Briony McKee conducted a questionnaire to gain insights into launching a new music magazine. Respondents were aged 16-25 and listened to indie pop/rock bands like Muse, Coldplay, and Florence and the Machine. They were most attracted to the lyrics and bands/artists versus other options. Most would pay £1-£3 for a monthly magazine. Few currently buy magazines, getting updates online instead. Features like free prizes/posters and interviews could encourage buying. Respondents found Q magazine most appealing in style. They preferred bright cover images of one band and interior content like band interviews and tour dates over gossip. Double page articles should focus on one band interview or multiple smaller band
2. Question 1 – Are you male or female?
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Male Female
Question 2 – Are you aged between 16-25?
Everyone who give feedback were aged between 16-25.
3. Question 3 –What bands do you listen
to, within the indie pop/rock genre?
Popular choices were:
• Muse
•Coldplay
• Mumford and Sons
•Florence and The Machine
•Ellie Goulding
•The Script
•Marina and The Diamonds
• Linkin Park
• U2
•Oasis
• The Killers
4. Question 4 - What attracts you most of
these suggestions?
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The image associated The lyrics in the songs The bands/artists The dynamics of the Other
with these genres music
(sound/instruments)
5. Question 5 - How much are you willing
to pay for a monthly magazine?
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Less than £1-£2 £2-£3 £4 and
£1 above
Question 6 - Do you read/buy any other
music magazines at the moment?
The majority of answers were no, but a couple of people
brought Kerrang! and NME.
6. Question 7 - Why do you buy these
magazines?
They said that they are always up to date on the latest music
news, and tour dates.
Question 8 - Why don’t you buy any
other music magazines?
Answers ranged from; having the internet keeps them up to date on
the music industry, haven’t got much interest in reading them and
that one hasn’t found one that catches their eye, as nothing on the
market appeals to them.
7. Question 9 - Is there anything which
would encourage you to buy a music
magazine?
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Free prizes/posters Competitions Priority buying for Dates of upcoming Exclusive A cheap price Other
concert tickets tours interviews on
bands/artists
8. Question 10 - Which of the following
magazines do you find most eye-
catching/appealing?
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Kerrang! Q NME
9. Question 11 - What feature images would
you like to see on a front cover of a music
magazine?
A range of 5’s were given out these were Bright colours, One main image of one
artist/band, A collection of images, featuring lots of different artists/bands. Whist
just one reoccurring answer came up for the 1 (least favourite) was Dark colours.
Question 12 -What content would you like
to see inside the magazine?
Two popular answers for number 5 (most favourite) these were - Interviews on
artists/bands, Gigs dates. The 1 was given out to be Gossip, Competitions and
Fashion.
10. Question 13 - What would you like to
see in a double page article inside this
magazine?
Number 5’s were given out to Interview with one main artist/band, Have several
smaller articles with different artists/bands and the least agreement (number 1)
went to General article on the latest news.
Doing a questionnaire has helped pinpoint some ideas/features that I will have to include to
target them successfully, some I’ll now have to change my ideas about as it wasn’t a very
popular answer. This has shown me, that to base my ideas of “Q” magazine would be
beneficial as that got the most votes out of the three for being different and it targeted a
female answering the question, I will now most probably have to feature a female artist on
my cover to instantly show females that this magazine isn’t just for males. I’ve also got my
price range sorted with a price in between £1-£3.
