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Facebook Lookalike Casestudy
- 1. © 2013 Regalix Inc. Confidential. All rights reserved
Facebook Lookalike Audience
– A Case study
- 2. Contents|
© 2012 Regalix Inc. Confidential. All rights reserved 2
What is Facebook Lookalike
Audience?
How does it Work?
A Case study
Benefits of Facebook
Lookalike Audience
- 3. Facebook Lookalike Audience| The What?
© 2012 Regalix Inc. Confidential. All rights reserved 3
Target new
prospects basis
existing similar
attributes.
Leverage
learnings from
existing
customers
- 4. Facebook Lookalike Audience| The How?
© 2012 Regalix Inc. Confidential. All rights reserved 4
Optimize for
similarity or
greater reach
Identify Top
Customers
Create “Custom
Audience”
- 5. Facebook Lookalike Audience| Case Study
© 2012 Regalix Inc. Confidential. All rights reserved 5
Offers coding
courses online
Presence
across various
geos
Targets
students 18-24
Challenge: Sourcing Students passionate
about coding
- 6. Facebook Lookalike Audience| Case Study
© 2012 Regalix Inc. Confidential. All rights reserved 6
Reduced CPL
by 50%
Improved
conversion
rate by 40%
Identified
New Geos
- 7. Facebook Lookalike Audience| Benefits
© 2012 Regalix Inc. Confidential. All rights reserved 7
Precise
Targeting
Increased
conversions
Low CPL
Impressive ROI