This document summarizes a business coaching workshop that focused on helping business owners and professionals improve profits and efficiencies. It discusses the benefits of setting clear written goals, provides exercises on topics like identifying one's ideal customer and competitive advantages. Business coaching client Brian Tracy is mentioned as the inspiration. The workshop aims to transfer knowledge to business owners on concepts like continuous improvement, determining one's core purpose and values, and developing an action plan to achieve goals within 6 weeks.
Uneak White's Personal Brand Exploration Presentation
Goals workshop
1.
2. Intro
• John Whitt
• FocalPoint Business Coaching
• Brian Tracy Certified Business Coaches
• Our Guarantee, World Class Content,
Results, Coaching Is 100% Guaranteed,
“I couldn’t have written it better myself.”
Former Chrysler Chairman Lee Iacocca commenting on
Brian Tracy’s recent book, Focal Point
3. What Is A Business Coach Anyway?
Time Team Money
Uncertainty, Frustration
Exit Strategy
4. FocalPoint Business Coaching
We Help Business Owners &
Professionals:
-Improve Profits
- Increase efficiencies so they
can benefit from their success!
Coaching Program with 100% Satisfaction
Guaranteed
5. About Brian Tracy
Brian Tracy addresses more than
250,000 men & women in live
seminars each year globally
He also hosts numerous webcasts
and telephone seminars each
year.
One of the worlds most
prominent brands in
professional and business
development.
A best-selling author of
more than 40 books and
he has written and
produced more than 300
audio and video learning
programs.
6. About Brian Tracy
A few of Brian Tracy’s more than
1000 private clients have
included:
IBM, Ford, McDonnell Douglas,
Xerox, Hewlett Packard, US
Bancorp, Northwestern Mutual,
Federal Express & many more
Brian Tracy has spoken to &
trained millions of people
worldwide including some of
the most respected
companies in the world.
7. The Power Of Goals!
Students in the 1979 Harvard MBA
Program were asked:
“Have you set clear, written goals for your
future and made plans to accomplish
them?”
8. The Power Of Goals!
• Only 3% had clear, written
goals
• 13% had goals but they
weren’t written
• 84% had no goals
9. The Power of Goals!
TEN YEARS LATER…
Students interviewed again.
What do you think they
found?
10. The Power Of Goals!
13% with unwritten goals
had annual earnings that
averaged twice what the
84% with out goals made
11. The Power Of Goals!
The 3% with clear, written goals
were on average earning 10
times the combined income of
the other 97%
Source: Mark McCormack “What They Don’t Teach
You in the Harvard Business School”
12. Goals For Today
…It doesn't matter where you are coming from.
All that matters is where you are going.
• Brian Tracy
Start with the end in mind.
• Steven Covey
13. My Goal For Today
• Knowledge Transfer to Business owners
• Reality vs. Theory
15. We Always Have A Choice…
Failure Magnets
Opportunity
Seekers
P
R
O
V
E
roactive
esponsible
wnership
isionary
xcellence
B
E
N
D
S
lame
xcuses
egative
enial
carcity
PROBLEMS
17. Let’s Walk Through “Diamond
Mapping”….
Here is an illustration of Diamond Mapping
……
Goal to determine how
well balanced your life is
in:
•Financial
•Business
•Health
•Family &
Relationships
18. Core Values And Beliefs
FocalPoint’s
• Profitability
• Forever
• Integrity
• Excellence
• Passionate Commitment
• Balance
• Leadership
• Team
• Spirit
Your’s
• What are your Values
and Beliefs?
19. Purpose, Mission, Vision
FocalPoint
• To contribute to a world
in which every individual
has the skills and the
tools to achieve true
success in their business
and personal lives.
Yours
• ?
22. Magic Wand Exercise
• If I could wave a Magic Wand and
change three things in my business…
1. ______________ Date: ______
2. _______________ Date: ______
3. _______________ Date: ______
• Who will hold me accountable?
23. What Business Am I In?
• What product or service do I sell?
• What is my customer buying?
• What business would I like to be in?
• How will I get to the business that I would
like to be in?
• When will I make these changes?
• Sell vs. Solution Exercise
24. Who Is My Ideal Customer
• Age
• Gender
• Income
• Geography
• Personality
• ?????
• What changes will I make in my
business?
• By when?
25. Why Do My Customers Buy?
• 10 answers. Work on your own.
• Discuss
• What changes will I make in my
business?
• By when?
26. What Is My Competitive
Advantage?
• What do you do better than 90% of your
competition?
• How will I change my business to take
advantage of my USP?
27. Who Is My Competition?
Internal
• _______________
• _______________
• _______________
• _______________
• _______________
External
• ________________
• ________________
• ________________
• ________________
• ________________
28. What Are My Critical Constraints?
• Internal • External
30. 30 Second Drill!!!!!!
• What one skill must I master this year?
• How will I do it?
• When will I do it by?
• How will I measure my progress?
• Who will hold me accountable?
31. My Top 5 Goals For 2010 Are…
1. ____________ By When: __________
2. ____________ By When: __________
3. ____________ By When: __________
4. ____________ By When: __________
5. ____________ By When: __________
32. 3 Frustrations a Coach Hears
•We need more Customers
•We need more revenue
•We make it, but we’re not keeping it
How Typical Is ThisHow Typical Is This
Group?Group?
33. Business Accelerator Exercise
• Letter to myself (Name and address for mailing)
(Date 6 weeks from now)
Dear Self,
In the last 6 weeks, I have changed
some very important things in my
business.
I have ( your goal here) and I have ( your
goal here, and I have ( your goal here).
Just as importantly, I have started ( what
do you want to start doing) and I have
stopped ( what do you want to stop
doing).
PS> Great job on…….
Love ,
Your name here !
34. Top 3 Things You Learned In This
Workshop
1. ____________________________
2. ____________________________
3. ____________________________
4. ____________________________
5. ____________________________
6. ____________________________
35. Our 100% Guarantee
Your Value, This Morning
• Discuss your Takeaway Lessons
Privately, one on one
• Free 1 Hour with a Coach
• I’m limited to 2 openings / day, or by
advance request.
36. Thank you for your
attention!!
Lee and Lauren Richardson
FocalPoint Coaching
Tel 803-431-6956
drichardson@focalpointcoa
ching.com
Notes de l'éditeur
Position the training
I’m going to be leading you in learning
Everything you see, everything you hear, all of the stories, exercises, slides…EVERYTHING. Is yours now.
It will be up to you to internalize it, take it in , make it yours, improve upon it, and teach it to your clients…and hopefully – to the coaches that follow after you.
I’ll be the Medium to share our experiences, share learning's and acquire new knowledge and skills
So I would like to invite to participate fully in order to get the maximum value…
This slide concept is critical but don’t spend much time here at all.
The value to the Audience is in establishing enough credibility to keep going.
Delivery – high energy, Big smile, but not yelling, slow measured pace, lots of eye contact.
Be matter of fact, not boastful, almost administrative in your tone
Target takeaway for this slide.
This guy is qualified enough to listen to
I “get who BT is”
Interesting testimonial
2 minutes on this slide MAX!
“ I don’t want tot spend too much time on this, since , just by being in the room, you already “get it”. But some of the high points are…
Target Takeaway
Brief Tie down on who we are
Suggestion that perhaps they should look into this more.
-We should know already how familiar they are with Brian, the more familiar they are, the more we talk about him.
-If not familiar, build credibility but do not rely on his name, not to much emphasis
Discuss Brian wanting to expand and reach more and more people
Discuss Brian leaving a “legacy” and not wanting his learnings to stop when he stops
-We should know already how familiar they are with Brian, the more familiar they are, the more we talk about him.
-If not familiar, build credibility but do not rely on his name, not to much emphasis
Discuss Brian wanting to expand and reach more and more people
Discuss Brian leaving a “legacy” and not wanting his learnings to stop when he stops
This slide is blank during the exercise, then fill in the quotes when the flipchart is full and posted on the wall!
Comment to audience, and ask.” Is it OK if I post this so we can refer to it, and make sure I hit all your high points?”
Target Takeaway for this slide
The presenter cares about what I want
Diffuses any “what does this guy know, and what will he avoid?” attitudes ( not necessarily stated by audience)
Audience participation ( they crave this, as many speakers only…’speak’, AKA a Eulogy…
Shows you are inclusive
We are creating a critical tie down for the event
Congruent with our Goal setting position
@ Knowledge transfer for business owners
Coaching has nothing to do with me, it has everything to do with YOU, the owner. My goal for today is that you walk always with something useable, and practical
@ Reality vs. Theory
We won’t ever talk about something that is theory. What I’m about to discuss with you has been tested and proven already by Brian Tracy, to thousands of people worldwide and with thousands of FocalPoint clients
In Summary of this slide
Our brand Promise is simple
Results
World Class Content
and the famous Brian Tracy guarantee, that is, it’s 100% Guaranteed. Everything you learn here, tonight, you can apply immediately in your business and see the results you want. Period.
Script…customize to your personality, but keep intro brief
” My job as your business coach is to show you new opportunities. So let’s do an exercise…
I noticed that you guys have been very quiet today. Business Improvement is a process based on small, valuable activities. Lets do one now.
Can I get everyone to stand please. ( use hand motions!, get them ALL standing) …I’d like to take 2 minutes, and ask you to introduce yourself to the person in front, behind, and to your left and right. Go !
……Play some upbeat music ……..
End Exercise , then ask….”Wasn’t that easy? There is a lot of opportunity in this room. We’ve had people at our workshops walk out with 1200 in new business just from that exercise – it was a printer, who met another business owner who had just decided he needed a new supplier…voila! Best of luck to all of you, glad I could help out!”
Ok, lets move on…
Your script for presenting this should follow the transition of the slide.
Draw this on flipcahrt,and GET CLASS TO DO THE SAME. THIS IS A FOUNDATIONAL CONCEPT
Those who LIVE ABOVE THE LINE have nothing to prove to anyone.. They are comfortable in their own skin and typically lead by example
Nothing to Prove …. Because they are proactive, and they take responsibility for all decisions they make, take ownership of all things they influence, are visionary and forward thinking and forward focused… and they embrace personal and business excellence
Contrarily, Those who live below the line bend with the trends…. They bend in the wind… whichever way the wind blows today… they are there…
below the line people blame others and other things for the situations and results, they have all sorts of excuses for why things are the way they are….. Or the way they aren’t…. They are generally negative and exhibit the OH… woah is me syndrome routinely…. They are often in denial that they had anything to do with things or that they should have done something at all… or that they did soemthign that they shouldn’t have done.. And last but certainly not least.. They are scarcity thinking…. They do not embrace competition or self improvement or others’ opinions as valuable
Print out this slide and turn into workshop item
This is hugely important! It provides the framework for you and your employees to make consistant decisions
More Customers is also heard as / more people in the door/ more table turns ( for a restaurant)/ more patients/ more clients/more interest from eh market/ more people in the showroom, more subscribers/ more shipments/ more orders
More revenue is in also heard as…more sales/
We make it, but we're not keeping it is heard as. We’re not making any profit/ Gross profit vs. Net/ Our overheads are killing us/ COGS is a problem/inventory/ accts receivable issues ( collections)
Hand out your letter head and pens
Instruct audience to write a letter to themselves. Based on what they’ve learned today, They will be stating the goals they have achieved by the time the letter arrives. Goal Setting.
Get them to hand the letter in.
You will mail this letter to them in 6 weeks
Target Takeaway…
I’ll do this stuff
Gives us a chance to follow up.
Get 1 idea from each person in the room.
Restate their point, briefly give praise, expand as needed, and move to next person.
Refer to Goals flipchart ( from the start of the presentation) to tie down the content
Target Takeaway
Gee, I got a lot out of today
I like this coach