The document summarizes the results of a 3-month marketing campaign on YouTube by Tipp-Ex. It states that the teaser video was viewed over 13 million times across 217 countries, with the top 5 countries being France, US, Germany, UK, and Spain. The campaign engaged over 35 million internet users and grew Tipp-Ex's YouTube channel subscribers to over 41,000. It also received positive press coverage and comments praising its creativity and innovative use of YouTube's interactive capabilities to promote a brand in a memorable way.

1. Tipp‐Ex
how a hunter and a bear hit the world

2. Résultats après 3 mois de campagne
2 sept 2010 – 6 déc 2010

3. Le teaser a été vu 13 millions de fois…

4. L’expérience a été faite par près de 35 millions d’internautes

5. 217 pays touchés par la campagne (sur 224 recensés !!!)
avec dans l’ordre :
France : 3,6 M
US : 3,2 M
Allemagne : 2,7 M
UK : 2,7 M
Espagne : 1M
Canada : 900 K
Australie : 800 K
Taiwan : 800 K
Belgique : 720 K
Italie : 700 K

6. Avec 41 340 abonnés sur sa chaîne Youtube,
Tipp‐ex se hisse parmi les plus belles marques du monde.
( 8ème chaîne de sponsors de tous les temps dans le monde ‐ 1ère en france)

7. Pendant les 3 premiers jours, la campagne a été twiUée jusqu’à 1 fois par seconde.
Partage sur Facebook : 324 449

8. + de 5 min passées avec la marque Tipp‐ex pendant l’expérience

9. LES RETOMBÉES

11. 2 stars avec + de 1 million de followers twiUent la
campagne

12. D’après le JT de 20h de M6 : « le phénomène du moment sur Internet »

14. For a total of under €700 000 ($960 000),
including promo`ons, it’s become a viral hit,
notching up more than 21m views in a
month. In spite of a challenging brief, this is
one of the most innovates uses of
Youtube in adverWsing and succesffully
erases any impression of Tipp‐Ex as a stuffy,
irrelevant brand.

16. « A hunter shoots a bear » has been the talk of the office over the past week », says Gallardo
(crea`ve director at ad. It’s also an excellent example of how to use interacWvity online.
Great creaWvity on every level.
hUp://www.metro.co.uk/tech/841462‐`pp‐ex‐youtube‐campaign‐great‐interac`vity‐on‐every‐level

17. “For possibly the first Wme in YouTube's history, the comment sec`on is actually
helpful, with sugges`ons of ac`ons to try out including: eats; watches TV with; swims
with; moonwalks with; shows his ass to; is shot by; smokes with; and the rude one which
you're thinking of ‐ yes they do that too.”
hUp://www.contagiousmagazine.com/2010/09/`pp‐ex.php

18. “YouTube is giving some of its ad customers some creaWve freedom. Tip‐Exx makes
a decidedly tradi`onal media product: a correc`on fluid popular throughout Europe. But
they've turned to an innovaWve markeWng plan from YouTube to get their message out
there. It starts with a (strangely NSFW‐language) YouTube video which has 700,000 views. It
then asks the user to re‐write the story with a nod to Tipp‐Ex's product.”
hUp://tech.fortune.cnn.com/2010/09/03/adventures‐in‐adver`sing‐youtube‐`pp‐ex/

19. “There is a strange and troubling rumor that YouTube is actually beginning to make
money. […] However, I am grateful to MediaBeat for bringing to my aUen`on this lovely ad for the
Liquid Paper‐like product Tipp‐Ex‐‐an ad clearly constructed specifically to take advantage of
YouTube's many physical dimensions. […] There was a day when it was the ads‐‐especially in
countries like the U.K.‐‐that elevated the style level of TV. Now, perhaps, the lovable mess that is
YouTube might be considerably li`ed by more ads of this quality.
hUp://news.cnet.com/8301‐17852_3‐20015630‐71.html

20. En poco más de una semana ha alcanzado más de medio millón de visitas en YouTube y
estoy convencido de que conseguirá muchas más. Qué mejor manera de empezar el
fin de semana, señores crea`vos publicitarios, queremos ver más cosas así en YouTube
(o donde sea) ¡muchas más!
hUp://publicidadrentable.es/publicidad‐online/gran‐publicidad‐de‐`pp‐ex‐en‐youtube/

21. “…, I spoUed a video that demonstrates some of YouTube’s potenWal as an
adverWsing plahorm.”
“…I think the Tipp‐Ex video offers a great counterexample of how adverWsers can
actually use the site (Youtube) to their advantage.”
hUp://venturebeat.com/2010/09/03/see‐youtube‐ads‐can‐become‐awesome‐a‐hunter‐shoots‐a‐bear

22. Thanks for watching
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