News 2.0

What is news … … politics, economics, terrorism, glamour, entertainment, scandal… everything

News is being provided to the consumer… … by an editorial to reader communication

However the web is moving towards…

Key Internet trends … Consumer impulses Voyeuristic / Exhibitionist Products Space creators are leaders Market behavior Publisher + user knowledge + interaction between all Markets are conversation

Thus main street is run by providers of platforms for creation and consumption

A news provider thus now needs to… Move from Singularity to Multiplicity of news reportage and discussion

From only editorial content to editorial + wisdom of the crowd content

News 2.0 is thus a movement from a one to many to a collaborative format

The News 2.0 cycle of collaboration … Editorial generated content User generated content User profile Journalist’s profile Editorial the arbitrator Murketing user News 2.0

Start point of the cycle of collaboration… Editorial generated content User generated content User profile Journalist’s profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Interaction between them provides credibility to both ,[object Object],[object Object],Editorial the arbitrator Murketing user News 2.0

Interaction between the writer and the reader … Editorial generated content User generated content User profile Journalist’s profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Interaction between them provides credibility to both ,[object Object],[object Object],Editorial the arbitrator Murketing user News 2.0

The reader contributes to the party… Editorial generated content User generated content User profile Journalist’s profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Interaction between them provides credibility to both ,[object Object],[object Object],Editorial the arbitrator Murketing user News 2.0

Editorial provides the learned point of view … Editorial generated content User generated content User profile Journalist’s profile Editorial the arbitrator Murketing user ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Interaction between them provides credibility to both ,[object Object],[object Object],[object Object],[object Object],[object Object],News 2.0

Consumer becomes the marketer … Editorial generated content User generated content User profile Journalist’s profile Editorial the arbitrator Murketing user ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Interaction between them provides credibility to both ,[object Object],[object Object],[object Object],[object Object],[object Object],News 2.0

The News 2.0 cauldron … Editorial generated content User generated content User profile Journalist’s profile Editorial the arbitrator Murketing user ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Interaction between them provides credibility to both ,[object Object],[object Object],[object Object],[object Object],[object Object],News 2.0 Single window for everything on one subject

A typical story page would thus look like… Lead Story Comments on the story Uploader’s details Related Publisher (self) Video stories Comments to the editor & his response Twitter feeds on the story Tag cloud Related – Aggregated stories Related – User Story uploads Related Publisher (self) stories Response Links/stories Related Aggregated Video Related Publisher’s (self) Photo stories Related Aggregated Photo Related – User Video uploads Related – User Photo uploads

Cogito ergo sum ,[object Object],[object Object],[object Object],[object Object],[object Object],Deepa Chaudhary [email_address] Rajdeep Chatterjee [email_address]

News 2.0

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