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CENTURY 21 ® :  The Gold Standard ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Plan ,[object Object]
Question: If you decided today that you were going to buy a house, what is the first thing you would do?
64% of buyers either went online or talked with a real estate agent FIRST
- 87% of all home buyers used the Internet as an information source in their home search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NAR Study of Home Buyer and Sellers - 2008
Ok, so we know that the vast majority of buyers are looking on the Internet. Now what?
Let’s look at a couple of listings… Creating exposure on the Internet Listed by CENTURY 21 Key Realty 358 search results
Compared to… Creating exposure on the Internet On average, more than double the exposure
Still not convinced? Creating exposure on the Internet Listed by CENTURY 21 Key Realty 888 search results
Compared to… Creating exposure on the Internet CENTURY 21 Key Realty listing has four times the exposure!
Ok, what websites will my property be listed on?
Marketing on the top real estate websites
REALTOR.com Showcase listing on the #1 online destination for home buyers ,[object Object],[object Object],[object Object],[object Object]
Marketing on the top real estate websites
Trulia.com Featured listing on the #5 online destination for real estate information ,[object Object],[object Object]
Marketing on the top real estate websites Your home listed on these websites through our partnerships and syndication feeds
Maximize Your Listing’s Visibility
We use a video tour, available 24/7 on the Internet Creating exposure on the Internet
Seller Service Pledge – My Personal Commitment ,[object Object],[object Object],[object Object]
Quality Service ,[object Object],[object Object],[object Object]
Put us to work for you! CENTURY 21:  The Gold Standard.

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CENTURY 21 Key Realty marketing plan

  • 1.
  • 2.
  • 3. Question: If you decided today that you were going to buy a house, what is the first thing you would do?
  • 4. 64% of buyers either went online or talked with a real estate agent FIRST
  • 5.
  • 6. Ok, so we know that the vast majority of buyers are looking on the Internet. Now what?
  • 7. Let’s look at a couple of listings… Creating exposure on the Internet Listed by CENTURY 21 Key Realty 358 search results
  • 8. Compared to… Creating exposure on the Internet On average, more than double the exposure
  • 9. Still not convinced? Creating exposure on the Internet Listed by CENTURY 21 Key Realty 888 search results
  • 10. Compared to… Creating exposure on the Internet CENTURY 21 Key Realty listing has four times the exposure!
  • 11. Ok, what websites will my property be listed on?
  • 12. Marketing on the top real estate websites
  • 13.
  • 14. Marketing on the top real estate websites
  • 15.
  • 16. Marketing on the top real estate websites Your home listed on these websites through our partnerships and syndication feeds
  • 18. We use a video tour, available 24/7 on the Internet Creating exposure on the Internet
  • 19.
  • 20.
  • 21. Put us to work for you! CENTURY 21: The Gold Standard.

Notes de l'éditeur

  1. Note: Adjust the items as needed to reflect your own marketing plan.
  2. The Seller Service Pledge is a pre-printed marketing material that has been developed to let your customers know exactly what they can expect. Use the “Seller Service Pledge” as a closing tool to let your customer know you are dedicated to providing quality customer service. There are 21 pledge points with space to add another if you’d like. While it’s not a contract, it is signed by you and your customer to solidify the promises you make as their agent. The 2-part NCR format makes it easy to leave a copy with your buyers and keep a copy for yourself.
  3. In 1991, the CENTURY 21 System became the first nationally franchised real estate organization to contact every client nationwide to gauge customer satisfaction. Surveys are anonymous. The goal is for honest answers to straightforward questions.
  4. Note to Sales Associate : Add any additional information you think would be useful in your presentation.