1. Career Management
and Job Fair
Presented by:
Beverly Macy
beverlymacy@gmail.com
@beverlymacy

2. …AND THE
TALENT ECOMOMY
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3. ADAPT OR DIE
1998
“Why do we need web pages?”
2012
“Why do we need real-time social media?”
http://www.youtube.com/watch?v=fpMZbT1tx2o
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4. FIND AND BE FOUND
How will the perfect job
FIND YOU?
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5. A Virtual Trade Show
 People you already know
 People you want to know
 People you should know
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6. LinkedIn Basics
 Social Media community for Professionals
 Approx. 160 million members in over 200 countries
 A new member joins LinkedIn approximately every
second
 Executives from all Fortune 500 companies are
LinkedIn members
 Over 85% of recruiters use LinkedIn to find talent
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7. LinkedIn Demographics
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8. Employers Are Looking for Talent
 Passive candidates need to be offered
opportunities which will allow them to change
the trajectory of their career
 Raises the bar and makes employer branding
more important than ever before
 Take employer brand to the sort of top talent
that should be working at their company
 Employer branding means creating places where
candidates can discover your values, culture
and learn more about what it’s like to work at
your company from people in their network
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9. Will They Find YOU?
Building BRAND YOU
3.What are your attributes?
4.What brand are you trying to build?
5.Why?
6.Be Perceived as an Expert
7.Go niche
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10. Personal Branding Best Practices
Promotion:
2. Be Modest - What if I sound like I’m bragging?
3. Be Truthful - Awards, honors
4. Don’t oversell – State the facts. No blatant self-serving
“Toot Your Own Horn”
“Celebrate & Empower Your Dreams”
Tips:
 Disengage yourself from YOU
 Look at yourself as a valuable project
 Create a plan
 Engage a trusted colleague to proofread, comment
 Do it! Make revisions as you go
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11. The Resume Is Dead
 Actually, it’s evolving
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12. Getting Started – Image Tips
§ Professional photo – Close Up
§ Consistent handles (names) across all social
platforms
§ Link everything!
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13. LinkedIn “Connections”
 Extend a “digital handshake”
 Make “Connections” with those you know and
don’t know
 Interact with industry professionals
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14. Personal Professional Profile
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15. LinkedIn Profile Tips
 Use your real name  Education
 Craft a headline that  Skills
accurately brands  Accomplishments
you right now
 Portfolio
 Value Proposition
 Projects
 Post relevant and
 Publications
timely information in
status updates  SlideShare
presentations
 Twitter handle
 Link to blog
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16. LinkedIn Search – Power Tool
Use Search to gain
business intelligence
Valuable features
Finding potential:
Clients
Business partners
Hiring agents
Competitive
Information
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17. LinkedIn Groups
• Group search – First invite Connections from:
– College alumni
– Industry
– Professional Associations
• Free introductions among Group members
• Groups are
– Open- anyone can join
– Private (approved by Admin)
• Start a Group and discussion topic
• Comment on other Group
discussions>connections> prospects & leads
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18. 6 Ways to Generate Leads Via LinkedIn
1. Create a polished profile
2. Join LinkedIn Groups where your clients/customers
gather and participate, comments
3. Post relevant content on Groups
4. Create your own LinkedIn group and share relevant
content
5. Post questions, answers
6. Promote Events for Free!
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19. Thank You!
 Embrace the Future
 Empower Brand “You"
 Lead the Way!
Beverly Macy
beverlymacy@gmail.com
@beverlymacy