2. a little bit about me!
• 6 years Digital Marketing experience
• Lover of all things Search
• Self diagnosed PPC Geek
• Social Media obsessive
• CIM Digital Marketing Diploma Lecturer
• Tweet me kat_biznetiis
• Email: kathryn.leech@biznetiis.com
3. chitchat today will cover
1. seriously.....why social media?
2. which train?....choosing the right platform
3. hi, my name is....how to be social
5. you can’t ignore the facts
• facebook tops Google for weekly traffic in the
US
• Twitter now has 190m user accounts, with
65m tweets a day
• 80% of companies use social media for
recruitment, 95% of these use LinkedIN
• 50% of the mobile Internet traffic in the UK is
for facebook
6. you can’t ignore the facts
• YouTube is the 2nd largest Search Engine in
the world.
• Studies show that Wikipedia is as accurate as
Encyclopaedia Britannica
• 78% of consumers trust peer
recommendations, only 14% trust adverts
• If facebook were a country it would be the 3rd
largest in the World!
7. world of mouth marketing
• 91% of marketers are using social media
• The top social networking websites used by
marketers are:
– (74%)
– (65%)
– (63%)
– (60%)
• Nearly two-thirds of companies (61%) say that social
media provides tremendous opportunities for their
business
10. to tweet or not to tweet?
• Know your audience
– Demographics
– Industry
• Where are they online?
– Social networks
– Blogging
– Online Communities
11. Good For:
Customer Communication
– Interaction with brand
– Promotions / competition
– Customer service
Brand Exposure
– Branded page
– Customisation
– Facebook Advertising
Good for:
Customer Communication
– Trending topics
– # tags
– Saved Search
Brand Exposure
– Viral capability
– Integration with your
website
Checkout asosreviews.com – Twitter fed user generated content on products
12. Good For:
Brand Exposure
– Effective for personal
branding
– Strong professional profile
– Thought leadership within
groups, establish yourself as
expert in your field
Search Engine Optimisation
– High page rank
– Brand name search rankings
Good for:
Customer Communication
– Entertain, inform and engage
with customers
– Dynamic content, adds depth
to website content
Brand Exposure
– Build your channel and
promote your offering
Search Engine Optimisation
– High page ranks and linking
opportunity back to your
website
13. Good For:
Brand Exposure
– Thought leadership within
groups, establish yourself
as expert in your field
Search Engine
Optimisation
– Capitalise on topical
subjects (keyword rich)
– Real-time search indexing
– Links
Good for:
Customer Communication
– Provide in-depth
information
– More social than a news
release on a website
– Interactivity - dynamic
content
Website Traffic
– Direct subscribers to more
information and calls to
action on website
14. Social Bookmarking
Very Good For:
Search Engine Optimisation
– Indexed quickly
– Likely to get picked up by
bloggers
– Links, links and more links
Brand Exposure (digg)
– Good for sharing news /
blogs
– Ensure that content is not
too adverty
Good for:
Website Traffic
– Community aspect shares your
information with like minded
individuals
– Share aspects increases viral
marketing activity
15. hi my name is....how to be social
Mark
Zuckerberg
16. develop your social media skills
• Listen then talk
• Engage in conversations
around your brand,
product, service
• Soft sell, remember your
in a social space
• Present yourself as you
would in person
• Manage your reputation
Checkout socialmention.com to keep an eye on what people are saying about your brand
17. Summary:
Be creative
Be honest and courteous (ask
permission)
Be individual
Be conscious of the audience
Update regularly
behave like a social networker
19. Information Sources
• E-consultancy Internet Statistics Compendium 2010
• Socialnomics Social Media ROI
• Socialnomics Social Media Revolution
• Social Media Energy – Social Media Revolution 2010
• CMO’s guide to the Social Media Landscape
