5. WHO WE ARE
Christelle Delarue, Executive Director
Christelle@buzzman.tv
+33 01 58 60 35 90
Thomas Granger, General ManagerGeorges Mohammed-Cherif, Founder & CEO, CD
Thomas@buzzman.tv
+33 01 58 60 36 14
Georges@buzzman.tv
+33 01 58 60 36 11
6. Creative
Teams
Strategic Planning
Account Management
& Production
Social Media
Strategic Planning
Research, analysis
and creative strategy
Social Media
Analysis and social
intelligence
AM & Production
Project Management
and client relation
Creative Direction
The core process
Who we are / Mission
10. 3
Mission Statement
1 2The only solution we’ve
found is chasing the Big
Idea.
Because a Big Idea is never
linked to any media, our
teams are made of very
different yet talented people.
Who we are / Mission
Producing content based
on Big Ideas make our
clients successful.
We think that content is the key. That’s why we strongly dedicate ourselves to creating rich experiences across all media.
11. Know-how
Who we are / Mission
31 2Traditional Media :
TV, Print, Radio...
Digital: website creation,
social media, mobile apps,
advergames, viral...
Event, Guerilla
30% 60% 10%Revenue :
16. The big idea
TIPP-EX
Product and audience
Tipp-ex corrector is a tool, it is what the user wants to do with it.
The ad for such a product should reflect this.
We chose to let the audience use our ad like a tool by creating its own story.
USER PRODUCT
17. TIPP-EX
Campaign
The hunter doesn’t want to shoot the bear and grabs the Tipp-Ex Pocket Mouse
from the banner next to the video, whites out the word «shoots»...
18. TIPP-EX
Campaign
... and for the first time on Youtube, invites the viewers to choose the end of the
story by writing their own verb in the video title.
23. CHALLENGE
Promote Orange Foot, the soccer
broadcasting service of French
Telecomunications Orange, that
offers subscribers to watch French
Football Championship on orange.fr,
and mobiles.
Build a database (email addresses
and phone numbers) of potential
clients.
24. SOLUTION
A viral callback campaign starring the
rugby player Sebastien Chabal, kind of
an icon in France, and using new
technology. For the first time, a video
implemented on a website can be
controlled with a mobile phone.
25. 1
2 3
Campaign
A friend of yours send you a link
where you discover a video with
the rugby player about to kick a
penalty.
As a rugby player, he needs help.
While you are watching the
video, you receive a phone call
from Chabal himself.
He asks you to give him a hint on
which direction he should shoot.
1
2 3
1
2 3
1
2 3
ORANGE
Going viral
30. SOLUTION
We launched a website only accessible
between 6am and 9am.
Did you use Axe shower gel this morning?
http://www.youtube.com/watch?v=2hPm1p0Q3xA
