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Social Media & Politics Call to action Olten, january 5th 2012 Béatrice Wertli, Consultant By the way communications AG, Berne
YOU NEVER GET A SECOND CHANCE TO MAKE A FIRST IMPRESSION
Béatrice Wertli ,[object Object],[object Object],[object Object],[object Object],[object Object]
#25jan
 
 
 
Top most followed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top most popular  facebook  pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Goals ,[object Object],[object Object],[object Object],[object Object]
Actors  ,[object Object],[object Object],[object Object]
Arab spring ,[object Object],[object Object]
Arab spring: how ,[object Object],[object Object]
Arab spring: settings ,[object Object],[object Object],[object Object],[object Object]
«We use facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world.»
The faces of Egypt ' s „Revolution 2.0“_I ,[object Object],[object Object],[object Object],[object Object],[object Object]
The faces of Egypt ' s „Revolution 2.0“_II
Penetration Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
«Certainly, technology was a vital tool in their efforts but we believe their bravery and determination mattered most.» Elliot Schrage Vice President, Facebook
Discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
«In Social Networks,  Fukushima has abruptly triggered a tsunami, that brought the fb-pages of the major anti-nuclear NGOs tens of thousands of   new fans  and thus contributed to a significant mobilization of citizens  »
Germany: nuclear phaseout_setting ,[object Object],[object Object],[object Object],[object Object]
 
Discussion on „nuclear“ in Germany SM2 Studie „Atomausstieg und Energiewende“ Fukushima Decision by gov
Fukushima-discussions Europe SM2 Studie „Atomausstieg und Energiewende“
German Forums with most discussions SM2 Studie „Atomausstieg und Energiewende“
 
Civil protests and political consequences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Who is this man?
 
 
 
[object Object]
Campaigning_Settings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How this guy becomes…
Facebook supporters 1 Million Obama vs. 158k Clinton YouTube Videos 2‘000 Obama vs. 750 Clinton
Campaigning_Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Campaigning_Strategy ,[object Object],[object Object],[object Object]
Winning the presidetial election 2.0 anitra-eggler.com
Example: announcment 2012 vs.
Political power of social media ,[object Object],“ Above all, it has helped me to gain credibility with voters. When I say that I’m a principled, consistent conservative, people know that it’s true. They can see it, and they can tell from our discussions that I’m actually reading the bills.”   «facebook is a precious additional marketing tool - and for free.» HC Strache – over 100’000 fans
 
To put it into perspective…
The Power of democracy ,[object Object]
How to get involved
Online Petition
Successfull online petitions http://www.youtube.com/watch?v=TMowhQnlaLo&feature=related   ,[object Object],[object Object],[object Object],[object Object]
Create your online petition ,[object Object],[object Object],[object Object],[object Object]
90-9-1 rule 1% opinion leaders and 90% influencers
When politics reaches business

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120105 präsentation bew_sm_politics

Editor's Notes

  1. Page statistics are all Khaled Said in 2011: =========================== More than 2 billion and 600 million views of what is written on the page More than 24 million members and the interaction between the page in the form of admiration or comments ------------------------------------- On 11 February: - About the 300 thousand impressive day for the publication of - A more than 177 comments written by Members =========================== We thank you for your trust dear .. We ask God that we live up to the responsibility .. Freedom .. Social justice .. Human dignity .. The revolution continues .. The revolution will win ..
  2. Discussion