Beverly Macy presented on using LinkedIn and personal branding for career success in the modern job market. She discussed how employers now look for passive candidates and rely on social media to find talent, requiring job seekers to establish an online personal brand. Her presentation provided tips on creating a polished LinkedIn profile, engaging with groups, gaining recommendations, searching for connections, and generating leads through LinkedIn to help attendees adapt to the current "talent economy".

1. Career Resources Conference
Presented by:
Beverly Macy
beverlymacy@gmail.com
@beverlymacy

2. …AND THE
TALENT ECOMOMY
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3. NON-STOP COMMUNICATION
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4. ADAPT OR DIE
1998
“Why do we need web pages?”
2012
“Why do we need real-time social media?”
http://www.youtube.com/watch?v=fpMZbT1tx2o
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5. FIND AND BE FOUND
How will the perfect job
FIND YOU?
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6. A Virtual Trade Show
 People you already know
 People you want to know
 People you should know
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7. LinkedIn Basics
 Social Media community for Professionals
 Approx. 160 million members in over 200 countries
 A new member joins LinkedIn approximately every
second
 Executives from all Fortune 500 companies are
LinkedIn members
 Over 85% of recruiters use LinkedIn to find talent
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8. LinkedIn Demographics
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9. Welcome to the Talent Economy
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10. Employers Are Looking for Talent
 Passive candidates need to be offered
opportunities which will allow them to change
the trajectory of their career
 Raises the bar and makes employer branding
more important than ever before
 Take employer brand to the sort of top talent
that should be working at their company
 Employer branding means creating places where
candidates can discover your values, culture
and learn more about what it’s like to work at
your company from people in their network
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11. Will They Find YOU?
Building BRAND YOU
3.What are your attributes?
4.What brand are you trying to build?
5.Why?
6.Be Perceived as an Expert
7.Go niche
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12. Personal Branding Best Practices
Promotion:
2. Be Modest - What if I sound like I’m bragging?
3. Be Truthful - Awards, honors
4. Don’t oversell – State the facts. No blatant self-serving
“Toot Your Own Horn”
“Celebrate & Empower Your Dreams”
Tips:
 Disengage yourself from YOU
 Look at yourself as a valuable project
 Create a plan
 Engage a trusted colleague to proofread, comment
 Do it! Make revisions as you go
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13. Personal Brand Presence
 GOOGLE IT!
 Twitter
 Facebook
 YouTube
 Google +
 Flickr
 Blog
 PitchEngine
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14. Benefits of LinkedIn
In the Presence of Decision Makers
 Business Development, Sales & Lead Generation
 Marketing
 Career Management
 Research People and Organizations
 Competitive “Intel” gathering
 Job Search & Recruiting
 Grow Your Network
 Arrange Face-to-Face Meetings
 Organize and Extend Groups
 Event Awareness
 Increase SEO for your name or company
 Manage the information that’s publicly available
about you as a professional
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15. The Resume Is Dead
 Actually, it’s evolving
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16. Getting Started – Image Tips
§ Professional photo – Close Up
§ Consistent handles (names) across all social
platforms
§ Link everything!
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17. LinkedIn “Connections”
 Extend a “digital handshake”
 Make “Connections” with those you know and
don’t know
 Interact with industry professionals
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18. Personal Professional Profile
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19. LinkedIn Profile Tips
 Use your real name  Education
 Craft a headline that  Skills
accurately brands  Accomplishments
you right now
 Portfolio
 Value Proposition
 Projects
 Post relevant and
 Publications
timely information in
status updates  SlideShare
presentations
 Twitter handle
 Link to blog
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20. Polish Your Profile with LinkedIn
Apps
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21. Recommendations - Endorsements
• Ask for recommendations only:
– From people you know
– With whom you have worked
3. Craft personalized and customized requests
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22. LinkedIn Search – Power Tool
Use Search to gain
business intelligence
Valuable features
Finding potential:
Clients
Business partners
Hiring agents
Competitive
Information
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23. LinkedIn Groups
• Group search – First invite Connections from:
– College alumni
– Industry
– Professional Associations
• Free introductions among Group members
• Groups are
– Open- anyone can join
– Private (approved by Admin)
• Start a Group and discussion topic
• Comment on other Group
discussions>connections> prospects & leads
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24. LinkedIn Group Example
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25. LinkedIn Blog and News
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26. LinkedIn Ads
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27. 6 Ways to Generate Leads Via LinkedIn
1. Create a polished profile
2. Join LinkedIn Groups where your clients/customers
gather and participate, comments
3. Post relevant content on Groups
4. Create your own LinkedIn group and share relevant
content
5. Post questions, answers
6. Promote Events for Free!
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28. Successful Career Management!
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29. Thank You!
 Embrace the Future
 Empower Brand “You"
 Lead the Way!
Beverly Macy
beverlymacy@gmail.com
@beverlymacy