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This is the Story of
Libby and
ThirdSectorTODAY
This is Libby.

Libby	
  is	
  the	
  Execu.ve	
  Director	
  of	
  a	
  large	
  nonprofit	
  
serving	
  the	
  medical	
  needs	
  of	
  ill	
  children.	
  
What will Libby do today?

A	
  busy	
  day	
  ahead….	
  
9:00-Meeting with team re:
bike event

She	
  and	
  her	
  team	
  will	
  discuss	
  the	
  details,	
  including	
  con.ngency	
  plans,	
  marke.ng,	
  
PR,	
  security	
  and	
  training	
  of	
  volunteers	
  
10:30: meeting with tech team

Last	
  minute	
  mee.ng.	
  It	
  ends	
  up	
  that	
  the	
  internally	
  created	
  donor	
  management	
  
soFware	
  is	
  not	
  mee.ng	
  their	
  growing	
  needs.	
  	
  Time	
  to	
  look	
  at	
  outside	
  providers.	
  
11:30: meeting with marketing firm

Libby’s	
  seen	
  stats	
  indica.ng	
  that	
  their	
  messaging	
  among	
  regional	
  branches	
  isn’t	
  consistent.	
  	
  
Further,	
  it’s	
  not	
  mobile-­‐ready.	
  	
  They	
  need	
  to	
  put	
  together	
  a	
  plan	
  to	
  remedy.	
  
12:30 Webinar on reaching
millennials

She	
  is	
  really	
  interested	
  in	
  how	
  to	
  reach	
  and	
  engage	
  this	
  growing	
  audience	
  while	
  
not	
  neglec.ng	
  other	
  groups.	
  	
  Staying	
  up	
  to	
  date	
  on	
  the	
  latest	
  best	
  prac.ces	
  is	
  
vital	
  to	
  her	
  role	
  and	
  her	
  cause.	
  
1:45: Interview
3:00: Work on presentation
4:00 Meeting about Social Media 	
  	
  
4:30 New ideas….
5:00- Libby visits
Third Sector Today
And they lived happily ever after….
•  Easy-­‐to-­‐consume,	
  Ac.onable	
  Editorial	
  
•  Email	
  newsleKers	
  
•  Insights,	
  Best	
  Prac.ces	
  and	
  Tips	
  from	
  Nonprofit	
  
Peers	
  
•  Guest	
  Bloggers	
  
•  Interviews	
  with	
  Nonprofit	
  Leaders	
  
•  Job	
  lis.ngs	
  
And	
  it’s	
  all	
  very	
  mobile	
  and	
  all	
  very	
  free—to	
  help	
  
advance	
  Libby’s	
  cause	
  and	
  her	
  career!	
  
•  More	
  than	
  1.5	
  million	
  registered	
  chari.es	
  in	
  
the	
  US	
  (NCCS	
  2013)	
  
•  $1.51	
  Trillion	
  total	
  revenues	
  (NCCS	
  2013)	
  
•  $1.45	
  Trillion	
  total	
  expenses	
  (NCCS	
  2013)	
  
•  9.2%	
  of	
  all	
  wages	
  &	
  salaries	
  US	
  (Nonprofit	
  Almanac,	
  2012)	
  
•  GDP=	
  5.5%	
  (Nonprofit	
  Almanac,	
  2012)	
  
We	
  want	
  to	
  help	
  nonprofits	
  help	
  make	
  this	
  a	
  beKer	
  
world!	
  
www.thirdsectortoday.com	
  
@3rdsectortoday	
  
	
  
	
  
	
  
Thank	
  you	
  
Amy	
  DeVita	
  
973.809.0445	
  

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The Story of How Libby Met Third Sector Today

  • 1. This is the Story of Libby and ThirdSectorTODAY
  • 2. This is Libby. Libby  is  the  Execu.ve  Director  of  a  large  nonprofit   serving  the  medical  needs  of  ill  children.  
  • 3. What will Libby do today? A  busy  day  ahead….  
  • 4. 9:00-Meeting with team re: bike event She  and  her  team  will  discuss  the  details,  including  con.ngency  plans,  marke.ng,   PR,  security  and  training  of  volunteers  
  • 5. 10:30: meeting with tech team Last  minute  mee.ng.  It  ends  up  that  the  internally  created  donor  management   soFware  is  not  mee.ng  their  growing  needs.    Time  to  look  at  outside  providers.  
  • 6. 11:30: meeting with marketing firm Libby’s  seen  stats  indica.ng  that  their  messaging  among  regional  branches  isn’t  consistent.     Further,  it’s  not  mobile-­‐ready.    They  need  to  put  together  a  plan  to  remedy.  
  • 7. 12:30 Webinar on reaching millennials She  is  really  interested  in  how  to  reach  and  engage  this  growing  audience  while   not  neglec.ng  other  groups.    Staying  up  to  date  on  the  latest  best  prac.ces  is   vital  to  her  role  and  her  cause.  
  • 9. 3:00: Work on presentation
  • 10. 4:00 Meeting about Social Media    
  • 12. 5:00- Libby visits Third Sector Today
  • 13. And they lived happily ever after….
  • 14. •  Easy-­‐to-­‐consume,  Ac.onable  Editorial   •  Email  newsleKers   •  Insights,  Best  Prac.ces  and  Tips  from  Nonprofit   Peers   •  Guest  Bloggers   •  Interviews  with  Nonprofit  Leaders   •  Job  lis.ngs   And  it’s  all  very  mobile  and  all  very  free—to  help   advance  Libby’s  cause  and  her  career!  
  • 15. •  More  than  1.5  million  registered  chari.es  in   the  US  (NCCS  2013)   •  $1.51  Trillion  total  revenues  (NCCS  2013)   •  $1.45  Trillion  total  expenses  (NCCS  2013)   •  9.2%  of  all  wages  &  salaries  US  (Nonprofit  Almanac,  2012)   •  GDP=  5.5%  (Nonprofit  Almanac,  2012)  
  • 16. We  want  to  help  nonprofits  help  make  this  a  beKer   world!   www.thirdsectortoday.com   @3rdsectortoday         Thank  you   Amy  DeVita   973.809.0445