2. Founded in 1983
Produces gourmet sandwiches using only
fresh ingredients
Proud to provide speedy delivery
Hasa wide customer base with some
focus on college students
3. Jimmy John’s advertises through
television, radio, sponsorships, and the
internet.
Focused on their fun, light-hearted nature
Televisionads use comedy to highlight
their quick delivery
4. Use social media sites Twitter and
Facebook along with a blog to connect
with customers and build SEO.
Capitalize on internet marketing by using
paid advertising through Facebook and
Google AdWords
Create a mobile application to generate
more sales
5. Itis important to use Twitter as a customer
service tool. It will allow Jimmy John’s to
interact with customers and address
questions or concerns.
Because of Twitter’s high reach, it is a
great place to alert customers of upcoming
promotions or events.
Feature the Jimmy John’s Twitter handle
on television commercials.
6. Over 800 million users worldwide
Great place to offer coupons
Upload photos of happy customers and
sandwiches done right
Sidebar advertising: will allow Jimmy
John’s to market to consumers with
specific interests.
7. Use the Jimmy John’s blog to feature
testimonials from customers and news
about the company. Keep it fun to reflect
the brand.
Createa mobile application that lets users
order directly from their device
8. To
boost SEO, simply link all social media
pages to one another. Use uniform keywords
and phrases on all sites.
SEMwill involve paid advertising on
Facebook and with Google AdWords.
With AdWords, use the brand name as the
main phrase. It is low competition and
searched 1.5 million times monthly. Also use
“fast delivery” since it is a main focus and ties
into other advertising.
9. Proposed budget of $143,250
Payment of social media employees for
one year: $80,000
Facebook ad campaign, $50 a day for one
year: $18,250
Google AdWords campaign: $25,000
Mobile application creation: $20,000
10. Tracksocial media traffic by using Google
Analytics
Measure the number of downloads of the
mobile application and number of mobile
orders
