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1. The Business
Profitability
Difference

2. The Business Profitability Difference
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For every woman owned company that is successful, there are
three or more who are not. What's the difference? It just might
be the difference in the mindset of the woman business owner.
Most business women who start their own company do so
because they are looking for more interesting ways to use their
mind and their talent while allowing them the freedom to make
their own choices. Indeed, that's one of the advantages of
business ownership. But, if the business isn't profitable it won't
last very long.
Interestingly, intelligence and talent seem to have nothing to do
with success, as many a woman business owner, who ended up
shutting down their business, can attest.
Edith Piaf, one of France's greatest singers who at one time lived
on the streets, once said, "Money? How did I lose it? I never did
lose it. I just never knew where it went."

3. The Business Profitability Difference
If you find yourself with this financial dilemma you're certainly not
alone.
The problem for many of us business women is that we were
taught early on that making money was not "nice". It came from
our puritan roots and has been passed down through the
generations. Surely you've heard "money is the root of all evil".
The question is ... do you believe it?
Many women also feel they don't have a right to make a lot of
money. A woman owned company 40 years ago was considered
nothing more than a hobby. Television during that era convinced
us that "father knows best" and it is the man of the house who
should be the breadwinner of the family.
You may hold any of these hidden beliefs without even being
aware of it. That is because the roots of our beliefs go very deep,
and while we may not be consciously aware of these thoughts, it
is possibly the reason you are not experiencing business
profitability.

4. The Business Profitability Difference
So what can you do to improve your business profitability and
success as a woman business owner?
Take action. Here's how:
Identify how you feel about money and if it's your beliefs that are
keeping you from making the kind of income you want and need.
To find out if it's your mindset about money that is holding you
back, ask yourself how you feel about people who have money. If
your reaction is a slightly negative or uncomfortable feeling, dig
deeper. Observe what thoughts pop into your head without
judging them. You may begin to see a pattern of negative
thoughts that you have associated with money.
Now, give yourself permission to let go of those thoughts. Realize
that how you feel is what keeps you from reaching your potential
in business. Begin to recognize that money is nothing more
than paper. It can do us no harm and it certainly is not evil. It is
what people do with money that makes all the difference. Ask
any woman owned company what they do with their profits and
the majority of the time they will have a favorite charity or
charities they support financially. Realize that having money is

5. The Business Profitability Difference
actually good. It provides us security, enjoyment and the ability
to make a difference for others
Use self-talk to improve your confidence and change your beliefs.
It takes serious effort to change beliefs but, if you're serious
about success, you will find a way to do it. As you begin to
question your beliefs, understand that what is past is OK. It's all
you knew. Don't beat yourself up over it for your past financial
mistakes. Instead, look at this as a great learning experience.
Self-talk is used by NLP experts and many positive thinkers as a
way to improve people's lives. We all experience self-talk even if
we don't realize we're doing it. Why not self-talk on purpose?
Once we become aware of our internal dialog about money we
can begin the journey to improve our business profitability. Tell
yourself every single morning when you get out of bed "It is OK
to make money and today I'm going to work on it". When you go
to bed at night, remind yourself of all you've done that day to
help you improve your financial picture and congratulate yourself.
You'll sleep better too.
Get more informed about business finances. Have a working
knowledge of how assets and liabilities affect your bottom line.
Many financial companies have free literature that teaches how to

6. The Business Profitability Difference
read a balance sheet and a financial statement so that you
understand more about your financial picture. You may also find
this information online. In addition, you need a financial plan for
your business just like you need a financial plan for yourself. This
is the step by step action plan based on where you are today and
where you want to be in the future. It's a roadmap for your
personal financial success and your business profitability. If
you've never done a financial plan you can get started with
eFinPLAN, a financial planning software that is easy and
inexpensive to do it at home. It will not only teach you how to
think about money, but get you started on the path to financial
freedom.
Analyze your product or service, your sales, and your expenses,
then decide where you could improve. Take a look at your
product. Is it one you believe in? Do you really feel good about
what it can do for others? If not, you'll find it hard to sell so it
might be time to look around for something else. If you do
believe in your product or service, then it's time to look at your
sales. How many prospects are you reaching per day? Is it
enough? If you're uncertain about how to increase the number
of prospects you reach or how to close them, you might consider

7. The Business Profitability Difference
getting some training. Find more information on how to start and
grow a profitable women owned company at WomenCorp. Next,
look at your expenses. How much does your product cost when
you include the cost of your labor, office rent, utilities and travel?
Is there a way you can change that picture to reduce expenses or
increase your price to cover them?
Enjoy the results! When you focus on improving your profits you
can't help but improve the long term potential for your business.
And remember to congratulate yourself and acknowledge your
accomplishment.
In Jack Canfield's "The Power of Focus" he shows how just by
focusing on what you want and reviewing it regularly, you will
begin to see it appear in your life.
Remember, the past doesn't matter. You can recover and be on
your way to improved business profitability in a matter of months.
But without action, nothing will happen.

8. The Business Profitability Difference
So get started today. With the right mindset, you are half way
there to having a successful woman owned company that
everyone admires and will provide you a source of great income
and immense satisfaction.
Turnaround your business! Strategically attract investors, create value for your
clients and boost business profitability. Click here

9. The Business Profitability Difference
Rox Batson is the founder of WomenCorp Magazine, dedicated to helping women in
business start and build successful woman owned companies. Find more information
on how to start and grow a profitable business at http://www.WomenCorp.org
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