Auction sellers guide e book

Selling Your Real Estate?
Use an Auction For the Best Results!
© 2014 RealEstateAuctions.com All Rights Reserved

Inside This Sellers’ Guide
Welcome
Q&A
Fees and How We Help
Auction Benefits and
Eligible Properties
Types of Auctions
How We Market Your
Real Estate
About Us/How to Get Started

There’s been an explosion of auction
popularity in recent years
• Online merchandise auction sites
• Popular TV shows focused on auctions
Did you know that in many countries around the
world, auctions are the preferred way to buy and
sell real estate?
Our international friends in Ireland, Australia and
some nations in Asia have long taken advantage
of all the benefits of real estate auctions. You can,
too.

When selling your real estate,
would you like:
• A set date of sale?
• An accelerated sales and marketing time frame?
• Fast closing?
• Only qualified bidders with no contingencies?
• Competitive bidding that tends to drive up prices?
• No drawn-out negotiations. The bidders compete against
each other
Then Choose a Real Estate Auction!

Auctions vs. Traditional Sale for Sellers
Here’s a look at how an auction is better for the seller than a
traditional real estate sale
AUCTION METHOD
Overall accelerated time frame
Bidders are pre-qualified and ready to buy
Competitive bidding drives prices up
Property sold at Fair Market Value
Quicker end to carrying costs
Scheduled, limited number of showings
Set closing date, usually 30 days or sooner after the auction
TRADITIONAL METHOD
Sales process may take weeks or months
Buyers often require financing or prior-sale contingencies
Pricing steps typically go down
Value is only an approximation based on similar properties sold
Carrying costs drag on the entire length of sale process
Unpredictable and often inconvenient showings
Closing date is often TBD

Virtually all types of real estate can
be auctioned
• Single family
• Multi-family
• Condos
• Townhomes
• Commercial
• Investment
• Special-use
• Land
• Agricultural
• And More!

Some Example Properties
Hawthorne, Florida
USA
Omaha, Nebraska
USA
Tierrasanta, California
USA
New Kent County, Virginia
USA
Fishhaven, Idaho
USA
La Terranas, Caribbean
DR
Gig Harbor, Washington
USA
Bonita, California
USA

How is your real estate auctioned? There are three popular options:
Highest bid wins. Absolute Auctions generate by far the most interest among
buyers because of the opportunity to win the property with just another bid. This
typically means more money for the seller due to the competitive nature of
bidding
Auction Bidding Types
Minimum
Bid
Auction
Bidding begins at a minimum, acceptable price to the seller. Less popular among
bidders than the Absolute Auction, a Minimum Bid Auction provides a starting
point that a seller may feel more confident with, but the starting bid should not be
unrealistically high as to discourage initial bidding. RealEstateAuctions.com works
with sellers to establish an appropriate and productive minimum bid.
Absolute
Auction
Reserve
Auction
Only the seller, the auctioneer and the Auction Specialist with
RealEstateAuctions.com knows a confidential minimum price at which
the property can sell. Bidders typically regard an Auction With a
Reserve as the least attractive because of the unknown minimum
threshold their bidding needs to reach in order to purchase the
property.

When is your Real Estate Auctioned?
Working with our designated Auction Specialists, your property is typically ready for auction
approximately six weeks after contracts are signed. This is an average time period based on the market
and the type of property we are auctioning. During this period, we will market your property and
assemble all due-diligence documents into a Bidder Information Package for buyers.
There are three primary ways to sell a property at auction:
• Live, In-Person Event
• Online-Only Event
• Live / Online Hybrid Event
Let’s see how each of these methods are defined.

These auction methods describe the length and the location of the auction.
When most people think of “auction,” this is it. This type of event features a live auctioneer in
an open-outcry setting. Qualified bidders raise their numbered paddles or bid cards when
they wish to bid at the announced price, which is publically acknowledged by the auctioneer. A
live, in-person event is typically held at a hotel ballroom or conference center for multi-property
Auction Methods
Online-Only
Event
listings, or onsite at the subject property for a single listing.
Perfect for a listing or listings in which a live, in-person event isn’t practical. Online bidding
time is set for a narrow time frame or a broader time frame depending upon the marketing
strategy preferred by the seller, in consultation with a RealEstateAuctions.com specialist.
Bidding is done by qualified buyers online, in real time, though the RealEstateAuctions.com
Online Bidding Platform.
Live,
In-Person
Event
Live / Online
Hybrid Event
A great combination that melds today’s technology with tradition to throw open
the doors for bidding from virtually anywhere. Bidders in the room, across town
or around the world can purchase real estate while sellers can have their
properties exposed to buyers far beyond local markets.

Question & Answer
Q: Aren’t auctions used only for foreclosures and
distressed properties?
A: Absolutely not. Any real estate that can be sold
can be auctioned. It simply is the fastest, most
efficient and most transparent way to buy and sell.

Question & Answer
Q: I live in a definite sellers’ market in which multiple offers
are made almost immediately when properties come up for
sale. Why would I choose an auction?
A: Despite multiple offers, you may end up leaving
money on the table unless you let potential buyers
compete openly against one another in an auction
format.

Question & Answer
Q: Can you help me sell my real estate without an auction?
A: Yes. Please use our contact information at the
conclusion of this presentation.

How we market
RealEstateAuctions.com can provide the following marketing for your
real estate. Some marketing methods are available only in multi-property
auction events in which pooled advertising dollars are available to make
certain purchases. Our marketing includes, but is not limited to:
• The RealEstateAuctions.com website with a dedicated, customized
listing page for each property
• Local Multiple Listing Service
• Additional real estate-focused websites
• Brochures and/or flyers
• Direct mail
• Social media
• News releases
• Company newsletter
• Newspaper ads
• TV and/or radio spots
• Billboards
• Guerilla marketing

Marketing Examples
SEARCH.
DISCOVER. BID!
Your complete site for
buying and selling real estate
Seemless buying process
Quick closing
Online Bidding Capability
Nationwide Selection!
1765 Scott Blvd. Suite 209
Santa Clara, CA 95050
T: 804.839.2694
CON
TACT
1 (650) 584-3741
www.RealEstateAuctions.com
Lisa Englehart
LEnglehart@RealEstateAuctions.com
Commercials
Billboards
Direct mail
Flyers

How Much?
What will it cost to sell my real estate at an auction?
Our listing fee and the marketing cost will vary, due to
several important factors including:
• Type of property
• Method of auction
• Single-property auction or multi-listing auction
• Other
We can best answer this question with a conversation.
Please don’t hesitate to contact us for more information and
let’s discuss your particular situation.

Making the Right Choices
We’ll work with you every step of the way to determine
the right solution for all the topics in this presentation,
such as the type of auction (Absolute, Minimum Bid,
Reserve), the method of auction (Online-Only, Live Onsite-
Only, Hybrid), where to set the starting bid, and more.
We’re knowledgeable about your local market and we
have the experience to know what works for your
particular real estate.

Who handles the details?
• Provide you with an easy checklist for all necessary
documents needed for our Bidder Information Package.
• Take photos and post a listing on RealEstateAuctions.com.
• Conduct the marketing and provide you with weekly
updates.
• Qualify all potential bidders
• Handle all aspects of the actual auction
• Collect earnest money
• Provide follow-up all the way to closing
We do! We will:
$

About US
We’re a national real estate company specializing in
auctions. We’ll sell your real estate using the fastest and
most efficient way of bringing buyers and sellers together.
RealEstateAuctions.com was founded in 2010 by the CEO of
a successful and well-known real estate brokerage of more
than 20 years in Chicago. He began using auctions as a
marketing method and soon decided it would become the
sole purpose of the company because of the speed, ease
and transparency auctions provide.
RealEstateAuctions.com is currently licensed in most states,
with expansion to all 50 underway. In 2015, the company
expects to expand internationally.

Thank you!
If you’re interested in learning more, phone or
email the RealEstateAuctions.com
representative who provided this
presentation, or contact our national
headquarters.
RealEstateAuctions.com
Corporate Headquarters
1765 Scott Blvd., Suite 209
Santa Clara, California
USA
Tel: (650) 584 3741 and (877) 938 7340
8:00 a.m. – 4:00 p.m. Monday – Friday
email/website
info@realestateauctions.com
www.RealEstateAuctions.com

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