SlideShare une entreprise Scribd logo
1  sur  60
GOOGLE:  FRIEND OR FOE?
Google Who? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Google is Not a Monopoly ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Google? ,[object Object]
RESPECT THE  BIGNESS! ,[object Object],[object Object],How Much is $156 Billion?
Largest Public Companies COMPANY SIZE (MARKET CAP) Microsoft $224 Billion Wal-Mart $192 Billion Apple $165 Billion Berkshire Hathaway $158 Billion Google $156 Billion AT&T $155 Billion Toyota $129 Billion Coca Cola $122 Billion Pfizer $110 Billion
Restaurants COMPANY SIZE (MARKET CAP) McDonald’s $60 Billion YUM $15 Billion Brinker Group $1.5 Billion Wendy’s/Arby’s $2.5 Billion Darden Restaurant Group $5 Billion Total: $84 Billion Google $156 Billion
Booze COMPANY SIZE (MARKET CAP) Diageo $40 Billion Brown Forman $7 Billion Constellation Brands $3 Billion InBev (Budweiser) $75 Billion Molson Coors $9 Billion SAB Miller $38 Billion total $172 Billion Google $156 Billion
Cigarettes COMPANY SIZE (MARKET CAP) Phillip Morris International $93 Billion British American Tobacco $64 Billion Altria (PM in the US) $ 37 Billion total $194 Billion Google $156 Billion
Shipping COMPANY SIZE (MARKET CAP) UPS $70 Billion FedEx $25 Billion Total $95 billion Google $156 Billion
World’s Most Recognizable Brands COMPANY SIZE (MARKET CAP) Coke $122 Billion (since 1886, over half of carbonated beverages worldwide) McDonald’s $60 Billion (since 1954, 31K restaurants in 119 countries) total $ 182 Billion Google $156 Billion
Media Companies COMPANY SIZE (MARKET CAP) Washington Post $4.5 Billion Gannett $2.3 Billion NY Times $1.5 Billion CBS $8.5 Billion Comcast $49 Billion Clear Channel Outdoor $2.5 Billion Lamar $2.5 Billion total $70.8 Billion Google $156 Billion
AND IF YA DON’T KNOW… ,[object Object],[object Object],… Now Ya Know
HOW DID THIS HAPPEN? ,[object Object],[object Object]
HOW DID THIS HAPPEN? ,[object Object],97% of Google's revenue comes from these text ads.
How Does It All Work? ,[object Object],[object Object],[object Object]
It’s Not About the Format. ,[object Object],[object Object],[object Object]
2007 FLASHBACK! ,[object Object],[object Object],[object Object]
A lot has happened since then…
2007: Google Print
2009: Google Print ,[object Object]
2007: Google on the Radio ,[object Object],[object Object]
2007: Google Radio Ads
2009: Google Radio Ads RIP, Google Radio
2007: Google TV Ads ,[object Object]
LONG STORY SHORT ,[object Object],[object Object]
LONG STORY SHORT, cont. ,[object Object],[object Object]
WHAT NOW, THEN? ,[object Object],[object Object],[object Object]
Google: Next-Gen Social Media? ,[object Object],[object Object]
The Anna Nicole Smith strategy ,[object Object]
Yyyyyeeeeeeeeeeahhhhhhh.......... ,[object Object]
What do you do all day?
What would ya say ya do here? ,[object Object],[object Object],[object Object],[object Object]
What would ya say ya do here? ,[object Object],[object Object],[object Object],[object Object]
What would ya say ya do here? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What would ya say ya do here? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What would ya say ya do here? ,[object Object],[object Object],[object Object]
What would ya say ya do here? ,[object Object],[object Object],[object Object]
What would ya say ya do here? ,[object Object],[object Object],[object Object]
What would ya say ya do here? ,[object Object]
What would ya say ya do here? ,[object Object],[object Object],[object Object],[object Object]
What would ya say ya do here? ,[object Object],[object Object],[object Object],[object Object]
FRIEND OR FOE? ,[object Object],[object Object],[object Object]
An offer you can’t refuse? ,[object Object]
What’s Up Google’s Sleeve? ,[object Object],[object Object]
What’s Up Google’s Sleeve? ,[object Object],[object Object],[object Object],[object Object]
Google Just Getting Warmed Up? ,[object Object],[object Object],[object Object],[object Object]
What’s Up Google’s Sleeve? ,[object Object],[object Object],[object Object]
What’s Up Google’s Sleeve? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What’s Up Google’s Sleeve? ,[object Object],[object Object]
What’s Up Google’s Sleeve? ,[object Object],[object Object]
Mixed Feelings?
Mixed Feelings? ,[object Object],[object Object]
We’re Frogs. Google is Boiling Us.
We’re Frogs. Google is Boiling Us. ,[object Object],[object Object],[object Object]
We’re Frogs. Google is Boiling Us. ,[object Object]
How Much Anna Nicole is in you?
[object Object]
www.StraightForwardMedia.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
www.StraightForwardMedia.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contenu connexe

Similaire à Google: Friend or Foe?

Google conglomerate powerpoint done
Google conglomerate powerpoint doneGoogle conglomerate powerpoint done
Google conglomerate powerpoint donePheonix Feather
 
What is google+
What is google+What is google+
What is google+mha265
 
Mini Case Study on Google (Kotler, 14th Edition)
Mini Case Study on Google (Kotler, 14th Edition)Mini Case Study on Google (Kotler, 14th Edition)
Mini Case Study on Google (Kotler, 14th Edition)Anmol Agrawal
 
Google company - A Detailed Analysis
Google company - A Detailed AnalysisGoogle company - A Detailed Analysis
Google company - A Detailed Analysisramanth gajula
 
2009 google annual_report
2009 google annual_report2009 google annual_report
2009 google annual_reportashakumari420
 
Google (& jobs)
 Google (& jobs) Google (& jobs)
Google (& jobs)Amanzx
 
Is google is taking over the world
Is google is taking over the worldIs google is taking over the world
Is google is taking over the worldHagi Sahib
 
What's happening on the interwebs: All your base are belong to us edition
What's happening on the interwebs: All your base are belong to us editionWhat's happening on the interwebs: All your base are belong to us edition
What's happening on the interwebs: All your base are belong to us editionQueroMedia
 
The case for fair search 3.20
The case for fair search 3.20The case for fair search 3.20
The case for fair search 3.20FairSearch
 
Googleresurrection
GoogleresurrectionGoogleresurrection
Googleresurrectionian morris
 
Week 5 google
Week 5 googleWeek 5 google
Week 5 googlenathan781
 
Google market research
Google market researchGoogle market research
Google market researchIliass Dadda
 

Similaire à Google: Friend or Foe? (20)

Google conglomerate powerpoint done
Google conglomerate powerpoint doneGoogle conglomerate powerpoint done
Google conglomerate powerpoint done
 
What is google+
What is google+What is google+
What is google+
 
Mini Case Study on Google (Kotler, 14th Edition)
Mini Case Study on Google (Kotler, 14th Edition)Mini Case Study on Google (Kotler, 14th Edition)
Mini Case Study on Google (Kotler, 14th Edition)
 
Google
GoogleGoogle
Google
 
Google
GoogleGoogle
Google
 
Google
GoogleGoogle
Google
 
Google Presentation
Google PresentationGoogle Presentation
Google Presentation
 
Google company - A Detailed Analysis
Google company - A Detailed AnalysisGoogle company - A Detailed Analysis
Google company - A Detailed Analysis
 
2009 google annual_report
2009 google annual_report2009 google annual_report
2009 google annual_report
 
Google (& jobs)
 Google (& jobs) Google (& jobs)
Google (& jobs)
 
Is google is taking over the world
Is google is taking over the worldIs google is taking over the world
Is google is taking over the world
 
Google
GoogleGoogle
Google
 
Google story
Google storyGoogle story
Google story
 
What's happening on the interwebs: All your base are belong to us edition
What's happening on the interwebs: All your base are belong to us editionWhat's happening on the interwebs: All your base are belong to us edition
What's happening on the interwebs: All your base are belong to us edition
 
Presentation1
Presentation1Presentation1
Presentation1
 
The case for fair search 3.20
The case for fair search 3.20The case for fair search 3.20
The case for fair search 3.20
 
Googleresurrection
GoogleresurrectionGoogleresurrection
Googleresurrection
 
Google +
Google +Google +
Google +
 
Week 5 google
Week 5 googleWeek 5 google
Week 5 google
 
Google market research
Google market researchGoogle market research
Google market research
 

Dernier

Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadAyesha Khan
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...lizamodels9
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Timedelhimodelshub1
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfJos Voskuil
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...lizamodels9
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 

Dernier (20)

Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Time
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 

Google: Friend or Foe?

  • 1. GOOGLE: FRIEND OR FOE?
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Largest Public Companies COMPANY SIZE (MARKET CAP) Microsoft $224 Billion Wal-Mart $192 Billion Apple $165 Billion Berkshire Hathaway $158 Billion Google $156 Billion AT&T $155 Billion Toyota $129 Billion Coca Cola $122 Billion Pfizer $110 Billion
  • 7. Restaurants COMPANY SIZE (MARKET CAP) McDonald’s $60 Billion YUM $15 Billion Brinker Group $1.5 Billion Wendy’s/Arby’s $2.5 Billion Darden Restaurant Group $5 Billion Total: $84 Billion Google $156 Billion
  • 8. Booze COMPANY SIZE (MARKET CAP) Diageo $40 Billion Brown Forman $7 Billion Constellation Brands $3 Billion InBev (Budweiser) $75 Billion Molson Coors $9 Billion SAB Miller $38 Billion total $172 Billion Google $156 Billion
  • 9. Cigarettes COMPANY SIZE (MARKET CAP) Phillip Morris International $93 Billion British American Tobacco $64 Billion Altria (PM in the US) $ 37 Billion total $194 Billion Google $156 Billion
  • 10. Shipping COMPANY SIZE (MARKET CAP) UPS $70 Billion FedEx $25 Billion Total $95 billion Google $156 Billion
  • 11. World’s Most Recognizable Brands COMPANY SIZE (MARKET CAP) Coke $122 Billion (since 1886, over half of carbonated beverages worldwide) McDonald’s $60 Billion (since 1954, 31K restaurants in 119 countries) total $ 182 Billion Google $156 Billion
  • 12. Media Companies COMPANY SIZE (MARKET CAP) Washington Post $4.5 Billion Gannett $2.3 Billion NY Times $1.5 Billion CBS $8.5 Billion Comcast $49 Billion Clear Channel Outdoor $2.5 Billion Lamar $2.5 Billion total $70.8 Billion Google $156 Billion
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. A lot has happened since then…
  • 21.
  • 22.
  • 24. 2009: Google Radio Ads RIP, Google Radio
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. What do you do all day?
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 53.
  • 54. We’re Frogs. Google is Boiling Us.
  • 55.
  • 56.
  • 57. How Much Anna Nicole is in you?
  • 58.
  • 59.
  • 60.