1. Mobile Marketing
It’s changing how customers access
your websites.
Is your business ready?
Andrea McFarlane Write Marketing
Alex Atkinson CALAD media

2. In the near future, at least 5 billion people
around the world will use some form of
mobile device to download information,
access knowledge and coach and teach
each other.
Prof Lynda Gratton
Director, Future of Work Consortium
September 2012

3. It’s estimated that more than 17 million
people in the UK will go online using a
mobile in 2012. That number will rise to
more than 20 million by 2015.
eMarketer, April 2012

4. In the UK today...
• 39% of the population now own a smartphone
• 39% of smartphone owners access the internet
via a mobile handset
• 42% of smartphone owners use them to access
social media sites
• 71% of 16-24 year olds access the internet using a
mobile phone
• 11% of households own a tablet
Ofcom, September 2012

5. So what?
• There’s been an estimated 400% rise in mobile
searches over the last 2 years
• Your customers are accessing Google on their mobile
to find your premises
• Customers are using social media ‘check in’ tools to
promote places they like
• Customers are increasingly downloading apps to help
them carry out specific activities – including making
transactions
Yet, nearly 46% of all business are still invisible through
mobile search
Source: T-mobile, July 2012

6. What does this mean for your
business?
• 16% of business owners surveyed had
registered their business on Google Places
• 14% of business owners have a Facebook page
• 10% of small businesses ensure their name
comes up in relevant online mobile searches
• Only 13% of small business have made their
websites mobile friendly
Source: T-mobile, July 2012

7. Mobile ready website?

8. What are the differences?

9. So what is a Smartphone?

10. What do you need to do to get ready?
Mobile Ready? Yes No
Can you find your business using Google on your phone?
Can you ‘check in’ to your business location using Facebook?
Is your website easy to navigate on various smartphones and
tablets?
Is your business/website listed when you carry out a Google
search on your smartphone or tablet?
Do you know how your potential and existing customers are
using mobile devices?

11. What about your website?
• Check out if your website is mobile ready
• If it’s not, contact your web designer or a
mobile specialist to get mobile ready
• Be clear what you want your mobile site to do:
– What are your goals? How do they differ from
your main website?
– Do you want to carry out transactions?
– What is the call to action?

12. What does the future hold?
By the end of 2012, 16 UK cities –
including Glasgow and Edinburgh - will
have access to the new, superfast 4G
network.
Don’t get left behind!

13. Any questions?

14. For more information
Mobile Marketing Social Media
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• SMS text marketing • Training
• Mobile website design • 1:1 coaching
• Mobile marketing audit • Account set-up
• App development and • Marketing and content
design planning
Contact:
Alex Atkinson E-mail: info@calad-media.co.uk Tel: 07742 192515
Andrea McFarlane E-mail: andrea@writemarketing.co.uk Tel: 07833 776611