Best Practices in Safety Net Dental Practice Management
Marketing Plan Dr Harvey Final
1. Exclusive, safe treatments to enhance your natural self Executive Summary Will I receive the results I want? When is the right time to do this? How will I go home after treatment? How will I recover? How do I prepare for this? Am I safe ? A Marketing Plan for Doctor Harvey’s Plastic Surgery Practice Jeff Dobkins - Kim Laur - Robert Harvey - Christina Caamano
3. Mission Statement: It is our goal to provide the highest quality, safest, most artistic plastic surgical care to our patients Our aim is to produce results which are natural and unoperated in appearance We work with our patients to make them the best possible version of themselves
4. Product and Service Offerings: Head and Neck Face and neck lift procedures (Rhytidectomy) Upper and lower eyelid surgery (Blepharoplasty) Nasal surgery (Rhynoplasty) Forehead surgery Lip surgery Breast & Torso Breast augmentation, reduction, and lifting Abdominal surgery (Abdominoplasty, Tummy Tuck) Liposuction of the torso Injectables Treatment with injectable medications Botox to weaken local muscle action Soft Tissue or dermal fillers such as Collagen, Restylane, Juvederm, Radiesse Skin Care Dermabrasion and Microdermabrasion Chemical peals Dispensing of skin care products Face and body surgeries
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8. SWOT Analysis: Strengths Weaknesses Experienced, long time in practice High surgical fees Name recognition Negative connotation of plastic surgery Established patient following Web site is outdated Word of mouth referrals Limited scope of operations offered Good reputation All surgery done in hospital Great staff Attractive office Chairman, Department of Surgery Opportunities Threats Increase face and neck procedures Competition from “old guard” plastic surgeons Increased injectable treatments Competition from new plastic surgeons Expand staff help with injectables Competition from other medical specialists Expand sale of products Current recession Technology and product changes
30. Price Top tier price range for both services and products National Average Price Dr. Rob Range Eyelid Lift $2,921 $3,000-$4,000 Facelift $6,728 $7,000-$8,000 Rhinoplasty $4,369 $5,000-$6,000 Chin Augmentation $2,280 $3,000-$4,000