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Business Quests Branding Workshop

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BusinessQuests
BusinessQuests

Step by step description on how to run a (re)branding exercise using a method developed by Business Quests that exploits various disciplines amongst which De Bono's Six Thinking Hats.

BusinessÉconomie & finance
1  sur  18
(Re)branding step-by-step Outline of (re)branding workshop from preparation to kick-off
Overview: three phases & seven steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Before your (re)branding workshop 1 2 3 The (re)branding workshop Post workshop: kick-off decisions
Objectives or pre-workshop meeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1
Practical aspects of pre-workshop meeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1
Before your (re)branding workshop 1 2 3 The (re)branding workshop Post workshop: kick-off decisions
Objectives of (re)branding workshop ,[object Object],[object Object],[object Object],[object Object],2
Practical aspects of pre-workshop meeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2
Step 1 – Formalize the objectives of your (re)branding work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2
Step 2 – Create options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2
Step 3 – Assess match and mismatch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2
Step 4 – Identify and document opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2 Yellow hat
Step 5 – Identify and document threats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2 Black hat
Step 6 – What’s the gut feeling? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2 Red hat
Step 7 – Scoring, prototyping & role-playing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2
Before your (re)branding workshop 1 2 3 The (re)branding workshop Post workshop: (re)branding kick-off
Objectives or post-workshop meeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3
Practical aspects of post-workshop meeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3

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