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Visible technologies gravity summit sept 12 2011

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Gravity Summit
Gravity Summit

Presentation by Elizabeth Morgah, VP, Visible Gravity Summit FutureM, Harvard Faculty Club 9-12-11

TechnologieBusiness
1  sur  27
Elizabeth Morgan [email_address] @socialmorgan
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],  Inner circle trumps at decision time 58% of Americans say that people that they know well and trust are the most important single factor in the final decision on major purchases.  
[object Object],Base: Brand conversations across all categories (n=105,450) Source: TalkTrack ® , January – December 2010
 
The Shift to Influence Metrics
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Discussion Authority helps identify which parts of automobile conversations the author participates in. This provides a more granular look into what made the author relevant.
Centrality – assessment of community strength which considers links, # of authors, and quality of sites being linked to/from.
Page Views and Traffic ranking calculations.
Author Activity = ranking based on total # of posts by author. Site Activity = ranking based on total site volume.
Term Cloud showing what else the author talks about.
Influence Rank shows where the author ranks from the list of top automobile authors.
 
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[object Object],[object Object],[object Object],Brands are flocking to … find, reward and recruit their most-influential consumers, … (and) the push to measure influence shows no signs of stopping. — Greg Shove, Halogen Network & Kohlberg Ventures  
Elizabeth Morgan @socialmorgan

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Visible technologies gravity summit sept 12 2011

Notes de l'éditeur

  1. Social Capital (CONNECTIONS) enables Improve customer segmentation Connect with targeted individuals Learn from your influencers Inform measurement practices
  2. Social Influence
  3. Understanding Social Influence
  4. The Reality: Good Luck
  5. The Reality: What Standards?
  6. The Reality: My Algorithm is Better than Yours
  7. The Reality: Business Challenge
  8. But We all Know…
  9. What It Means For Business
  10. The Pot of Gold
  11. Social Influence Measurement
  12. Influence Ranking
  13. Influence Ranking
  14. Influencer Profiling
  15. Influencer Profiling
  16. Influencer Profiling
  17. Influencer Profiling
  18. Influencer Profiling
  19. Influencer Profiling
  20. Influencer Profiling
  21. Consumer Influence 2.0 (next 5 years)
  22. The Bottom Line