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1. SWOT Analysis For the Small Business and Solopreneur
SWOT Analysis
SWOT Analysis For
the Small Business
and Solopreneur

2. SWOT Analysis For the Small Business and Solopreneur
SWOT Analysis
Strategically analyze your business. Find out what your strengths,
weaknesses, opportunities and threats are. Increase your strengths,
minimize your weaknesses, exploit your opportunities and avoid the
threats. Click here
A popular methodology to evaluate a project or business venture is by
using the SWOT analysis. This is part of the company and competitors
research.
SWOT analysis can be difficult because of the subjectivity of the data
gained by the researcher. What you think or see about different
components in the SWOT analysis based on the data obtained during
the research depends heavily on your knowledge and standpoint.
What is SWOT analysis? SWOT stands for Strengths, Weaknesses,
Opportunities and Threats.
As a small business owner, or even solo entrepreneur, you must list
the attributes that can help you achieve the objective of the business.
Harmful attributes should be listed in the weaknesses section to be
solved later.

3. SWOT Analysis For the Small Business and Solopreneur
SWOT Analysis
Opportunities are external conditions that are helpful to achieving the
objective. This is kind of subjective but with a bit of brainstorming or
masterminding, you can get a lot of ideas. Threats are external
conditions that are potentially harmful to achieving the objective.
You don't have to get into all the formal analysis unless you need it. A
quick overview of what you can leverage and what points you need
help with will be enough to identify the bottle neck.
These points, of course, need to be eliminated if you want to grow
your business fast. Creative use of SWOTs involves answering these
questions:
1. How can you possibly use the strengths effectively and efficiently
for your business?
2. How can you stop each weaknesses? Are there options to replace
them?
3. How can you exploit each opportunities to grow your business?
4. How can you defend against each threat?

4. SWOT Analysis For the Small Business and Solopreneur
SWOT Analysis
Each of those questions should be self-explanatory. During recession,
marketers who plan against threats should have a plan to continue
promoting their products and reaching customers. The result is, they
can survive or even grow by leaps and bounds during what we believe
to be the difficult time.
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5. SWOT Analysis For the Small Business and Solopreneur
SWOT Analysis
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