1) While some experts predict an impending recession in the UK economy, consumer spending continues especially online as retailers like HMV, Boots, and John Lewis saw sales increases in the recent Christmas period. 2) Consumer habits are changing as people look for convenience, value, and transparency and will prolong or halt purchases, which retailers can meet through digital investment. 3) Digital channels are becoming more important for businesses as over half of UK households now have broadband access and online purchases continue to grow, so investing in marketing innovation and meeting customer expectations online could help companies during uncertain economic times.

1. Introduction Extending value in a troubled economy Martyn Perks Business Consultant, cScape

7. Getting the balance right of where to invest Marketing Innovation

9. If you can, innovate...!