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BUSINESS VALUE                   GO BEYOND “WHAT” CUSTOMERS SAY ONLINE AND FIND OUT “WHY”
                                          Real-Time Web and Social Media reversed the traditional logics
LESS EFFORT AND MORE                      of communication. Today consumers are the real actors of the web.
ACCURACY FOR A MORE
                                          In order to listen and engage them, brands really need to adopt
CLEVER SYNTHESIS
OF ONLINE CONVERSATIONS                   innovative tools. c2b - “Consumer to Business” - is the answer.
AND MARKET
                                          BUSINESS INTELLIGENCE + SOCIAL WEB = SOCIAL INTELLIGENCE
c2b is an integrated mix                  By monitoring the everyday million conversations on the Web and Social
of Advanced Technology
                                          Media, c2b analyzes the unstructured digital content previously acquired
and Social Media Consulting
                                          and creates strategic insights and actionable intelligence to better
to manage in an innovative way
Web Reputation and Customer               manage products, brand reputation and consumers.
Engagement of your brand                   

and products                              THE EVOLUTION OF SENTIMENT ANALYSIS
                                          Semantic Analysis overcomes the traditional concept of “positive
        With c2b you can                  or negative sentiment” and allows understanding the real meaning
                                          of conversations. The system is based on advanced statistic
 Extract contents from different         methodologies that have been made accessible also by an unskilled
and unstructured web sources              business user. Information is presented in a flexible and interactive
                                          interface, ready to be exported in various formats.
 Understand the meaning
of online conversations
 Analyze our brand and                   LISTEN. DISCOVER. ACT.
your competitors’ reputation              c2b imports data from unstructured sources as websites, social networks,
                                          blogs, RSS feeds and internal warehouses. It applies Natural Language
 Anticipate consumer needs
and questions                             Processing Logic on the data, finding the meaning of the phrases and the
                                          associated sentiment. The system selects only relevant contents, deleting
 Take the best actions to                buzz, noise and spam. It automatically adds all new qualified sources.
respond to emerging needs
                                                                   Crawling Information    NLP Semantic
                                                                  Technology Extraction   Logics Analysis

    Social Media Consulting
                                               News

c2b Social Specialists flank
the client in every phases              Social Media
of the process:                                                                                             SOCIAL INTELLIGENCE
                                                        Sources
 listening strategy definition             Internal Databases

 building of a dictionary                ACTIONABLE INFORMATION
specifically tailored to the industry
                                          The output of the process consists in custom conceptual maps,
 Strategic insight and analysis          positioning tables, trend graphs. The results are already synthesized
on customer, brand and their              and aggregated by user-defined logics. You can conduct an analysis
competitive environment                   at any level of detail you prefer. So you can find the sentiment relative
                                          to the whole brand or isolate a particular product or a key feature and
                                          monitor its changes during the time.



C2b is the result of the collaboration between two companies leader in Predictive Marketing (i4C)
and Digital Business (Tecla.it). c2b offers advanced services of Social Intelligence & Consulting
to brands that want to manage in an new way Web Marketing, Digital Strategy and Customer Engagement.
KEY FEATURES                                                                         BUSINESS VALUE
                                                                               c2b is the Social Intelligence
                                                                               Solution that allows you
                                                                               to manage in an innovative way:

                                                                                WEB REPUTATION
                                                                                BRAND PROTECTION
                                                                                AUDIENCE ENGAGEMENT
                                                                                COMMUNITY BUILDING
                                                                                WEB CRM
                ALERTING                                                        PRODUCT INNOVATION
                A daily newsletter that reports the most relevant mentions
                and the negative/positive qualifications on brand, products,
                specific topics.                                                          FEATURES
                NEW TOPICS                                                      Extended Web Monitoring
                Identifies issues and news of great interest to consumers.      New Sources Identification
                It allows you to intercept the bud themes which will be         Clean and Relevant Data
                discussed more in the future.                                   Text Semantic Analysis
                                                                                Real Sentiment Detection
                TRENDING TOPICS                                                 Interactive Conceptual Maps
                Identifies new topics between those who are confirmed           Custom Aggregation
                as a trend. Allows you to measure ROI and effectiveness         Exportable Reports
                of online communications.

                MARKET BEAT                                                          ONE SHOT SERVICES
                The maximum synthesis of market buzz about a topic
                or a brand. Provides relevant indicators and statistics        c2b provides on-demand
                on qualifications.                                             counseling interventions focused
                                                                               on customer needs, achieved
                                                                               through the integration
                STRONG & WEAK ANALYSIS                                         of Social Analytics tools
                Highlights the strong and weak point of your brand,            with detailed knowledge of
                product and people by analyzing mentions                       Real-Time Web and Social Media.
                and aggregate them by polarity.
                                                                                Reputation Analysis
                CONNEXIONS                                                      Audience Intelligence
                                                                                Competitive Intelligence
                Shows how your brand and products are perceived online,
                                                                                Media Mapping
                what are the logics of choice of the consumers
                and what drives their preferences.                              Company Digital Footprint
                                                                                Brand Audit
                BRANDSCAPE                                                      Field Analysis
                Explore your brand positioning related to custom concept        Social Network Analysis
                and competitors. Draw a time-refreshing positioning map.
                Allows analytics breakdowns by media type and tags.



c2b - Milanofiori, Strada 4 Palazzo N1, Italy
www.consumertobusiness.it
marketing@consumertobusiness.it

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c2b Specsheet ENG

  • 1. BUSINESS VALUE GO BEYOND “WHAT” CUSTOMERS SAY ONLINE AND FIND OUT “WHY” Real-Time Web and Social Media reversed the traditional logics LESS EFFORT AND MORE of communication. Today consumers are the real actors of the web. ACCURACY FOR A MORE In order to listen and engage them, brands really need to adopt CLEVER SYNTHESIS OF ONLINE CONVERSATIONS innovative tools. c2b - “Consumer to Business” - is the answer. AND MARKET BUSINESS INTELLIGENCE + SOCIAL WEB = SOCIAL INTELLIGENCE c2b is an integrated mix By monitoring the everyday million conversations on the Web and Social of Advanced Technology Media, c2b analyzes the unstructured digital content previously acquired and Social Media Consulting and creates strategic insights and actionable intelligence to better to manage in an innovative way Web Reputation and Customer manage products, brand reputation and consumers. Engagement of your brand 
 and products THE EVOLUTION OF SENTIMENT ANALYSIS Semantic Analysis overcomes the traditional concept of “positive With c2b you can or negative sentiment” and allows understanding the real meaning of conversations. The system is based on advanced statistic  Extract contents from different methodologies that have been made accessible also by an unskilled and unstructured web sources business user. Information is presented in a flexible and interactive interface, ready to be exported in various formats.  Understand the meaning of online conversations  Analyze our brand and LISTEN. DISCOVER. ACT. your competitors’ reputation c2b imports data from unstructured sources as websites, social networks, blogs, RSS feeds and internal warehouses. It applies Natural Language  Anticipate consumer needs and questions Processing Logic on the data, finding the meaning of the phrases and the associated sentiment. The system selects only relevant contents, deleting  Take the best actions to buzz, noise and spam. It automatically adds all new qualified sources. respond to emerging needs Crawling Information NLP Semantic Technology Extraction Logics Analysis Social Media Consulting News c2b Social Specialists flank the client in every phases Social Media of the process: SOCIAL INTELLIGENCE Sources  listening strategy definition Internal Databases  building of a dictionary ACTIONABLE INFORMATION specifically tailored to the industry The output of the process consists in custom conceptual maps,  Strategic insight and analysis positioning tables, trend graphs. The results are already synthesized on customer, brand and their and aggregated by user-defined logics. You can conduct an analysis competitive environment at any level of detail you prefer. So you can find the sentiment relative to the whole brand or isolate a particular product or a key feature and monitor its changes during the time. C2b is the result of the collaboration between two companies leader in Predictive Marketing (i4C) and Digital Business (Tecla.it). c2b offers advanced services of Social Intelligence & Consulting to brands that want to manage in an new way Web Marketing, Digital Strategy and Customer Engagement.
  • 2. KEY FEATURES BUSINESS VALUE c2b is the Social Intelligence Solution that allows you to manage in an innovative way:  WEB REPUTATION  BRAND PROTECTION  AUDIENCE ENGAGEMENT  COMMUNITY BUILDING  WEB CRM ALERTING  PRODUCT INNOVATION A daily newsletter that reports the most relevant mentions and the negative/positive qualifications on brand, products, specific topics. FEATURES NEW TOPICS  Extended Web Monitoring Identifies issues and news of great interest to consumers.  New Sources Identification It allows you to intercept the bud themes which will be  Clean and Relevant Data discussed more in the future.  Text Semantic Analysis  Real Sentiment Detection TRENDING TOPICS  Interactive Conceptual Maps Identifies new topics between those who are confirmed  Custom Aggregation as a trend. Allows you to measure ROI and effectiveness  Exportable Reports of online communications. MARKET BEAT ONE SHOT SERVICES The maximum synthesis of market buzz about a topic or a brand. Provides relevant indicators and statistics c2b provides on-demand on qualifications. counseling interventions focused on customer needs, achieved through the integration STRONG & WEAK ANALYSIS of Social Analytics tools Highlights the strong and weak point of your brand, with detailed knowledge of product and people by analyzing mentions Real-Time Web and Social Media. and aggregate them by polarity.  Reputation Analysis CONNEXIONS  Audience Intelligence  Competitive Intelligence Shows how your brand and products are perceived online,  Media Mapping what are the logics of choice of the consumers and what drives their preferences.  Company Digital Footprint  Brand Audit BRANDSCAPE  Field Analysis Explore your brand positioning related to custom concept  Social Network Analysis and competitors. Draw a time-refreshing positioning map. Allows analytics breakdowns by media type and tags.
 c2b - Milanofiori, Strada 4 Palazzo N1, Italy www.consumertobusiness.it marketing@consumertobusiness.it