I am joined by financial services blogging expert Stephanie Sammons, of Wired Advisor, to discuss the power and advantages of developing guest blogging in your overall content marketing programs.
2. Why Blogging Matters
Establish your identity online
Define your
digital hub
Educate
Advocacy
Build a well of expertise
Drive the
narrative
Thought
Leadership
Cultivate connections and
fans
Articles
Audio
Video
3. From Noise to Strategy
Your expertise
Your
connections
Curation of content
Successful
blog
6. Search is Social
49% local searches
without business in
mind
61% smartphone
users use apps to
find places on the go
76% of those users
also use at least one
social platform
Google integrates
your connections
and social into
results
7. Getting Started
Your Editorial Calendar
Guest Blog vs Link Farm
Institutional Examples:
– Financial-Planning.com
– ByAllAccounts.com/Blog
Recruiting Connections
Promoting & Measuring
8. Goal 1:
What You Seek
to Accomplish
- Communicate to
customers
- Recruit prospective
customers
- Establish credibility
& visibility
9. Goal 2:
Identity & Voice
Your culture
& connections
How to set guidelines
Balancing commercial
with education
16. Email is Social
Email Marketing Platforms
Opt In list
Customize Sign up, Confirmation, Thank You
& Unsubscribe forms
Use Social Sharing tools
Use an archive of previous e-newsletters
Titles, Subject Lines, Links, Copyright
16
17. Why have an editorial calendar?
Consistency
between platforms
Monitor what
works and doesn’t
work
Helps guest
contributors and
your team
Time Saver
Plan with holidays,
company events
and cultural
occasions
18. Establishing Patterns and
Deadlines
Establish deadlines & publishing days
Themes
Holidays/Current Events
Mediums
How To
Audio & Video
Case Studies and Presentations
Talking Points
How will I measure success?
19. Tactics
Relationships in Your Brand
Web - Blog - Email – Social
Presentations - Speeches - Events
Ads - Collateral - Press
20. What’s Next
Monitoring successful blogs with guests
Editorial calendar
Google Search Trends
Google Author Information
Other Mediums – Audio, Video, Visual
21. "Realize that the social media success
equation isn't big moves on the chess
board, it's little moves made
every day that eventually
add up to a major shift."
-Jay Baer