Fashion that inspires!

1. DreamCast
Conceptual Blueprint

2. DreamCast – Vision & Purpose
Through the universal language of love and beauty, DreamCast
creates fashion that reconnects people with their true selves
and innate talents, so that they are empowered to pursue their
own Personal Legends (The Alchemist) with passion and joy.

3. DreamCast – Mission Statement
To make next generation designer clothing & accessories
available to the general public on a global scale.
All DreamCast designs express - to varying degrees - creativity,
innovation and harmonious integration of diverse elements.
Apart from original designs, creativity can be sourced from:
 Movie costumes - e.g. Lord of The Rings, Star Wars, Matrix
 Video games, animations & comic books
 Stage costumes and other performing arts
 Cultures & traditions all around the world
 All other forms of arts - e.g. sacred geometry, visual arts
 Science - e.g. innovation in textiles and functionality

4. Key Characteristics of DreamCast DesignsKey Characteristics of DreamCast Designs
 Dreamlike quality that inspires imagination andDreamlike quality that inspires imagination and
appreciation of beautyappreciation of beauty
 Practical & elegant – classy as well as unique, most
designs are suitable for everyday wearing
 Enduring beauty, NOT fad.
 Artistry - harmonious blending of diverse elements
 Primarily targeted to younger demographics: early teen –
under 50

5. The following pictures indicate possible directions
and elements which might inspire DreamCast’s
creative effort.
Please note that are by no means representative
of DreamCast’s final designs.
The majority of DreamCast’s creations will be far
more elegant and practical.

16. DreamCast – Core Values & Principles
• Leadership
• Integrity
• Spirituality – elevation & evolution of human consciousness
• Authenticity
• Personal responsibility
• Synergy & Harmony
• Quality
• Enduring Beauty
• Humility & Respect
• Imagination & Innovation
• Love & caring - creating magical experiences for customers

17. DreamCast – Strategic Blueprint:
 Global synergy in design - creative team + crowd-sourcing
 Blue ocean strategy, niche & differentiation
 Ask customers for feedback
 WOW and dazzle the customers
 Let the customers do the sales & marketing
 Publicity through mass media
 Unforgettable shopping experience – recruitment & training
 Inject personal empowerment into fashion
 Using both human & CGI models

18. Long Term Vision – DreamCast in 10-15 years time:
World’s leading fashion brand
One of the world’s most innovative and respected
organisation
Public company – market cap exceeds $ 2 Billion
Branching out to multiple industries
Revolutionizing people’s dressing style and more
importantly – their self concept
Significant contributor to high-impact philanthropy causes

19. DreamCast – SWOT Analysis
Strengths:
• Passion, commitment, resourcefulness
• Environmental Support - Success & You
• Creative vision
• Country of origin: China
• Business training
• Devoted student of personal success
Weaknesses:
• Absence of key resources – finance,
talents, expertise
• Inexperience in entrepreneurship and
fashion
• Constraints regarding personal time
and income
Opportunities:
• Blue ocean – vast untapped niche
• Scalability through franchise/licensing
• Brand easily expandable into other fields
• Philanthropic contribution
• Timing – collective consciousness
• Online sale
• Opportunities for joint ventures &
strategic alliances
• IPO
Threats:
• Intellectual property
• Competition/alienation by established
players
• Imitation by competitors
• Uncertainty - may incur many trial &
error to find the sweet spot

20. THANK YOU!!
Thank You!