Storage Technologies (Virtualisation) 3 9 + 3.9% Legacy Application Modernisation 4 10 + 3.6% Security Technologies 5 2 + 3.4% Networking and Voice and Data Communications (VoIP) 6 8 + 3.2% Service-Oriented Applications and Architecture 7 7 + 3.2% Technical Infrastructure Management and Development 8 12 + 3.0% Document Management 9 * + 2.9% Customer Sales and Service Technologies 10 5 + 2.5% To what extent will your investment in each of the following technologies change in 2007? Ranking *New question for 2007 Spending Increase 2007 CIO Technology Priorities Source: Gartner EXP CIO Survey (2007) 2007 2006

8. BI Decision-Makers

9. BI Pitfalls to Watch

10. Who Owns BI?

11. 1KEY Positioning

15. Mercedes at the cost of Maruti

16. MAIA BI products co-exist & live in with the current leaders in BI space due to the lowest TCO which we have proved it

17. Pidilite have used all version of B.O. from 4.x, 5.x, 6.x (intermediate) and now using B.O.XI Rel. 2 Pidilite is using 1KEY at Operational BI reporting. We have more than 1200+ user empowered with BI reporting.

18. Business Intelligence For Everyone Specialized BI Tools BI for Everyone

19. Why Not Enterprise-wide BI/PM? What are the biggest challenges in expanding the use of BI/ PM in your company? (multiple responses allowed)

20. Partner Opportunity New Economics Encourage Widespread Deployment

21. 1KEY in MEDIA

22. Events

29. ‘ CHAK DE’ 1KEY

31. 1KEY Agile Launch Micro Site

33. Alliance & Affiliations

34. New Website

37. Whitepapers

38. Case Study

40. Advertisements ET Gujarati ET Gujarati CIO magazine

41. SEO

42. Express Computer

43. CIO Decisions Intelligent Enterprise

47. Demo