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Elements Of Web Strategy
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Ben Zipkin
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The basic elements of a website strategy program,
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Elements Of Web Strategy
1.
The Elements of
Website Strategy
2.
The Elements *
Concepts & Components * Process * Deliverables
3.
Concepts & Components
4.
Concept: User-Centered Design
5.
Concept : Information
Architecture
6.
Concept: Findability
7.
Concept: Measurability
8.
Concept: Unified Strategy
9.
Process
10.
The Process 1.
Discover 2. Plan 3. Create 4. Identify
11.
Discover Artifacts: User
& Stakeholder Analysis Web Usage Analysis Competitive & Landscape Analysis Needs Assessment
12.
Plan Artifacts: Approach
Definition & Goal Setting Paper Prototyping Brand & Design Strategy User Profiles & Personae
13.
Create Artifacts: Task
Analysis by Persona Complex Prototypes & User Tests Concept Design
14.
Identify Artifacts: Site
Requirements & Spec Prototype User Testing Production Assets
15.
Deliverables
16.
Deliverables *
Website Usage Analysis * Task Flows * Personae * Information Architecture
17.
Website Usage Analysis
Purpose : Identify trends, patterns, gaps, and behaviors
18.
Task Flows Purpose
: Define desired user behaviors
19.
Personae Purpose :
Define the attributes of critical users and customers
20.
Information Architecture Purpose
: Construct and map the information design.
21.
Prototypes Purpose :
Simulate the experience
22.
Thank You! Ben
Zipkin [email_address]